{"id":63543,"date":"2026-08-26T07:23:54","date_gmt":"2026-08-25T22:23:54","guid":{"rendered":"https:\/\/kenjins.jp\/magazine\/?p=63543"},"modified":"2026-08-26T07:23:55","modified_gmt":"2026-08-25T22:23:55","slug":"%e6%96%b0%e8%a6%8f%e9%a1%a7%e5%ae%a2%e9%96%8b%e6%8b%93%e3%81%ae%e6%88%90%e5%8a%9f%e4%ba%8b%e4%be%8b%e3%81%8b%e3%82%89%e5%ad%a6%e3%81%b6%e5%ae%9f%e8%b7%b5%e6%b3%95","status":"publish","type":"post","link":"https:\/\/kenjins.jp\/magazine\/expert-interview\/63543\/","title":{"rendered":"\u65b0\u898f\u9867\u5ba2\u958b\u62d3\u306e\u6210\u529f\u4e8b\u4f8b\u304b\u3089\u5b66\u3076\u5b9f\u8df5\u6cd5"},"content":{"rendered":"\n<h1 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class=\"wp-block-list\">\n<li><a href=\"#section-1\">\u65b0\u898f\u9867\u5ba2\u958b\u62d3\u3068\u306f\u4f55\u304b\u3092\u307e\u305a\u6574\u7406\u3059\u308b<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-1-1\">\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u3068\u65e2\u5b58\u9867\u5ba2\u306e\u6df1\u8015\u3068\u306e\u9055\u3044<\/a><\/li>\n\n\n\n<li><a href=\"#section-1-2\">\u65b0\u898f\u9867\u5ba2\u958b\u62d3\u304c\u58f2\u4e0a\u62e1\u5927\u306b\u6b20\u304b\u305b\u306a\u3044\u7406\u7531<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"#section-2\">\u65b0\u898f\u9867\u5ba2\u958b\u62d3\u3067\u6210\u679c\u304c\u51fa\u308b\u624b\u6cd5\u3092\u5168\u4f53\u50cf\u304b\u3089\u7406\u89e3\u3059\u308b<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-2-1\">\u30d7\u30c3\u30b7\u30e5\u578b\u306e\u65bd\u7b56\u3068\u5411\u3044\u3066\u3044\u308b\u5546\u6750\u306e\u7279\u5fb4<\/a><\/li>\n\n\n\n<li><a href=\"#section-2-2\">\u30d7\u30eb\u578b\u306e\u65bd\u7b56\u3068\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u80b2\u6210\u3059\u308b\u8003\u3048\u65b9<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"#section-3\">\u65b0\u898f\u9867\u5ba2\u958b\u62d3\u306e\u6210\u529f\u4e8b\u4f8b\u306b\u5171\u901a\u3059\u308b\u30dd\u30a4\u30f3\u30c8<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-3-1\">\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u3068\u9867\u5ba2\u8ab2\u984c\u306e\u89e3\u50cf\u5ea6\u304c\u9ad8\u3044<\/a><\/li>\n\n\n\n<li><a href=\"#section-3-2\">\u8907\u6570\u30c1\u30e3\u30cd\u30eb\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u63a5\u70b9\u3092\u5897\u3084\u3057\u3066\u3044\u308b<\/a><\/li>\n\n\n\n<li><a href=\"#section-3-3\">KPI\u3092\u7f6e\u3044\u3066\u52b9\u679c\u6e2c\u5b9a\u3068\u6539\u5584\u3092\u7d9a\u3051\u3066\u3044\u308b<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"#section-4\">\u65b0\u898f\u9867\u5ba2\u958b\u62d3\u3092\u6210\u529f\u3078\u5c0e\u304f\u5b9f\u8df5\u30b9\u30c6\u30c3\u30d7<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-4-1\">\u30bf\u30fc\u30b2\u30c3\u30c8\u9078\u5b9a\u304b\u3089\u63d0\u6848\u6539\u5584\u307e\u3067\u306e\u9032\u3081\u65b9<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"#section-5\">\u65b0\u898f\u9867\u5ba2\u958b\u62d3\u3067\u5931\u6557\u3057\u3084\u3059\u3044\u539f\u56e0\u3068\u5bfe\u7b56<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-5-1\">\u624b\u6cd5\u3042\u308a\u304d\u3067\u59cb\u3081\u308b\u3001\u8a34\u6c42\u304c\u5f31\u3044\u3001\u8ffd\u5ba2\u304c\u6b62\u307e\u308b\u3092\u9632\u3050<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"#section-6\">\u65b0\u898f\u9867\u5ba2\u958b\u62d3\u306b\u5f79\u7acb\u3064\u30c4\u30fc\u30eb\u306e\u9078\u3073\u65b9<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-6-1\">CRM\u30fbSFA\u30fbMA\u3092\u3069\u3046\u4f7f\u3044\u5206\u3051\u308b\u304b<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"#section-7\">\u307e\u3068\u3081<\/a><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" 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class=\"has-fixed-layout\"><tbody><tr><th>\u9805\u76ee<\/th><th>\u65b0\u3057\u3044\u9867\u5ba2\u3092\u5f97\u308b\u6d3b\u52d5<\/th><th>\u65e2\u5b58\u9867\u5ba2\u3092\u6df1\u3081\u308b\u6d3b\u52d5<\/th><\/tr><tr><td>\u5bfe\u8c61<\/td><td>\u672a\u53d6\u5f15\u306e\u898b\u8fbc\u307f\u5ba2<\/td><td>\u5951\u7d04\u4e2d\u3084\u904e\u53bb\u306b\u53d6\u5f15\u3057\u305f\u9867\u5ba2<\/td><\/tr><tr><td>\u4e3b\u306a\u76ee\u7684<\/td><td>\u8a8d\u77e5\u306e\u7372\u5f97\u3068\u521d\u56de\u5951\u7d04<\/td><td>\u7d99\u7d9a\u3001\u8ffd\u52a0\u5951\u7d04\u3001\u7d39\u4ecb<\/td><\/tr><tr><td>\u65bd\u7b56<\/td><td>\u5e83\u544a\u3001\u7d39\u4ecb\u3001\u5c55\u793a\u4f1a\u3001\u554f\u3044\u5408\u308f\u305b\u5bfe\u5fdc<\/td><td>\u5b9a\u671f\u8a2a\u554f\u3001\u6d3b\u7528\u652f\u63f4\u3001\u66f4\u65b0\u63d0\u6848<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306f\u6210\u679c\u304c\u51fa\u308b\u307e\u3067\u6642\u9593\u3092