{"id":7217,"date":"2020-10-27T07:25:34","date_gmt":"2020-10-26T22:25:34","guid":{"rendered":"https:\/\/kenjins.jp\/magazine\/?p=7217"},"modified":"2020-10-27T07:25:34","modified_gmt":"2020-10-26T22:25:34","slug":"%e3%83%94%e3%83%9d%e3%83%83%e3%83%88%e3%81%99%e3%82%8b%e3%81%93%e3%81%a8%e3%82%92%e6%81%90%e3%82%8c%e3%81%9a%e6%8c%91%e6%88%a6%e3%81%97%e4%bb%ae%e8%aa%ac%e6%a4%9c%e8%a8%bc%e3%82%92%e8%a9%a6%e3%81%bf","status":"publish","type":"post","link":"https:\/\/kenjins.jp\/magazine\/president\/7217\/","title":{"rendered":"\u30d4\u30dd\u30c3\u30c8\u3068\u306f\uff1f\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u4eee\u8aac\u3092\u691c\u8a3c\u3057\u305f\u5f8c\u306e\u30d4\u30dd\u30c3\u30c8\u306e\u30b3\u30c4"},"content":{"rendered":"<p>\u65b0\u3057\u3044\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u958b\u767a\u306b\u6311\u3080\u30d9\u30f3\u30c1\u30e3\u30fc\u4f01\u696d\u3084\u9769\u65b0\u7684\u306a\u30b5\u30fc\u30d3\u30b9\u3092\u5275\u9020\u3092\u76ee\u6307\u3059\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u4f01\u696d\u3067\u3042\u308c\u3070\u3001\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3084\u5546\u54c1\u3092\u300c\u30d4\u30dc\u30c3\u30c8\u300d\u3059\u308b\u5fc5\u8981\u6027\u306f\u3001\u5927\u306a\u308a\u5c0f\u306a\u308a\u5fc5\u305a\u8a2a\u308c\u307e\u3059\u3002<\/p>\n<p>\u30ea\u30fc\u30f3\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306e\u89b3\u70b9\u3067\u4eee\u8aac\u30fb<a href=\"https:\/\/kenjins.jp\/magazine\/company-interview\/25730\/\">\u691c\u8a3c<\/a>\u3092\u5c0f\u3055\u304f\u7e70\u308a\u8fd4\u305b\u3070\u3001\u7e70\u308a\u8fd4\u3059\u307b\u3069\u3001\u305d\u306e\u983b\u5ea6\u3082\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u306a\u304c\u3089\u3001\u3069\u306e\u3088\u3046\u306a\u65b9\u5411\u6027\u3067\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u30d4\u30dd\u30c3\u30c8\u3092\u884c\u3048\u3070\u3001\u826f\u3044\u306e\u304b\u5206\u304b\u3089\u306a\u304f\u306a\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u3053\u3067\u4eca\u56de\u306f\u3001\u30d4\u30dd\u30c3\u30c8\u3068\u306f\u4f55\u304b\uff1f\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u4eee\u8aac\u3092\u691c\u8a3c\u3057\u305f\u5f8c\u306e\u30d4\u30dd\u30c3\u30c8\u306e\u30b3\u30c4\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p><strong>\u25a0\u30d4\u30dd\u30c3\u30c8\u304c\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306e\u6607\u83ef\u306b\u7e4b\u304c\u308b\u7406\u7531<\/strong><br \/>\n\u8d77\u696d\u5bb6\u3068\u3057\u3066\u65b0\u898f\u4e8b\u696d\u306e\u7acb\u3061\u4e0a\u3052\u3092\u771f\u5263\u306b\u8003\u3048\u3066\u3044\u308b\u306a\u3089\u3070\u3001\u305d\u306e\u30a2\u30a4\u30c7\u30a2\u306e\u691c\u8a3c\u306e\u305f\u3081\u306b\u300c\u5b9f\u7528\u6700\u5c0f\u9650\u306e\u88fd\u54c1\u300d\u3092\u3067\u304d\u308b\u3060\u3051\u30b3\u30b9\u30c8\u3092\u639b\u3051\u305a\u306b\u30b9\u30d4\u30fc\u30c7\u30a3\u306b\u4f5c\u308a\u4e0a\u3052\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u306a\u305c\u306a\u3089\u3001\u4eee\u8aac\u304c\u6b63\u3057\u3044\u3068\u5b9f\u8a3c\u3055\u308c\u308c\u3070\u8ab0\u3082\u6587\u53e5\u3092\u8a00\u308f\u306a\u3044\u3057\u3001\u3082\u3057\u4eee\u8aac\u304c\u5426\u5b9a\u3055\u308c\u308c\u3070\u3001\u30c6\u30b9\u30c8\u306e\u7d50\u679c\u3068\u3057\u3066\u5f97\u3089\u308c\u305f\u8cb4\u91cd\u306a\u5b9f\u4f53\u9a13\u3092\u6d3b\u304b\u3057\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u5e02\u5834\u3092\u898b\u76f4\u3059\u305f\u3081\u306