\u8981\u3057\u3084\u3059\u304f\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u6df1\u8015\u306f\u4fe1\u983c\u3092\u571f\u53f0\u306b\u9032\u3081\u3084\u3059\u3044\u70b9\u304c\u7279\u5fb4\u3067\u3059\u3002<\/strong>\u305f\u3060\u3057\u3001\u7247\u65b9\u3060\u3051\u306b\u504f\u308b\u3068\u58f2\u4e0a\u304c\u4e0d\u5b89\u5b9a\u306b\u306a\u308a\u307e\u3059\u3002\u65b0\u898f\u9867\u5ba2\u3078\u306e\u63a5\u70b9\u3092\u5e83\u3052\u306a\u304c\u3089\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u6e80\u8db3\u5ea6\u3068\u5229\u7528\u72b6\u6cc1\u3092\u78ba\u8a8d\u3059\u308b\u4e21\u8f2a\u306e\u904b\u7528\u304c\u3001\u5b89\u5b9a\u3057\u305f\u6210\u9577\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"section-1-2\">\u65b0\u898f\u9867\u5ba2\u958b\u62d3\u304c\u58f2\u4e0a\u62e1\u5927\u306b\u6b20\u304b\u305b\u306a\u3044\u7406\u7531<\/h3>\n\n\n\n<p>\u4e00\u793e\u3042\u305f\u308a\u306e\u53d6\u5f15\u984d\u3092\u5897\u3084\u3059\u3060\u3051\u3067\u306f\u3001\u696d\u7e3e\u304c\u5b89\u5b9a\u3057\u306a\u3044\u5834\u9762\u304c\u3042\u308a\u307e\u3059\u3002\u5951\u7d04\u306e\u7d42\u4e86\u3084\u4e88\u7b97\u7e2e\u5c0f\u304c\u8d77\u304d\u308c\u3070\u3001\u7a4d\u307f\u4e0a\u3052\u3066\u304d\u305f\u58f2\u4e0a\u304c\u77ed\u671f\u9593\u3067\u6e1b\u308b\u305f\u3081\u3067\u3059\u3002\u65b0\u305f\u306a\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u3092\u7d99\u7d9a\u7684\u306b\u3064\u304f\u308b\u3053\u3068\u306f\u3001\u58f2\u4e0a\u306e\u571f\u53f0\u3092\u5e83\u3052\u3001\u7279\u5b9a\u306e\u53d6\u5f15\u5148\u3078\u306e\u4f9d\u5b58\u3092\u6291\u3048\u308b\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u6570\u304c\u5897\u3048\u308b\u3068\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u53cd\u5fdc\u3092\u6bd4\u8f03\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u7570\u306a\u308b\u696d\u7a2e\u3084\u898f\u6a21\u306e\u76f8\u624b\u304b\u3089\u610f\u898b\u3092\u96c6\u3081\u308c\u3070\u3001\u6f5c\u5728\u7684\u306a\u8ab2\u984c\u3084\u65b0\u3057\u3044\u5229\u7528\u65b9\u6cd5\u3082\u898b\u3064\u304b\u308a\u3001\u63d0\u6848\u5185\u5bb9\u306e\u6539\u5584\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u305d\u3053\u3067\u5f97\u305f\u77e5\u898b\u3092\u65e2\u5b58\u9867\u5ba2\u3078\u306e\u652f\u63f4\u306b\u751f\u304b\u305b\u308b\u70b9\u3082\u898b\u9003\u305b\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p><strong>\u65b0\u898f\u9867\u5ba2\u958b\u62d3\u306f\u3001\u76ee\u5148\u306e\u5951\u7d04\u4ef6\u6570\u3092\u5897\u3084\u3059\u65bd\u7b56\u3067\u306f\u306a\u304f\u3001\u5c06\u6765\u306e\u58f2\u4e0a\u6a5f\u4f1a\u3092\u5e83\u3052\u308b\u6295\u8cc7\u3067\u3059\u3002<\/strong>\u305f\u3060\u3057\u3001\u5bfe\u8c61\u3092\u7121\u8a08\u753b\u306b\u5e83\u3052\u308b\u3068\u55b6\u696d\u30b3\u30b9\u30c8\u304c\u81a8\u3089\u307f\u307e\u3059\u3002\u307e\u305a\u306f\u53d7\u6ce8\u5b9f\u7e3e\u304b\u3089\u6210\u7d04\u3057\u3084\u3059\u3044\u9867\u5ba2\u50cf\u3092\u5b9a\u3081\u3001\u7d39\u4ecb\u3084\u60c5\u5831\u767a\u4fe1\u306a\u3069\u81ea\u793e\u306b\u5408\u3046\u65b9\u6cd5\u3092\u4e00\u3064\u9078\u3073\u3001\u63a5\u89e6\u6570\u3001\u5546\u8ac7\u6570\u3001\u6210\u7d04\u7387\u3092\u6bce\u6708\u78ba\u8a8d\u3057\u3066\u6539\u5584\u3059\u3079\u304d\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"section-2\">\u65b0\u898f\u9867\u5ba2\u958b\u62d3\u3067\u6210\u679c\u304c\u51fa\u308b\u624b\u6cd5\u3092\u5168\u4f53\u50cf\u304b\u3089\u7406\u89e3\u3059\u308b<\/h2>\n\n\n\n<p>\u55b6\u696d\u62c5\u5f53\u8005\u306e\u7d4c\u9a13\u3060\u3051\u306b\u983c\u308b\u3068\u3001\u65bd\u7b56\u306e\u6210\u679c\u3092\u518d\u73fe\u3067\u304d\u307e\u305b\u3093\u3002\u8ab0\u306b\u3001\u4f55\u3092\u4f1d\u3048\u3001\u3069\u306e\u63a5\u70b9\u3067\u95a2\u4fc2\u3092\u7bc9\u304f\u304b\u3092\u4e00\u9023\u306e\u6d41\u308c\u3068\u3057\u3066\u6574\u7406\u3059\u308b\u3068\u3001\u6539\u5584\u3059\u3079\u304d\u7b87\u6240\u304c\u898b\u3048\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>\u6bb5\u968e<\/th><th>\u4e3b\u306a\u53d6\u308a\u7d44\u307f<\/th><\/tr><tr><td>\u9867\u5ba2\u9078\u5b9a<\/td><td>\u696d\u7a2e\u3001\u898f\u6a21\u3001\u8ab2\u984c\u304b\u3089\u5bfe\u8c61\u3092\u7d5e\u308a\u307e\u3059\u3002<\/td><\/tr><tr><td>\u63a5\u70b9\u3065\u304f\u308a<\/td><td>\u7d39\u4ecb\u3001\u96fb\u8a71\u3001\u5c55\u793a\u4f1a\u3001\u30a6\u30a7\u30d6\u767a\u4fe1\u3067\u8a8d\u77e5\u3092\u5e83\u3052\u307e\u3059\u3002<\/td><\/tr><tr><td>\u95a2\u5fc3\u306e\u559a\u8d77<\/td><td>\u76f8\u624b\u306e\u60a9\u307f\u306b\u5408\u308f\u305b\u305f\u8cc7\u6599\u3084\u4e8b\u4f8b\u3092\u63d0\u793a\u3057\u307e\u3059\u3002<\/td><\/tr><tr><td>\u5546\u8ac7\u3068\u63d0\u6848<\/td><td>\u73fe\u72b6\u3092\u805e\u304d\u3001\u5c0e\u5165\u52b9\u679c\u3068\u8cbb\u7528\u3092\u5177\u4f53\u5316\u3057\u307e\u3059\u3002<\/td><\/tr><tr><td>\u691c\u8a3c\u3068\u6539\u5584<\/td><td>\u63a5\u89e6\u6570\u3084\u5546\u8ac7\u5316\u7387\u3092\u78ba\u8a8d\u3057\u3001\u65b9\u6cd5\u3092\u8abf\u6574\u3057\u307e\u3059\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>\u65b0\u898f\u9867\u5ba2\u958b\u62d3\u3067\u6210\u679c\u3092\u51fa\u3059\u306b\u306f\u3001\u5358\u767a\u306e\u65bd\u7b56\u3088\u308a\u3082\u5404\u6bb5\u968e\u3092\u3064\u306a\u3050\u8a2d\u8a08\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/strong>\u7279\u306b\u9867\u5ba2\u9078\u5b9a\u304c\u66d6\u6627\u3060\u3068\u3001\u5e83\u544a\u3084\u55b6\u696d\u306e\u5bfe\u8c61\u304c\u5e83\u304c\u308a\u3001\u8cbb\u7528\u306b\u5bfe\u3059\u308b\u6210\u679c\u304c\u4e0b\u304c\u308a\u307e\u3059\u3002\u307e\u305a\u306f\u53d7\u6ce8\u5b9f\u7e3e\u304b\u3089\u7406\u60f3\u306e\u9867\u5ba2\u50cf\u3092\u5b9a\u3081\u3001\u5c11\u6570\u306e\u5bfe\u8c61\u3067\u8a66\u3059\u3079\u304d\u3067\u3059\u3002\u53cd\u5fdc\u306e\u826f\u3044\u8a34\u6c42\u3092\u6b8b\u3057\u3001\u6210\u679c\u306e\u4f4e\u3044\u5de5\u7a0b\u3092\u898b\u76f4\u3059\u904b\u7528\u304c\u6700\u3082\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"section-2-1\">\u30d7\u30c3\u30b7\u30e5\u578b\u306e\u65bd\u7b56\u3068\u5411\u3044\u3066\u3044\u308b\u5546\u6750\u306e\u7279\u5fb4<\/h3>\n\n\n\n<p>\u898b\u8fbc\u307f\u5ba2\u304b\u3089\u306e\u9023\u7d61\u3092\u5f85\u3064\u3060\u3051\u3067\u306f\u3001\u5b58\u5728\u3092\u77e5\u3089\u308c\u3066\u3044\u306a\u3044\u5546\u54c1\u306f\u9078\u3070\u308c\u307e\u305b\u3093\u3002\u4f01\u696d\u5074\u304b\u3089\u5bfe\u8c61\u8005\u3078\u50cd\u304d\u304b\u3051\u308b\u65b9\u6cd5\u3092\u53d6\u308a\u5165\u308c\u308b\u3068\u3001\u6f5c\u5728\u7684\u306a\u8ab2\u984c\u3092\u6301\u3064\u76f8\u624b\u306b\u3082\u63d0\u6848\u3092\u5c4a\u3051\u3089\u308c\u307e\u3059\u3002\u96fb\u8a71\u3001\u90f5\u9001\u3001\u8a2a\u554f\u3001\u96fb\u5b50\u30e1\u30fc\u30eb\u3001\u5c55\u793a\u4f1a\u3067\u306e\u58f0\u304b\u3051\u306a\u3069\u304c\u4ee3\u8868\u4f8b\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>\u65bd\u7b56<\/th><th>\u5411\u3044\u3066\u3044\u308b\u5546\u6750\u306e\u7279\u5fb4<\/th><\/tr><tr><td>\u96fb\u8a71\u3084\u8a2a\u554f<\/td><td>\u8aac\u660e\u306b\u3088\u308a\u4fa1\u5024\u304c\u4f1d\u308f\u308b\u9ad8\u5358\u4fa1\u5546\u54c1<\/td><\/tr><tr><td>\u96fb\u5b50\u30e1\u30fc\u30eb<\/td><td>\u5bfe\u8c61\u8005\u3092\u7d5e\u308a\u3084\u3059\u304f\u7d99\u7d9a\u63d0\u6848\u3067\u304d\u308b\u5546\u54c1<\/td><\/tr><tr><td>\u5c55\u793a\u4f1a\u3084\u76f8\u8ac7\u4f1a<\/td><td>\u5b9f\u7269\u306e\u4f53\u9a13\u3084\u6bd4\u8f03\u304c\u5224\u65ad\u6750\u6599\u306b\u306a\u308b\u5546\u54c1<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u3053\u306e\u624b\u6cd5\u306f\u3001\u5c0e\u5165\u52b9\u679c\u3092\u6570\u5024\u3067\u793a\u305b\u308b\u5546\u6750\u3001\u8ab2\u984c\u304c\u660e\u78ba\u306a\u696d\u754c\u5411\u3051\u5546\u54c1\u3001\u7af6\u5408\u3068\u306e\u5dee\u3092\u8aac\u660e\u3057\u3084\u3059\u3044\u30b5\u30fc\u30d3\u30b9\u3068\u76f8\u6027\u304c\u826f\u3044\u3067\u3059\u3002\u5b9f\u969b\u306b\u7b46\u8005\u304c\u652f\u63f4\u3057\u305f\u4f01\u696d\u3067\u306f\u3001\u696d\u7a2e\u3092\u7d5e\u3063\u3066\u96fb\u5b50\u30e1\u30fc\u30eb\u3092\u9001\u3063\u305f\u3068\u3053\u308d\u3001\u7121\u5dee\u5225\u306b\u914d\u4fe1\u3057\u305f\u5834\u5408\u3088\u308a\u5546\u8ac7\u7387\u304c\u4e0a\u304c\u308a\u307e\u3057\u305f\u3002<strong>\u76f8\u624b\u306e\u696d\u52d9\u8ab2\u984c\u3068\u63a5\u89e6\u7406\u7531\u3092\u660e\u78ba\u306b\u3057\u3066\u304b\u3089\u5b9f\u65bd\u3059\u308b\u3053\u3068\u304c\u3001\u6210\u679c\u3092\u5206\u3051\u307e\u3059\u3002<\/strong>\u53cd\u5fdc\u304c\u306a\u3044\u76f8\u624b\u306b\u306f\u983b\u5ea6\u3092\u4e0b\u3052\u3001\u95a2\u5fc3\u3092\u793a\u3057\u305f\u898b\u8fbc\u307f\u5ba2\u3078\u63d0\u6848\u3092\u96c6\u4e2d\u3055\u305b\u308b\u3079\u304d\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" 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class=\"wp-block-heading\" id=\"section-3\">\u65b0\u898f\u9867\u5ba2\u958b\u62d3\u306e\u6210\u529f\u4e8b\u4f8b\u306b\u5171\u901a\u3059\u308b\u30dd\u30a4\u30f3\u30c8<\/h2>\n\n\n\n<p>\u5951\u7d04\u306b\u81f3\u3063\u305f\u6848\u4ef6\u3092\u4e00\u3064\u305a\u3064\u632f\u308a\u8fd4\u308b\u3068\u3001\u5076\u7136\u3067\u306f\u306a\u304f\u518d\u73fe\u3067\u304d\u308b\u5de5\u592b\u304c\u898b\u3048\u3066\u304d\u307e\u3059\u3002\u6210\u529f\u3057\u305f\u4f01\u696d\u306f\u3001\u5e83\u3044\u7bc4\u56f2\u3078\u540c\u3058\u63d0\u6848\u3092\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u306e\u8ab2\u984c\u3092\u7d5e\u308a\u3001\u76f8\u624b\u304c\u5224\u65ad\u3057\u3084\u