b\u8ecc\u9053\u4fee\u6b63\u3092\u884c\u3044\u524d\u5411\u304d\u306a\u30d4\u30dd\u30c3\u30c8\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3060\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u306e\u53cd\u5fdc\u304c\u826f\u304f\u306a\u3044\u5834\u5408\u306f\u3001\u4fa1\u5024\u3092\u518d\u5b9a\u7fa9\u3057\u305f\u308a\u3001\u4f55\u5ea6\u3082\u3053\u306e\u30b5\u30a4\u30af\u30eb\u3092\u9ad8\u901f\u3067\u56de\u8ee2\u3055\u305b\u3066\u884c\u304f\u3053\u3068\u3067\u3001\u65b0\u898f\u4e8b\u696d\u306e\u6210\u529f\u78ba\u7387\u3092\u9ad8\u3081\u3066\u3044\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n<p><strong>\u25a0\u30d9\u30f3\u30c1\u30e3\u30fc\u4f01\u696d\u306e\u30d4\u30dc\u30c3\u30c8\u6226\u7565\u3068\u306f\uff1f<\/strong><br \/>\n\u30d4\u30dc\u30c3\u30c8\u306f\u3001\u691c\u8a3c\u5b66\u7fd2\u306b\u57fa\u3065\u304d\u3001\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306e\u7126\u70b9\u306e\u4e00\u3064\u306e\u9818\u57df\u306b\u304a\u3051\u308b\u5909\u66f4\u3059\u308b\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002\u30d4\u30dc\u30c3\u30c8\u3068\u306f\u8ef8\u8db3\u3092\u5b9a\u3081\u305f\u4e0a\u3067\u3001\u65b9\u5411\u8ee2\u63db\u3092\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306b\u304a\u3044\u3066\u306f\u30a2\u30a4\u30c7\u30a2\u306e\u7279\u5b9a\u306e\u90e8\u5206\u3092\u8ef8\u8db3\u306b\u3001\u305d\u308c\u4ee5\u5916\u306e\u90e8\u5206\u3092\u5909\u66f4\u3059\u308b\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>\u30d4\u30dc\u30c3\u30c8\u6226\u7565\u306e\u76ee\u7684\u3068\u306f\u3001\u4f01\u696d\u306e\u7d4c\u55b6\u72b6\u6cc1\u3092\u5ba2\u89b3\u7684\u306b\u5206\u6790\u3057\u3001\u63d0\u4f9b\u3057\u3066\u3044\u308b\u30b5\u30fc\u30d3\u30b9\u3084\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u65b9\u5411\u8ee2\u63db\u3092\u56f3\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u672c\u6765\u3001\u30d4\u30dc\u30c3\u30c8\u306f\u3001\u3084\u308a\u76f4\u3057\u3088\u308a\u3082\u9065\u304b\u306b\u5b9a\u7fa9\u306e\u7bc4\u56f2\u304c\u72ed\u304f\u3001\u4eee\u8aac\u306b\u57fa\u3065\u304d\u30de\u30fc\u30b1\u30c3\u30c8\u3078\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u3078\u306e\u6295\u5165\u5f8c\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3088\u308b\u691c\u8a3c\u3092\u884c\u3063\u305f\u7d50\u679c\u3001\u5b66\u3093\u3060\u3053\u3068\u3092\u57fa\u306b\u59cb\u3081\u308b\u884c\u70ba\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>\u6050\u3089\u304f\u534a\u6570\u4ee5\u4e0a\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306f\u3001\u4f55\u304b\u3057\u3089\u306e\u30d4\u30dc\u30c3\u30c8\u3092\u7d4c\u9a13\u3057\u3066\u3044\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n<p>\u30b7\u30ea\u30b3\u30f3\u30d0\u30ec\u30fc\u3067\u306f\u3001\u5927\u898f\u6a21\u306a\u8cc7\u91d1\u8abf\u9054\u3092\u4f55\u5ea6\u3082\u884c\u3063\u3066\u3044\u308b\u8a71\u984c\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u3067\u3055\u3048\u3082\u3001\u305d\u306e\u591a\u304f\u304c\u30d4\u30dc\u30c3\u30c8\u3092\u7d4c\u9a13\u3057\u3066\u4eca\u306e\u30a2\u30a4\u30c7\u30a2\u306b\u8fbf\u308a\u7740\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><strong>\u25a0\u30d4\u30dd\u30c3\u30c8\u3068\u884c\u3046\u969b\u306e\u30dd\u30a4\u30f3\u30c8<\/strong><br \/>\n\u30d4\u30dc\u30c3\u30c8\u3092\u884c\u3046\u969b\u306f\u3001\u305d\u308c\u3092\u6709\u610f\u7fa9\u306a\u3082\u306e\u306b\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u30d4\u30dc\u30c3\u30c8\u306e\u5fc5\u8981\u6027\u304c\u751f\u3058\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3068\u3057\u3066\u306f\u3001\u4e8b\u696d\u6226\u7565\u306b\u304a\u3051\u308b\u300c\u4eee\u8aac\u3092\u7acb\u3066\u308b\u300d\u300c\u5b9f\u884c\u3059\u308b\u300d\u300c\u4eee\u8aac\u3068\u5b9f\u884c\u306e\u7d50\u679c\u3092\u691c\u8a3c\u3059\u308b\u300d\u3068\u3044\u30463\u3064\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u8ffd\u6c42\u3067\u304d\u305f\u6642\u671f\u304c1\u3064\u306e\u76ee\u5b89\u3067\u3059\u3002<\/p>\n<p>\u52b9\u679c\u7684\u306a\u30d4\u30dd\u30c3\u30c8\u3092\u63a8\u9032\u3059\u308b\u305f\u3081\u306b\u306f\u3001<\/p>\n<p>\u30fb\u306a\u305c\u3001\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306e\u69cb\u7bc9\u306b\u5931\u6557\u3057\u305f\u306e\u304b\uff1f<br \/>\n\u30fb\u4ed6\u306b\u8b1b\u3058\u308b\u3053\u3068\u306e\u3067\u304d\u308b\u65bd\u7b56\u306f\u306a\u3044\u306e\u304b\uff1f<br \/>\n\u30fb\u3069\u306e\u3088\u3046\u306b\u4e8b\u696d\u3092\u5c55\u958b\u3057\u3066\u3044\u308c\u3070\u826f\u304b\u3063\u305f\u306e\u304b\uff1f<br \/>\n\u30fb\u4eee\u8aac\u306b\u7121\u7406\u306a\u70b9\u306f\u306a\u304b\u3063\u305f\u306e\u304b\uff1f<\/p>\n<p>\u306a\u3069\u306e\u89b3\u70b9\u304b\u3089\u5fb9\u5e95\u7684\u306a\u691c\u8a3c\u3092\u884c\u3046\u3053\u3068\u304c\u671b\u307e\u3057\u3044\u3067\u3059\u3002\u305d\u306e\u4e0a\u3067\u30d4\u30dc\u30c3\u30c8\u3059\u308b\u304b\u3069\u3046\u304b\u5224\u65ad\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u30d9\u30f3\u30c1\u30e3\u30fc\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u7af6\u4e89\u76f8\u624b\u306e\u5c11\u306a\u3044\u30cb\u30c3\u30c1\u306a\u5e02\u5834\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u306f\u751f\u304d\u6b8b\u308a\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><strong>\u25a0\u3069\u3053\u307e\u3067\u306e\u30d4\u30dd\u30c3\u30c8\u306a\u3089\u8a31\u5bb9\u7bc4\u56f2\u306a\u306e\u304b\uff1f<\/strong><br \/>\n\u7279\u5b9a\u306e\u4e8b\u696d\u9818\u57df\u3067\u88fd\u54c1\u3092\u58f2\u308a\u51fa\u3057\u3001\u9867\u5ba2\u3078\u306e\u30d2\u30a2\u30ea\u30f3\u30b0\u3092\u884c\u3063\u305f\u308a\u3001\u5229\u7528\u52d5\u5411\u3092\u63a2\u3063\u3066\u3044\u305f\u308a\u3057\u305f\u3068\u304d\u306b\u3001\u5b9f\u306f\u5f53\u521d\u8ab2\u984c\u3060\u3068\u601d\u3063\u3066\u3044\u305f\u3053\u3068\u304c\u3001\u305d\u308c\u307b\u3069\u5927\u304d\u306a\u8ab2\u984c\u3067\u306f\u306a\u304f\u3001\u3080\u3057\u308d\u8ab2\u984c\u306f\u5225\u306e\u3068\u3053\u308d\u306b\u3042\u3063\u305f\u3053\u3068\u306b\u6c17\u304c\u4ed8\u304f\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u65e5\u672c\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u3067\u306f\u3001\u300c\u8ef8\u8db3\u3068\u306a\u308b\u30d3\u30b8\u30e7\u30f3\u3092\u5909\u3048\u306a\u3044\u300d\u3068\u3044\u3046\u30d4\u30dc\u30c3\u30c8\u672c\u6765\u306e\u5236\u7d04\u304b\u3089\u96e2\u308c\u3001\u9867\u5ba2\u306e\u5909\u66f4\u3092\u542b\u3081\u3066\u73fe\u5728\u3068\u306f\u5927\u304d\u304f\u7570\u306a\u308b\u4e8b\u696d\u306b\u53d6\u308a\u7d44\u3080\u30d4\u30dc\u30c3\u30c8\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u4e0a\u624b\u306b\u30d4\u30dc\u30c3\u30c8\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u540c\u4e00\u30d7\u30ed\u30c0\u30af\u30c8\u3067\u3082\u30bf\u30fc\u30b2\u30c3\u30c8\u3084\u5bfe\u8c61\u5e02\u5834\u3092\u5909\u66f4\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306e\u5b58\u5728\u610f\u7fa9\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><strong>\u25a0\u30d4\u30dd\u30c3\u30c8\u306e\uff11\uff10\u3064\u306e\u7a2e\u985e<\/strong><br \/>\n\u4e3b\u8981\u306a\u30d4\u30dd\u30c3\u30c810\u7a2e\u985e\u3092\u7406\u89e3\u3059\u308c\u3070\u3001\u601d\u3044\u901a\u308a\u306b\u30d7\u30ed\u30c0\u30af\u30c8\u304c\u5e02\u5834\u306b\u6d78\u900f\u3057\u306a\u3044\u6642\u3067\u3082\u7126\u308b\u3053\u3068\u306a\u304f\u3001\u81e8\u6a5f\u5fdc\u5909\u306b\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p><strong>\uff11\u3001Zoom-in pivot \/ \u30ba\u30fc\u30e0\u30a4\u30f3\u30fb\u30d4\u30dc\u30c3\u30c8<\/strong><br \/>\n\u30ba\u30fc\u30e0\u30a4\u30f3\u30fb\u30d4\u30dc\u30c3\u30c8\u306f\u3001\u3053\u308c\u307e\u3067\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u4e00\u90e8\u306e\u6a5f\u80fd\u3067\u3042\u3063\u305f\u3082\u306e\u3092\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u305d\u306e\u3082\u306e\u306b\u5909\u3048\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u30ea\u30fc\u30f3\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u3067\u3044\u3046MVP\u306e\u6982\u5ff5\u306b\u8fd1\u304f\u3001\u8fc5\u901f\u304b\u3064\u52b9\u7387\u7684\u306b\u63d0\u4f9b\u3067\u304d\u308b\u30d7\u30ed\u30c0\u30af\u30c8\u306b\u300c\u30d5\u30a9\u30fc\u30ab\u30b9\u300d\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p><strong>\uff12\u3001Zoom-out pivot \/ \u30ba\u30fc\u30e0\u30a2\u30a6\u30c8\u30fb\u30d4\u30dc\u30c3\u30c8<\/strong><br \/>\n\u30ba\u30fc\u30e0\u30a2\u30a6\u30c8\u30fb\u30d4\u30dc\u30c3\u30c8\u306f\u3001\u4eca\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u6a5f\u80fd\u3067\u306f\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u8ab2\u984c\u3092\u30ab\u30f4\u30a1\u30fc\u3057\u304d\u308c\u306a\u3044\u5834\u5408\u306b\u3001\u305d\u308c\u3092\u3088\u308a\u5927\u304d\u306a\u30d7\u30ed\u30c0\u30af\u30c8\u5168\u4f53\u306e\u4e00\u90e8\u306e\u6a5f\u80fd\u306b\u5909\u3048\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<p><strong>\uff13\u3001Customer segment pivot \/ \u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u30fb\u30d4\u30dc\u30c3\u30c8<\/strong><br \/>\n\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u30fb\u30d4\u30dc\u30c3\u30c8\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u3092\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306b\u3001\u30da\u30eb\u30bd\u30ca\u3092\u5909\u66f4\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u8ab2\u984c\u3068\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u5bfe\u3059\u308b\u4eee\u8aac\u304c\u5f53\u521d\u60f3\u5b9a\u3068\u306f\u7570\u306a\u308b\u30da\u30eb\u30bd\u30ca\u3067\u691c\u8a3c\u3067\u304d\u305f\u5834\u5408\u3084\u3001\u3088\u308a\u30b5\u30fc\u30d3\u30b9\u3092\u30b0\u30ed\u30fc\u30b9\u3055\u305b\u308b\u305f\u3081\u306b\u30da\u30eb\u30bd\u30ca\u50cf\u3092\u62e1\u5927\u30fb\u8ffd\u52a0\u3057\u305f\u308a\u3059\u308b\u5834\u5408\u306b\u884c\u3044\u307e\u3059\u3002<\/p>\n<p><strong>\uff14\u3001Customer need pivot \/ \u9867\u5ba2\u30cb\u30fc\u30ba\u30fb\u30d4\u30dc\u30c3\u30c8<\/strong><br \/>\n\u9867\u5ba2\u30cb\u30fc\u30ba\u30fb\u30d4\u30dc\u30c3\u30c8\u306f\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u306b\u3088\u3063\u3066\u89e3\u6c7a\u3059\u308b\u8ab2\u984c\u304c\u9867\u5ba2\u306b\u3068\u3063\u3066\u3055\u307b\u3069\u91cd\u8981\u3067\u306a\u304b\u3063\u305f\u308a\u3001\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u5bfe\u3057\u3066\u304a\u91d1\u3092\u6255\u3046\u610f\u601d\u304c\u78ba\u8a8d\u3067\u304d\u306a\u304b\u3063\u305f\u5834\u5408\u306b\u3001\u9867\u5ba2\u305d\u306e\u3082\u306e\u306e\u898b\u76f4\u3057\u3084\u8ab2\u984c\u30fb\u30da\u30a4\u30f3\u30fb\u30cb\u30fc\u30ba\u306e\u518d\u691c\u8a3c\u3092\u884c\u3046\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<p><strong>\uff15\u3001Platform