3059\u3044\u60c5\u5831\u3092\u9806\u5e8f\u7acb\u3066\u3066\u5c4a\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>\u5171\u901a\u70b9<\/th><th>\u5b9f\u8df5\u5185\u5bb9<\/th><\/tr><tr><td>\u9867\u5ba2\u50cf\u306e\u660e\u78ba\u5316<\/td><td>\u696d\u7a2e\u3084\u898f\u6a21\u3001\u56f0\u308a\u3054\u3068\u3092\u5177\u4f53\u7684\u306b\u5b9a\u3081\u307e\u3059\u3002<\/td><\/tr><tr><td>\u4fa1\u5024\u306e\u5177\u4f53\u5316<\/td><td>\u5c0e\u5165\u524d\u5f8c\u306e\u5909\u5316\u3092\u6570\u5024\u3084\u4e8b\u4f8b\u3067\u793a\u3057\u307e\u3059\u3002<\/td><\/tr><tr><td>\u63a5\u70b9\u306e\u7d99\u7d9a<\/td><td>\u4e00\u5ea6\u306e\u6848\u5185\u3067\u7d42\u308f\u3089\u305b\u305a\u3001\u5f79\u7acb\u3064\u60c5\u5831\u3092\u5c4a\u3051\u307e\u3059\u3002<\/td><\/tr><tr><td>\u691c\u8a3c\u3068\u6539\u5584<\/td><td>\u53cd\u5fdc\u3084\u5546\u8ac7\u5316\u7387\u3092\u78ba\u8a8d\u3057\u3001\u65b9\u6cd5\u3092\u8abf\u6574\u3057\u307e\u3059\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u306a\u305c\u540c\u3058\u5e83\u544a\u8cbb\u3092\u4f7f\u3063\u3066\u3082\u3001\u6210\u679c\u306b\u5dee\u304c\u751f\u307e\u308c\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u539f\u56e0\u306f\u3001\u9867\u5ba2\u306e\u691c\u8a0e\u6bb5\u968e\u306b\u5408\u308f\u306a\u3044\u8a34\u6c42\u3084\u3001\u554f\u3044\u5408\u308f\u305b\u5f8c\u306e\u5bfe\u5fdc\u306b\u3042\u308a\u307e\u3059\u3002<strong>\u65b0\u898f\u9867\u5ba2\u958b\u62d3\u306e\u6210\u529f\u4e8b\u4f8b\u304b\u3089\u5b66\u3076\u3079\u304d\u6838\u5fc3\u306f\u3001\u9867\u5ba2\u7406\u89e3\u3092\u8d77\u70b9\u306b\u65bd\u7b56\u3092\u8a2d\u8a08\u3057\u3066\u3044\u308b\u70b9\u3067\u3059\u3002<\/strong>\u307e\u305a\u306f\u904e\u53bb\u306e\u53d7\u6ce8\u6848\u4ef6\u3092\u4e09\u4ef6\u307b\u3069\u9078\u3073\u3001\u5171\u901a\u3059\u308b\u9867\u5ba2\u50cf\u3001\u63d0\u6848\u5185\u5bb9\u3001\u63a5\u89e6\u7d4c\u8def\u3092\u8a18\u9332\u3057\u307e\u3057\u3087\u3046\u3002\u6210\u679c\u306e\u8981\u56e0\u3092\u8a00\u8a9e\u5316\u3059\u308c\u3070\u3001\u6b21\u306e\u55b6\u696d\u6d3b\u52d5\u3078\u751f\u304b\u305b\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"section-3-1\">\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u3068\u9867\u5ba2\u8ab2\u984c\u306e\u89e3\u50cf\u5ea6\u304c\u9ad8\u3044<\/h3>\n\n\n\n<p>\u540c\u3058\u5546\u54c1\u3092\u6848\u5185\u3057\u3066\u3082\u3001\u76f8\u624b\u306e\u696d\u7a2e\u3084\u7acb\u5834\u304c\u5909\u308f\u308c\u3070\u3001\u53cd\u5fdc\u3059\u308b\u8a34\u6c42\u306f\u5927\u304d\u304f\u7570\u306a\u308a\u307e\u3059\u3002\u5e74\u9f62\u3084\u4f1a\u793e\u898f\u6a21\u3060\u3051\u3067\u5bfe\u8c61\u3092\u6c7a\u3081\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u8cfc\u5165\u3092\u691c\u8a0e\u3059\u308b\u5834\u9762\u3001\u62b1\u3048\u3066\u3044\u308b\u4e0d\u6e80\u3001\u793e\u5185\u3067\u6c7a\u88c1\u3059\u308b\u4eba\u307e\u3067\u5177\u4f53\u7684\u306b\u63cf\u304f\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u8ab2\u984c\u3092\u628a\u63e1\u3059\u308b\u306b\u306f\u3001\u554f\u3044\u5408\u308f\u305b\u5185\u5bb9\u3084\u5546\u8ac7\u8a18\u9332\u3001\u5931\u6ce8\u7406\u7531\u3092\u6574\u7406\u3057\u3001\u76f8\u624b\u304c\u4f7f\u3046\u8a00\u8449\u3092\u96c6\u3081\u307e\u3059\u3002\u4f8b\u3048\u3070\u300c\u4f5c\u696d\u306b\u6642\u9593\u304c\u304b\u304b\u308b\u300d\u3068\u3044\u3046\u8868\u73fe\u3092\u3001\u300c\u62c5\u5f53\u8005\u4e00\u4eba\u3042\u305f\u308a\u6708\u5341\u6642\u9593\u306e\u96c6\u8a08\u4f5c\u696d\u304c\u767a\u751f\u3057\u3066\u3044\u308b\u300d\u3068\u7f6e\u304d\u63db\u3048\u308c\u3070\u3001\u63d0\u6848\u3059\u3079\u304d\u6a5f\u80fd\u3084\u52b9\u679c\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002\u6570\u5b57\u3084\u696d\u52d9\u306e\u6d41\u308c\u307e\u3067\u6398\u308a\u4e0b\u3052\u308b\u59ff\u52e2\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u3068\u9867\u5ba2\u8ab2\u984c\u306e\u89e3\u50cf\u5ea6\u304c\u9ad8\u3044\u307b\u3069\u3001\u5e83\u544a\u306e\u5bfe\u8c61\u3082\u55b6\u696d\u306e\u8a71\u984c\u3082\u7d5e\u308a\u8fbc\u3081\u307e\u3059\u3002<\/strong>\u7b46\u8005\u306e\u7d4c\u9a13\u3067\u306f\u3001\u9867\u5ba2\u50cf\u3092\u4e00\u679a\u306e\u8cc7\u6599\u306b\u307e\u3068\u3081\u3001\u8ab2\u984c\u3001\u539f\u56e0\u3001\u7406\u60f3\u306e\u72b6\u614b\u3092\u5171\u6709\u3057\u305f\u30c1\u30fc\u30e0\u307b\u3069\u3001\u62c5\u5f53\u8005\u3054\u3068\u306e\u63d0\u6848\u5dee\u304c\u5c0f\u3055\u304f\u306a\u308a\u307e\u3057\u305f\u3002\u307e\u305a\u306f\u53d7\u6ce8\u9867\u5ba2\u3092\u4e09\u4ef6\u9078\u3073\u3001\u5171\u901a\u70b9\u3068\u76f8\u9055\u70b9\u3092\u66f8\u304d\u51fa\u3059\u3053\u3068\u304b\u3089\u59cb\u3081\u308b\u3079\u304d\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"section-3-2\">\u8907\u6570\u30c1\u30e3\u30cd\u30eb\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u63a5\u70b9\u3092\u5897\u3084\u3057\u3066\u3044\u308b<\/h3>\n\n\n\n<p>\u671d\u306f\u691c\u7d22\u3067\u60c5\u5831\u3092\u96c6\u3081\u3001\u663c\u306b\u306f\u55b6\u696d\u62c5\u5f53\u8005\u304b\u3089\u306e\u6848\u5185\u3092\u78ba\u8a8d\u3057\u3001\u5e30\u5b85\u5f8c\u306b\u52d5\u753b\u3084\u4ea4\u6d41\u30b5\u30a4\u30c8\u3092\u95b2\u89a7\u3059\u308b\u4eba\u3082\u3044\u307e\u3059\u3002\u9867\u5ba2\u304c\u60c5\u5831\u306b\u89e6\u308c\u308b\u5834\u9762\u306f\u4e00\u3064\u3067\u306f\u306a\u3044\u305f\u3081\u3001\u63a5\u70b9\u3092\u5897\u3084\u3059\u306b\u306f\u3001\u76f8\u624b\u306e\u884c\u52d5\u306b\u5408\u308f\u305b\u3066\u4f1d\u3048\u65b9\u3092\u5909\u3048\u308b\u8a2d\u8a08\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>\u63a5\u70b9<\/th><th>\u5f79\u5272<\/th><\/tr><tr><td>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8<\/td><td>\u5546\u54c1\u60c5\u5831\u3084\u5c0e\u5165\u4e8b\u4f8b\u3092\u8a73\u3057\u304f\u4f1d\u3048\u307e\u3059\u3002<\/td><\/tr><tr><td>\u96fb\u5b50\u30e1\u30fc\u30eb<\/td><td>\u95a2\u5fc3\u306b\u5408\u308f\u305b\u3066\u5f79\u7acb\u3064\u60c5\u5831\u3092\u5c4a\u3051\u307e\u3059\u3002<\/td><\/tr><tr><td>\u4ea4\u6d41\u30b5\u30a4\u30c8<\/td><td>\u65e5\u5e38\u7684\u306a\u8a8d\u77e5\u3068\u5171\u611f\u3092\u5e83\u3052\u307e\u3059\u3002<\/td><\/tr><tr><td>\u96fb\u8a71\u3084\u8a2a\u554f<\/td><td>\u500b\u5225\u306e\u8ab2\u984c\u3092\u805e\u304d\u3001\u5546\u8ac7\u3078\u9032\u3081\u307e\u3059\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>\u8907\u6570\u30c1\u30e3\u30cd\u30eb\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u63a5\u70b9\u3092\u5897\u3084\u3057\u3066\u3044\u308b\u4f01\u696d\u306f\u3001\u540c\u3058\u5185\u5bb9\u3092\u7e70\u308a\u8fd4\u3059\u306e\u3067\u306f\u306a\u304f\u3001\u5404\u6bb5\u968e\u3067\u5f79\u5272\u3092\u5206\u62c5\u3055\u305b\u3066\u3044\u307e\u3059\u3002<\/strong>\u6700\u521d\u306f\u77ed\u3044\u60c5\u5831\u3067\u95a2\u5fc3\u3092\u5f15\u304d\u3001\u8a73\u3057\u3044\u8cc7\u6599\u3078\u8a98\u5c0e\u3057\u3001\u305d\u306e\u5f8c\u306b\u76f8\u8ac7\u6a5f\u4f1a\u3092\u63d0\u793a\u3059\u308b\u6d41\u308c\u3067\u3059\u3002\u7b46\u8005\u304c\u652f\u63f4\u3057\u305f\u4f01\u696d\u3067\u306f\u3001\u5c55\u793a\u4f1a\u5f8c\u306b\u96fb\u5b50\u30e1\u30fc\u30eb\u3067\u4e8b\u4f8b\u3092\u9001\u308a\u3001\u96fb\u8a71\u3067\u8ab2\u984c\u3092\u805e\u304f\u904b\u7528\u3078\u5909\u3048\u305f\u7d50\u679c\u3001\u5546\u8ac7\u3078\u306e\u79fb\u884c\u304c\u5b89\u5b9a\u3057\u307e\u3057\u305f\u3002\u8ab0\u306b\u4f55\u3092\u5c4a\u3051\u305f\u304b\u3092\u8a18\u9332\u3057\u3001\u53cd\u5fdc\u306e\u826f\u3044\u7d44\u307f\u5408\u308f\u305b\u3078\u8cc7\u6e90\u3092\u5bc4\u305b\u308b\u3079\u304d\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"section-3-3\">KPI\u3092\u7f6e\u3044\u3066\u52b9\u679c\u6e2c\u5b9a\u3068\u6539\u5584\u3092\u7d9a\u3051\u3066\u3044\u308b<\/h3>\n\n\n\n<p>\u65bd\u7b56\u3092\u59cb\u3081\u305f\u5f8c\u306b\u300c\u624b\u5fdc\u3048\u304c\u3042\u308b\u300d\u3068\u3044\u3046\u611f\u899a\u3060\u3051\u3067\u5224\u65ad\u3059\u308b\u3068\u3001\u4e88\u7b97\u3084\u4eba\u54e1\u306e\u914d\u5206\u3092\u8aa4\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u3069\u306e\u6bb5\u968e\u3067\u6210\u679c\u304c\u751f\u307e\u308c\u3001\u3069\u3053\u3067\u96e2\u8131\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u6570\u5b57\u3067\u8ffd\u3048\u3070\u3001\u62c5\u5f53\u8005\u306e\u5370\u8c61\u306b\u5de6\u53f3\u3055\u308c\u305a\u6539\u5584\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>\u78ba\u8a8d\u3059\u308b\u6307\u6a19<\/th><th>\u5206\u304b\u308b\u3053\u3068<\/th><\/tr><tr><td>\u63a5\u89e6\u6570<\/td><td>\u6848\u5185\u304c\u3069\u308c\u3060\u3051\u5c4a\u3044\u305f\u304b\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/td><\/tr><tr><td>\u53cd\u5fdc\u7387<\/td><td>\u5185\u5bb9\u3084\u5bfe\u8c61\u8005\u306e\u9069\u5408\u5ea6\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/td><\/tr><tr><td>\u5546\u8ac7\u6570<\/td><td>\u95a2\u5fc3\u3092\u6301\u3064\u76f8\u624b\u3092\u96c6\u3081\u3089\u308c\u305f\u304b\u5206\u304b\u308a\u307e\u3059\u3002<\/td><\/tr><tr><td>\u6210\u7d04\u7387<\/td><td>\u63d0\u6848\u5185\u5bb9\u3084\u55b6\u696d\u5bfe\u5fdc\u306e\u8ab2\u984c\u3092\u898b\u3064\u3051\u3089\u308c\u307e\u3059\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>\uff2b\uff30\uff29\u3092\u7f6e\u3044\u3066\u52b9\u679c\u6e2c\u5b9a\u3068\u6539\u5584\u3092\u7d9a\u3051\u3066\u3044\u308b\u4f01\u696d\u306f\u3001\u6700\u7d42\u58f2\u4e0a\u3060\u3051\u3067\u306a\u304f\u9014\u4e2d\u306e\u5909\u5316\u3082\u7ba1\u7406\u3057\u3066\u3044\u307e\u3059\u3002<\/strong>\u