pivot \/ \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u30fb\u30d4\u30dc\u30c3\u30c8<\/strong><br \/>\n\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u30fb\u30d4\u30dc\u30c3\u30c8\u306f\u3001\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u5316\u3059\u308b\u304b\u3001\u3082\u3057\u304f\u306f\u305d\u306e\u9006\u3092\u884c\u3046\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u591a\u304f\u306e\u5834\u5408\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u305d\u306e\u3082\u306e\u306f\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u306f\u306a\u3089\u305a\u3001\u5358\u4e00\u306e\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u307f\u304c\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u306a\u308a\u3048\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u307e\u305a\u30ad\u30e9\u30fc\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u751f\u307f\u51fa\u3057\u3001\u305d\u306e\u5468\u8fba\u306e\u30d3\u30b8\u30cd\u30b9\u3092\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u5316\u3057\u307e\u3059\u3002<\/p>\n<p><strong>\uff16\u3001Business architecture pivot \/ \u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u30fb\u30d4\u30dc\u30c3\u30c8<\/strong><br \/>\n\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u30fb\u30d4\u30dc\u30c3\u30c8\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3092\u300c\u9ad8\u5229\u76ca\u30fb\u4f4e\u30dc\u30ea\u30e5\u30fc\u30e0\u300d\u304b\u3089\u300c\u4f4e\u5229\u76ca\u30fb\u9ad8\u30dc\u30ea\u30e5\u30fc\u30e0\u300d\u306b\u5909\u66f4\u3059\u308b\u304b\u3001\u3082\u3057\u304f\u306f\u305d\u306e\u9006\u3092\u884c\u3046\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u591a\u304f\u306e\u5834\u5408\u3001\u5229\u76ca\u3068\u30dc\u30ea\u30e5\u30fc\u30e0\u3092\u540c\u6642\u306b\u8ffd\u6c42\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<p><strong>\uff17\u3001Value capture pivot \/ \u53ce\u76ca\u30e2\u30c7\u30eb\u30fb\u30d4\u30dc\u30c3\u30c8<\/strong><br \/>\n\u53ce\u76ca\u30e2\u30c7\u30eb\u30fb\u30d4\u30dc\u30c3\u30c8\u306f\u3001\u5e83\u544a\u53ce\u76ca\u3001\u30d5\u30ea\u30fc\u30df\u30a2\u30e0\u3001\u624b\u6570\u6599\u306a\u3069\u3001\u30ec\u30d9\u30cb\u30e5\u30fc\u306e\u767a\u751f\u65b9\u6cd5\u3092\u5909\u66f4\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<p><strong>\uff18\u3001Engine of growth pivot \/ \u6210\u9577\u30a8\u30f3\u30b8\u30f3\u30fb\u30d4\u30dc\u30c3\u30c8<\/strong><br \/>\n\u6210\u9577\u30a8\u30f3\u30b8\u30f3\u30fb\u30d4\u30dc\u30c3\u30c8\u306f\u3001\u305d\u306e\u540d\u306e\u901a\u308a\u6210\u9577\u30a8\u30f3\u30b8\u30f3\uff08\u30b9\u30c6\u30a3\u30c3\u30ad\u30fc\u30fb\u30a8\u30f3\u30b8\u30f3\uff1b\u7c98\u7740\u578b\u3001\u30d0\u30a4\u30e9\u30eb\u30fb\u30a8\u30f3\u30b8\u30f3\uff1b\u30a6\u30a4\u30eb\u30b9\u578b\u3001\u30da\u30a4\u30c9\u30fb\u30a8\u30f3\u30b8\u30f3\uff1b\u652f\u51fa\u578b\uff09\u3092\u5909\u3048\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<p><strong>\uff19\u3001Channel pivot \/ \u30c1\u30e3\u30cd\u30eb\u30fb\u30d4\u30dc\u30c3\u30c8<\/strong><br \/>\n\u30c1\u30e3\u30cd\u30eb\u30fb\u30d4\u30dc\u30c3\u30c8\u306f\u3001\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u307e\u305f\u306f\u6d41\u901a\u30c1\u30e3\u30cd\u30eb\u3092\u5909\u66f4\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<p><strong>\uff11\uff10\u3001Technology