4f8b\u3048\u3070\u3001\u8cc7\u6599\u306e\u95b2\u89a7\u306f\u591a\u3044\u306e\u306b\u76f8\u8ac7\u304c\u5c11\u306a\u3044\u306a\u3089\u3001\u6848\u5185\u6587\u3084\u554f\u3044\u5408\u308f\u305b\u65b9\u6cd5\u3092\u898b\u76f4\u3059\u3079\u304d\u3067\u3059\u3002\u9031\u5358\u4f4d\u3067\u6570\u5024\u3092\u8a18\u9332\u3057\u3001\u65bd\u7b56\u306e\u958b\u59cb\u524d\u3068\u6bd4\u8f03\u3057\u307e\u3057\u3087\u3046\u3002\u7b46\u8005\u306e\u7d4c\u9a13\u3067\u306f\u3001\u62c5\u5f53\u8005\u5225\u306e\u6210\u679c\u3092\u8cac\u3081\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u5de5\u7a0b\u3054\u3068\u306e\u6570\u5b57\u3092\u78ba\u8a8d\u3057\u305f\u30c1\u30fc\u30e0\u307b\u3069\u6539\u5584\u6848\u304c\u51fa\u3084\u3059\u304f\u306a\u308a\u307e\u3057\u305f\u3002\u76ee\u6a19\u5024\u3001\u78ba\u8a8d\u65e5\u3001\u5909\u66f4\u5185\u5bb9\u3092\u4e00\u679a\u306b\u307e\u3068\u3081\u308b\u904b\u7528\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"section-4\">\u65b0\u898f\u9867\u5ba2\u958b\u62d3\u3092\u6210\u529f\u3078\u5c0e\u304f\u5b9f\u8df5\u30b9\u30c6\u30c3\u30d7<\/h2>\n\n\n\n<p>\u6210\u679c\u3092\u6025\u3044\u3067\u5e83\u544a\u3084\u55b6\u696d\u306e\u91cf\u3092\u5897\u3084\u3059\u524d\u306b\u3001\u9032\u3080\u9806\u756a\u3092\u6c7a\u3081\u3066\u304a\u304f\u3068\u65bd\u7b56\u306e\u8ff7\u8d70\u3092\u9632\u3052\u307e\u3059\u3002\u9867\u5ba2\u50cf\u3092\u5b9a\u3081\u3001\u8ab2\u984c\u3092\u628a\u63e1\u3057\u3001\u63a5\u70b9\u3092\u3064\u304f\u308a\u3001\u53cd\u5fdc\u3092\u78ba\u304b\u3081\u306a\u304c\u3089\u63d0\u6848\u3092\u6df1\u3081\u308b\u6d41\u308c\u304c\u57fa\u672c\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>\u6bb5\u968e<\/th><th>\u5b9f\u65bd\u3059\u308b\u5185\u5bb9<\/th><\/tr><tr><td>\u4e00\u3001\u5bfe\u8c61\u3092\u6c7a\u3081\u308b<\/td><td>\u696d\u7a2e\u3001\u898f\u6a21\u3001\u5f79\u8077\u3001\u62b1\u3048\u308b\u8ab2\u984c\u3092\u6574\u7406\u3057\u307e\u3059\u3002<\/td><\/tr><tr><td>\u4e8c\u3001\u63a5\u70b9\u3092\u3064\u304f\u308b<\/td><td>\u7d39\u4ecb\u3001\u60c5\u5831\u767a\u4fe1\u3001\u96fb\u8a71\u3001\u8a2a\u554f\u306a\u3069\u3092\u9078\u3073\u307e\u3059\u3002<\/td><\/tr><tr><td>\u4e09\u3001\u95a2\u5fc3\u3092\u80b2\u3066\u308b<\/td><td>\u4e8b\u4f8b\u3084\u8cc7\u6599\u3092\u5c4a\u3051\u3001\u76f8\u8ac7\u3057\u3084\u3059\u3044\u74b0\u5883\u3092\u6574\u3048\u307e\u3059\u3002<\/td><\/tr><tr><td>\u56db\u3001\u6210\u679c\u3092\u6e2c\u308b<\/td><td>\u53cd\u5fdc\u6570\u3001\u5546\u8ac7\u6570\u3001\u6210\u7d04\u7387\u3092\u78ba\u8a8d\u3057\u3066\u6539\u5584\u3057\u307e\u3059\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u306a\u305c\u540c\u3058\u65b9\u6cd5\u3092\u7d9a\u3051\u3066\u3044\u308b\u306e\u306b\u3001\u6210\u679c\u304c\u4f38\u3073\u306a\u3044\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u5bfe\u8c61\u304c\u5e83\u3059\u304e\u308b\u3001\u63d0\u6848\u304c\u76f8\u624b\u306e\u8ab2\u984c\u3068\u305a\u308c\u3066\u3044\u308b\u3001\u554f\u3044\u5408\u308f\u305b\u5f8c\u306e\u5bfe\u5fdc\u304c\u9045\u3044\u306a\u3069\u3001\u6bb5\u968e\u3054\u3068\u306b\u539f\u56e0\u3092\u63a2\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<strong>\u65b0\u898f\u9867\u5ba2\u958b\u62d3\u3092\u6210\u529f\u3078\u5c0e\u304f\u306b\u306f\u3001\u5c0f\u3055\u304f\u8a66\u3057\u3066\u6570\u5b57\u3067\u5224\u65ad\u3059\u308b\u9032\u3081\u65b9\u304c\u6700\u3082\u52b9\u679c\u7684\u3067\u3059\u3002<\/strong>\u6700\u521d\u304b\u3089\u5168\u793e\u898f\u6a21\u3067\u5c55\u958b\u305b\u305a\u3001\u9867\u5ba2\u50cf\u3092\u4e00\u3064\u306b\u7d5e\u3063\u3066\u691c\u8a3c\u3057\u307e\u3057\u3087\u3046\u3002\u53cd\u5fdc\u306e\u826f\u3044\u8a34\u6c42\u3068\u63a5\u70b9\u3092\u6b8b\u3057\u3001\u6210\u679c\u306e\u4f4e\u3044\u5de5\u7a0b\u3092\u4e00\u3064\u305a\u3064\u898b\u76f4\u3059\u3079\u304d\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"section-4-1\">\u30bf\u30fc\u30b2\u30c3\u30c8\u9078\u5b9a\u304b\u3089\u63d0\u6848\u6539\u5584\u307e\u3067\u306e\u9032\u3081\u65b9<\/h3>\n\n\n\n<p>\u6700\u521d\u306e\u4e00\u6b69\u3067\u5bfe\u8c61\u3092\u5e83\u3052\u3059\u304e\u308b\u3068\u3001\u4f1d\u3048\u308b\u5185\u5bb9\u3082\u55b6\u696d\u62c5\u5f53\u8005\u306e\u52d5\u304d\u3082\u307c\u3084\u3051\u307e\u3059\u3002\u6210\u679c\u306b\u3064\u306a\u304c\u308a\u3084\u3059\u3044\u9867\u5ba2\u50cf\u3092\u5b9a\u3081\u3001\u76f8\u624b\u306e\u696d\u52d9\u3084\u60a9\u307f\u3092\u8abf\u3079\u305f\u3046\u3048\u3067\u3001\u63a5\u70b9\u3065\u304f\u308a\u304b\u3089\u63d0\u6848\u307e\u3067\u3092\u6bb5\u968e\u7684\u306b\u9032\u3081\u308b\u3053\u3068\u304c\u57fa\u672c\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>\u6bb5\u968e<\/th><th>\u78ba\u8a8d\u3059\u308b\u5185\u5bb9<\/th><\/tr><tr><td>\u9867\u5ba2\u3092\u9078\u3076<\/td><td>\u696d\u7a2e\u3001\u898f\u6a21\u3001\u5f79\u8077\u3001\u8cfc\u5165\u306e\u304d\u3063\u304b\u3051\u3092\u6574\u7406\u3057\u307e\u3059\u3002<\/td><\/tr><tr><td>\u8ab2\u984c\u3092\u8abf\u3079\u308b<\/td><td>\u805e\u304d\u53d6\u308a\u3084\u5931\u6ce8\u7406\u7531\u304b\u3089\u56f0\u308a\u3054\u3068\u3092\u5177\u4f53\u5316\u3057\u307e\u3059\u3002<\/td><\/tr><tr><td>\u63d0\u6848\u3059\u308b<\/td><td>\u8ab2\u984c\u306b\u5bfe\u3059\u308b\u89e3\u6c7a\u7b56\u3068\u5c0e\u5165\u5f8c\u306e\u52b9\u679c\u3092\u793a\u3057\u307e\u3059\u3002<\/td><\/tr><tr><td>\u53cd\u5fdc\u3092\u6e2c\u308b<\/td><td>\u95b2\u89a7\u3001\u8fd4\u4fe1\u3001\u5546\u8ac7\u3001\u6210\u7d04\u306e\u6570\u3092\u8a18\u9332\u3057\u307e\u3059\u3002<\/td><\/tr><tr><td>\u5185\u5bb9\u3092\u76f4\u3059<\/td><td>\u53cd\u5fdc\u306e\u4f4e\u3044\u8868\u73fe\u3084\u8cc7\u6599\u3092\u6539\u5584\u3057\u307e\u3059\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>\u30bf\u30fc\u30b2\u30c3\u30c8\u9078\u5b9a\u304b\u3089\u63d0\u6848\u6539\u5584\u307e\u3067\u306e\u9032\u3081\u65b9\u3067\u306f\u3001\u5404\u6bb5\u968e\u306e\u8a18\u9332\u3092\u6b21\u306e\u5224\u65ad\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/strong>\u4f8b\u3048\u3070\u8cc7\u6599\u306f\u8aad\u307e\u308c\u308b\u306e\u306b\u76f8\u8ac7\u304c\u5c11\u306a\u3044\u5834\u5408\u3001\u5c0e\u5165\u52b9\u679c\u306e\u8aac\u660e\u3084\u76f8\u8ac7\u3078\u306e\u5c0e\u7dda\u3092\u898b\u76f4\u3057\u307e\u3059\u3002\u7b46\u8005\u306e\u7d4c\u9a13\u3067\u306f\u3001\u9867\u5ba2\u306e\u8a00\u8449\u3092\u63d0\u6848\u8cc7\u6599\u3078\u53cd\u6620\u3057\u305f\u30c1\u30fc\u30e0\u307b\u3069\u5546\u8ac7\u306e\u8cea\u304c\u9ad8\u307e\u308a\u307e\u3057\u305f\u3002\u307e\u305a\u306f\u4e00\u3064\u306e\u9867\u5ba2\u5c64\u3067\u8a66\u3057\u3001\u6708\u3054\u3068\u306b\u6570\u5b57\u3068\u610f\u898b\u3092\u78ba\u8a8d\u3057\u3066\u6539\u5584\u3059\u3079\u304d\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"section-5\">\u65b0\u898f\u9867\u5ba2\u958b\u62d3\u3067\u5931\u6557\u3057\u3084\u3059\u3044\u539f\u56e0\u3068\u5bfe\u7b56<\/h2>\n\n\n\n<p>\u8cbb\u7528\u3092\u304b\u3051\u3066\u6848\u5185\u3092\u5897\u3084\u3057\u305f\u306e\u306b\u3001\u5546\u8ac7\u3082\u5951\u7d04\u3082\u5897\u3048\u306a\u3044\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u539f\u56e0\u3092\u300c\u55b6\u696d\u306e\u52aa\u529b\u4e0d\u8db3\u300d\u3068\u6c7a\u3081\u3064\u3051\u308b\u524d\u306b\u3001\u5bfe\u8c61\u3001\u8a34\u6c42\u3001\u63a5\u89e6\u5f8c\u306e\u5bfe\u5fdc\u3068\u3044\u3046\u6d41\u308c\u3092\u5206\u3051\u3066\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>\u5931\u6557\u3057\u3084\u3059\u3044\u539f\u56e0<\/th><th>\u5177\u4f53\u7684\u306a\u5bfe\u7b56<\/th><\/tr><tr><td>\u5bfe\u8c61\u304c\u5e83\u3059\u304e\u308b<\/td><td>\u6210\u7d04\u5b9f\u7e3e\u304b\u3089\u696d\u7a2e\u3084\u898f\u6a21\u3092\u7d5e\u308a\u307e\u3059\u3002<\/td><\/tr><tr><td>\u5546\u54c1\u306e\u8aac\u660e\u306b\u504f\u308b<\/td><td>\u9867\u5ba2\u306e\u8ab2\u984c\u3068\u5c0e\u5165\u5f8c\u306e\u52b9\u679c\u3092\u5148\u306b\u793a\u3057\u307e\u3059\u3002<\/td><\/tr><tr><td>\u4e00\u5ea6\u306e\u6848\u5185\u3067\u7d42\u308f\u308b<\/td><td>\u691c\u8a0e\u6bb5\u968e\u306b\u5408\u308f\u305b\u3066\u60c5\u5831\u3092\u7d99\u7d9a\u3057\u3066\u5c4a\u3051\u307e\u3059\u3002<\/td><\/tr><tr><td>\u6570\u5b57\u3092\u78ba\u8a8d\u3057\u306a\u3044<\/td><td>\u63a5\u89e6\u6570\u3084\u5546\u8ac7\u5316\u7387\u3092\u5b9a\u671f\u7684\u306b\u6e2c\u5b9a\u3057\u307e\u3059\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>\u65b0\u898f\u9867\u5ba2\u958b\u62d3\u3067\u5931\u6557\u3057\u3084\u3059\u3044\u539f\u56e0\u3068\u5bfe\u7b56\u3092\u6574\u7406\u3059\u308b\u3068\u3001\u6210\u679c\u3092\u59a8\u3052\u308b\u306e\u306f\u65bd\u7b56\u306e\u7a2e\u985e\u3088\u308a\u3082\u8a2d\u8a08\u3068\u904b\u7528\u306e\u305a\u308c\u3060\u3068\u5206\u304b\u308a\u307e\u3059\u3002<\/strong>\u4f8b\u3048\u3070\u95b2\u89a7\u6570\u306f\u591a\u3044\u306e\u306b\u76f8\u8ac7\u304c\u5c11\u306a\u3044\u5834\u5408\u3001\u6848\u5185\u6587\u3084\u554f\u3044\u5408\u308f\u305b\u307e\u3067\u306e\u5c0e\u7dda\u3092\u898b\u76f4\u3059\u3079\u304d\u3067\u3059\u3002\u7b46\u8005\u306e\u7d4c\u9a13\u3067\u306f\u3001\u5931\u6ce8\u7406\u7531\u3092\u6708\u3054\u3068\u306b\u5171\u6709\u3057\u305f\u30c1\u30fc\u30e0\u307b\u3069\u63d0\u6848\u306e\u6539\u5584\u304c\u901f\u304f\u306a\u308a\u307e\u3057\u305f\u3002\u5c0f\u3055\u304f\u8a66\u3057\u3001\u6570\u5b57\u3068\u9867\u5ba2\u306e\u53cd\u5fdc\u3092\u57fa\u306b\u4fee\u6b63\u3059\u308b\u65b9\u6cd5\u304c\u6700\u3082\u78ba\u5b9f\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"section-5-1\">\u624b\u6cd5\u3042\u308a\u304d\u3067\u59