pivot \/ \u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30fb\u30d4\u30dc\u30c3\u30c8<\/strong><br \/>\n\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30fb\u30d4\u30dc\u30c3\u30c8\u306f\u3001\u305d\u306e\u540d\u306e\u901a\u308a\u3001\u5168\u304f\u65b0\u3057\u3044\u6280\u8853\u3092\u4f7f\u7528\u3057\u3066\u540c\u3058\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u73fe\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<p><strong>\u25a0\u307e\u3068\u3081<\/strong><br \/>\n\u30d4\u30dd\u30c3\u30c8\u3068\u306f\u3001\u65b0\u305f\u306a\u4eee\u8aac\u3092\u691c\u8a3c\u3059\u308b\u305f\u3081\u306b\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u3001\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30c1\u30e3\u30cd\u30eb\u306a\u3069\u306e\u65b9\u5411\u8ee2\u63db\u3092\u884c\u3046\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>\u6700\u8fd1\u306f\u3001\u3053\u306e\u30d4\u30dc\u30c3\u30c8\u3092\u3069\u308c\u3060\u3051\u7d20\u65e9\u304f\u3001\u6570\u591a\u304f\u884c\u3048\u308b\u304b\u304c\u3001\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u6210\u529f\u306e\u79d8\u8a23\u306e1\u3064\u3068\u307e\u3067\u8a00\u308f\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306e\u6d3b\u52d5\u306f\u3001\u4ee5\u4e0b\u306e3\u3064\u304b\u3089\u69cb\u6210\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>1.\u30a2\u30a4\u30c7\u30a2\u3092\u9867\u5ba2\u306b\u5c4a\u3051\u3089\u308c\u308b\u88fd\u54c1\u306b\u3059\u308b\u3053\u3068\uff1d\u69cb\u7bc9<br \/>\n2.\u88fd\u54c1\u3092\u4f7f\u3063\u305f\u9867\u5ba2\u304b\u3089\u306e\u53cd\u5fdc\u3092\u8a08\u6e2c\u3059\u308b\u3053\u3068\uff1d\u8a08\u6e2c<br \/>\n3.\u8a08\u6e2c\u3057\u305f\u30c7\u30fc\u30bf\u304b\u3089\u65b9\u5411\u8ee2\u63db\u3059\u308b\u304b\u3069\u3046\u304b\u3092\u5b66\u3076\u3053\u3068\uff1d\u5b66\u7fd2<\/p>\n<p>\u3053\u306e3\u3064\u306e\u6d3b\u52d5\u3092\u7e70\u308a\u8fd4\u3057\u7e70\u308a\u8fd4\u3057\u884c\u3046\u3053\u3068\u3067\u3001\u6b63\u89e3\u306b\u8fd1\u3065\u3051\u3066\u3044\u304f\u306e\u304c\u30ea\u30fc\u30f3\u30fb\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u3067\u3059\u3002\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30fb\u30eb\u30fc\u30d7\u306e\u7e70\u308a\u8fd4\u3057\u3092\u3001\u7d20\u65e9\u304f\u3001\u7121\u99c4\u306a\u304f\u3001\u56de\u8ee2\u3055\u305b\u308b\u3053\u3068\u3053\u305d\u304c\u3001\u30ea\u30fc\u30f3\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306e\u809d\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><strong>\u300c\u8ab0\u304b\u304b\u3089\u300e\u3044\u3044\u306d\u300f\u3068\u8a8d\u3081\u3066\u8cb0\u3046\u524d\u306b\u3001\u30a2\u30a4\u30c7\u30a2\u306f\u5b9f\u884c\u306b\u79fb\u3055\u306a\u3051\u308c\u3070\u3044\u3051\u306a\u3044\u3002\u8a66\u3055\u308c\u306a\u3044\u30b0\u30c3\u30c9\u30a2\u30a4\u30c7\u30a2\u3088\u308a\u3082\u3001\u8a66\u3057\u305f\u307f\u305f\u30d0\u30c3\u30c9\u30a2\u30a4\u30c7\u30a2\u306e\u65b9\u304c\u3088\u3063\u307d\u3069\u307e\u3057\u3067\u3042\u308b\u3002\u30a2\u30a4\u30c7\u30a2\u306f\u4f7f\u3048\u3070\u4f7f\u3046\u307b\u3069\u4eba\u304b\u3089\u8a8d\u3081\u3089\u308c\u308b\u3082\u306e\u3060\u3002\u300d<\/strong><\/p>\n<p>\uff1c\u30dd\u30fc\u30eb\u30fb\u30a2\u30fc\u30c7\u30f3\uff1e\u30af\u30ea\u30a8\u30a4\u30bf\u30fc<\/p>\n<p><strong>\u25a0\u6700\u5f8c\u306b<\/strong><br \/>\n\u300c\u4fa1\u5024\u4eee\u8aac\u300d\u3068\u300c\u6210\u9577\u4eee\u8aac\u300d\u3092\u691c\u8a3c\u3057\u3066\u3044\u304f\u4e2d\u3067\u3001\u5b66\u3073\u306e\u4e2d\u304b\u3089\u9593\u9055\u3044\u306b\u6c17\u4ed8\u304f\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u6642\u306b\u884c\u3046\u306e\u304c\u300c\u30d4\u30dc\u30c3\u30c8\u300d\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30d4\u30dc\u30c3\u30c8\u3068\u306f\u3001\u7d4c\u55b6\u30d3\u30b8\u30e7\u30f3\u3092\u5909\u3048\u305a\u3001\u88fd\u54c1\u306e\u30c1\u30e5\u30fc\u30cb\u30f3\u30b0\u3060\u3051\u3067\u306f\u6539\u5584\u3057\u306a\u3044\u5834\u5408\u306b\u884c\u3046\u6226\u7565\u306e\u65b9\u5411\u8ee2\u63db\u3092\u884c\u3046\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n<p>\u300c\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u81ea\u4fe1\u3092\u6301\u3063\u3066\u55b6\u696d\uff08\u7d4c\u55b6\u8005\u306e\u5834\u5408\u306b\u306f\u7d4c\u55b6\uff09\u3092\u3057\u3066\u3044\u307e\u3059\u304b\uff1f\u300d\u3053\u306e\u3088\u3046\u306a\u8a2d\u554f\u306b\u5bfe\u3057\u3066\u3001\u7d4c\u55b6\u8005\u306e\u56de\u7b54\u306f\u300c\u306f\u3044\u300d\u304c76.2\uff05\u3001\u300c\u3044\u3044\u3048\u300d\u304c11.3\uff05\u3001\u300c\u3069\u3061\u3089\u3068\u3082\u3044\u3048\u306a\u3044\u300d\u304c12.5\uff05\u3068\u306a\u3063\u305f\u30a2\u30f3\u30b1\u30fc\u30c8\u7d50\u679c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3064\u307e\u308a\u30018\u5272\u8fd1\u304f\u306e\u7d4c\u55b6\u8005\u304c\u3001\u300c\u81ea\u5206\u305f\u3061\u306f\u3044\u3044\u3082\u306e\u3092\u58f2\u3063\u3066\u3044\u308b\u300d\u3068\u3044\u3046\u81ea\u4fe1\u3092\u6301\u3063\u3066\u3044\u308b\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n<p>\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306e\u65b0\u898f\u4e8b\u696d\u306e\u7acb\u3061\u4e0a\u3052\u3084\u65b0\u305f\u306a\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u529f\u306b\u306f\u3001\u4eee\u8aac\u3092\u691c\u8a3c\u3059\u308b\u305f\u3081\u306e\u300c\u30c6\u30b9\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u3092\u517c\u306d\u305f\u3001<a href=\"https:\/\/kenjins.jp\/magazine\/company-interview\/35538\/\">\u30a2\u30fc\u30ea\u30fc\u30a2\u30c0\u30d7\u30bf\u30fc<\/a>\u3092\u65b0\u898f\u958b\u62d3\u3059\u308b\u55b6\u696d\u6d3b\u52d5\u3082\u5927\u4e8b\u306b\u306a\u308b\u3068\u8a00\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u6d3b\u52d5\u5f8c\u306b\u3001\u7af6\u4e89\u512a\u4f4d\u6027\u304c\u4f4e\u3059\u304e\u308b\u3053\u3068\u304c\u5224\u660e\u3057\u305f\u5834\u5408\u3084\u30cb\u30fc\u30ba\u304c\u5168\u304f\u7121\u3044\u3068\u3044\u3046\u5834\u5408\u306b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u300c\u9867\u5ba2\u306e\u58f0\u300d\u3092\u8e0f\u307e\u3048\u305f\u30d4\u30dc\u30c3\u30c8\u3082\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u65e5\u672c\u6700\u5927\u7d1a\u306e\u9867\u554f\u5951\u7d04\u30de\u30c3\u30c1\u30f3\u30b0\u30b5\u30a4\u30c8\u300cKENJINS\u300d\u3067\u306f\u30015000\u4eba\u3092\u8d85\u3048\u308b<a href=\"https:\/\/kenjins.jp\/magazine\/work-style\/27482\/\">\u9867\u554f<\/a>\u3084\u30d7\u30ed\u4eba\u6750\u3092\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3057\u3066\u304a\u308a\u3001\u55b6\u696d\u6d3b\u52d5\u306e\u5f37\u5316\u306b\u5fc5\u8981\u306a\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u6539\u5584\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u306b\u3001<a href=\"https:\/\/kenjins.jp\/magazine\/professional-use\/2658\/\">\u55b6\u696d\u9867\u554f<\/a>\u306e\u30c1\u30fc\u30e0\u30d3\u30eb\u30c7\u30a3\u30f3\u30b0\u3092\u884c\u3044\u3001\u65b0\u898f\u958b\u62d3\u3084\u8ca9\u8def\u62e1\u5927\u306b\u5fc5\u8981\u306a\u5b9f\u884c\u30b5\u30dd\u30fc\u30c8\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/kenjins.jp\/magazine\/expert-interview\/3073\/\">\u30c8\u30e9\u30af\u30b7\u30e7\u30f3<\/a>\u306e\u7372\u5f97\u3084\u55b6\u696d\u30ea\u30bd\u30fc\u30b9\u4e0d\u8db3\u306e\u89e3\u6d88\u306b\u306f\u3001\u9867\u554f\u306e\u4eba\u8108\u3092\u501f\u308a\u305f\u300c\u30c8\u30c3\u30d7\u30c0\u30a6\u30f3\u55b6\u696d\u300d\u304c\u6700\u9069\u3067\u3059\u3002\u307e\u305f\u3001\u65b0\u5546\u54c1\u958b\u767a\u3084\u65e2\u5b58\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u7d99\u7d9a\u6027\u5411\u4e0a\u306b\u306f\u3001<a href=\"https:\/\/kenjins.jp\/magazine\/professional-use\/32904\/\">CINO<\/a>\u306e\u6d3b\u7528\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<p>\u3010\u7121\u6599\u304a\u8a66\u3057\u3011\u304c\u53ef\u80fd\u3067\u3059\u306e\u3067\u3001\u307e\u305a\u306f\u4f1a\u793e\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u767b\u9332\u3057\u3001\u662f\u975e\u3001\u3069\u306e\u3088\u3046\u306a\u55b6\u696d\u9867\u554f\u304c\u3044\u308b\u304b\u9078\u5b9a\u3092\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><strong>\u3010\u4eba\u6570\u7121\u5236\u9650\u3011\u8907\u6570\u306e\u55b6\u696d\u9867\u554f\u304c\u5927\u624b\u4f01\u696d\u306e\u5f79\u54e1\u30af\u30e9\u30b9\u3092\u6210\u679c\u5831\u916c\u578b\u3067\u7d39\u4ecb\uff01<\/strong><br \/>\n<a href=\"https:\/\/kenjins.jp\/lp\/saleslep\/\">https:\/\/kenjins.jp\/lp\/saleslep\/<\/a><\/p>\n<p><a href=\"https:\/\/kenjins.jp\/lp\/saleslep\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kenjins.jp\/magazine\/wp-content\/uploads\/2022\/03\/fff6f2b290ba97bc6fe97f980f5b2e4b.gif\" alt=\"\" width=\"600\" height=\"314\" class=\"aligncenter size-full wp-image-21522\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u65b0\u3057\u3044\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u958b\u767a\u306b\u6311\u3080\u30d9\u30f3\u30c1\u30e3\u30fc\u4f01\u696d\u3084\u9769\u65b0\u7684\u306a\u30b5\u30fc\u30d3\u30b9\u3092\u5275\u9020\u3092\u76ee\u6307\u3059\u30b9\u30bf\u30fc &hellip; <a href=\"https:\/\/kenjins.jp\/magazine\/president\/7217\/\">\u7d9a\u304d\u3092\u8aad\u3080 <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":7218,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-7217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-president"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/kenjins.jp\/magazine\/wp-json\/wp\/v2\/posts\/7217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kenjins.jp\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kenjins.jp\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kenjins.jp\/magazine\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kenjins.jp\/magazine\/wp-json\/wp\/v2\/comments?post=7217"}],"version-history":[{"count":0,"href":"https:\/\/kenjins.jp\/magazine\/wp-json\/wp\/v2\/posts\/7217\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kenjins.jp\/magazine\/wp-json\/wp\/v2\/media\/7218"}],"wp:attachment":[{"href":"https:\/\/kenjins.jp\/magazine\/wp-json\/wp\/v2\/media?parent=7217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kenjins.jp\/magazine\/wp-json\/wp\/v2\/categories?post=7217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kenjins.jp\/magazine\/wp-json\/wp\/v2\/tags?post=7217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}