cb\u3081\u308b\u3001\u8a34\u6c42\u304c\u5f31\u3044\u3001\u8ffd\u5ba2\u304c\u6b62\u307e\u308b\u3092\u9632\u3050<\/h3>\n\n\n\n<p>\u65b0\u3057\u3044\u55b6\u696d\u65bd\u7b56\u3092\u5c0e\u5165\u3057\u3066\u3082\u3001\u9867\u5ba2\u306e\u8ab2\u984c\u3068\u7d50\u3073\u4ed8\u304b\u306a\u3051\u308c\u3070\u6210\u679c\u306f\u7d9a\u304d\u307e\u305b\u3093\u3002\u5148\u306b\u624b\u6bb5\u3092\u6c7a\u3081\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u8ab0\u304c\u3069\u306e\u5834\u9762\u3067\u56f0\u3063\u3066\u3044\u308b\u306e\u304b\u3092\u8abf\u3079\u3001\u305d\u306e\u554f\u984c\u3092\u89e3\u6c7a\u3059\u308b\u9053\u7b4b\u3068\u3057\u3066\u65bd\u7b56\u3092\u9078\u3076\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>\u8d77\u3053\u308a\u3084\u3059\u3044\u554f\u984c<\/th><th>\u9632\u3050\u65b9\u6cd5<\/th><\/tr><tr><td>\u624b\u6bb5\u3092\u5148\u306b\u6c7a\u3081\u308b<\/td><td>\u9867\u5ba2\u50cf\u3068\u8ab2\u984c\u3092\u6574\u7406\u3057\u3066\u304b\u3089\u63a5\u70b9\u3092\u9078\u3073\u307e\u3059\u3002<\/td><\/tr><tr><td>\u8a34\u6c42\u304c\u5f31\u3044<\/td><td>\u5c0e\u5165\u524d\u5f8c\u306e\u5909\u5316\u3092\u6570\u5b57\u3084\u4e8b\u4f8b\u3067\u793a\u3057\u307e\u3059\u3002<\/td><\/tr><tr><td>\u8ffd\u5ba2\u304c\u6b62\u307e\u308b<\/td><td>\u5bfe\u5fdc\u65e5\u3068\u6b21\u306e\u9023\u7d61\u5185\u5bb9\u3092\u62c5\u5f53\u8005\u9593\u3067\u5171\u6709\u3057\u307e\u3059\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>\u624b\u6cd5\u3042\u308a\u304d\u3067\u59cb\u3081\u308b\u3001\u8a34\u6c42\u304c\u5f31\u3044\u3001\u8ffd\u5ba2\u304c\u6b62\u307e\u308b\u3068\u3044\u3046\u4e09\u3064\u306e\u5931\u6557\u306f\u3001\u6e96\u5099\u3068\u7ba1\u7406\u306e\u4e0d\u8db3\u304b\u3089\u751f\u3058\u307e\u3059\u3002<\/strong>\u554f\u3044\u5408\u308f\u305b\u3092\u53d7\u3051\u305f\u3089\u3001\u5f53\u65e5\u4e2d\u306b\u5185\u5bb9\u3092\u5206\u985e\u3057\u3001\u691c\u8a0e\u6bb5\u968e\u306b\u5fdc\u3058\u305f\u8cc7\u6599\u3084\u6848\u5185\u3092\u9001\u308b\u6d41\u308c\u3092\u6c7a\u3081\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002\u7b46\u8005\u306e\u7d4c\u9a13\u3067\u306f\u3001\u6b21\u56de\u9023\u7d61\u65e5\u3092\u8a18\u9332\u3059\u308b\u3060\u3051\u3067\u3082\u5bfe\u5fdc\u6f0f\u308c\u304c\u6e1b\u308a\u307e\u3057\u305f\u3002\u53cd\u5fdc\u304c\u306a\u3044\u76f8\u624b\u3078\u540c\u3058\u6848\u5185\u3092\u7e70\u308a\u8fd4\u3059\u306e\u3067\u306f\u306a\u304f\u3001\u8ab2\u984c\u306b\u5408\u3046\u60c5\u5831\u3078\u5207\u308a\u66ff\u3048\u3001\u4e00\u5b9a\u671f\u9593\u5f8c\u306b\u518d\u5ea6\u78ba\u8a8d\u3059\u3079\u304d\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"section-6\">\u65b0\u898f\u9867\u5ba2\u958b\u62d3\u306b\u5f79\u7acb\u3064\u30c4\u30fc\u30eb\u306e\u9078\u3073\u65b9<\/h2>\n\n\n\n<p>\u55b6\u696d\u6d3b\u52d5\u306e\u4eba\u6570\u304c\u5897\u3048\u308b\u307b\u3069\u3001\u9867\u5ba2\u60c5\u5831\u3084\u5bfe\u5fdc\u5c65\u6b74\u3092\u500b\u4eba\u306e\u8a18\u61b6\u3060\u3051\u3067\u7ba1\u7406\u3059\u308b\u306e\u306f\u96e3\u3057\u304f\u306a\u308a\u307e\u3059\u3002\u305d\u3053\u3067\u9053\u5177\u3092\u5c0e\u5165\u3059\u308b\u969b\u306f\u3001\u6a5f\u80fd\u306e\u591a\u3055\u3067\u306f\u306a\u304f\u3001\u81ea\u793e\u306e\u8ab2\u984c\u3092\u6e1b\u3089\u3057\u3001\u62c5\u5f53\u8005\u304c\u7d99\u7d9a\u3057\u3066\u4f7f\u3048\u308b\u304b\u3092\u57fa\u6e96\u306b\u9078\u3076\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>\u78ba\u8a8d\u9805\u76ee<\/th><th>\u898b\u308b\u30dd\u30a4\u30f3\u30c8<\/th><\/tr><tr><td>\u76ee\u7684<\/td><td>\u9867\u5ba2\u7ba1\u7406\u3001\u60c5\u5831\u767a\u4fe1\u3001\u5546\u8ac7\u7ba1\u7406\u306a\u3069\u7528\u9014\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002<\/td><\/tr><tr><td>\u64cd\u4f5c\u6027<\/td><td>\u5165\u529b\u3084\u691c\u7d22\u304c\u7c21\u5358\u3067\u3001\u73fe\u5834\u306b\u5b9a\u7740\u3057\u3084\u3059\u3044\u8a2d\u8a08\u304b\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/td><\/tr><tr><td>\u9023\u643a\u6027<\/td><td>\u65e2\u5b58\u306e\u9867\u5ba2\u53f0\u5e33\u3084\u4e88\u5b9a\u7ba1\u7406\u3068\u60c5\u5831\u3092\u5171\u6709\u3067\u304d\u308b\u304b\u898b\u307e\u3059\u3002<\/td><\/tr><tr><td>\u8cbb\u7528<\/td><td>\u521d\u671f\u8cbb\u7528\u3060\u3051\u3067\u306a\u304f\u3001\u5229\u7528\u4eba\u6570\u3068\u7d99\u7d9a\u6599\u91d1\u3092\u6bd4\u3079\u307e\u3059\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u306a\u305c\u9ad8\u6a5f\u80fd\u306a\u9053\u5177\u3092\u5c0e\u5165\u3057\u3066\u3082\u3001\u6210\u679c\u304c\u4f38\u3073\u306a\u3044\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u5165\u529b\u9805\u76ee\u304c\u591a\u3059\u304e\u305f\u308a\u3001\u76ee\u7684\u304c\u66d6\u6627\u3060\u3063\u305f\u308a\u3059\u308b\u3068\u3001\u62c5\u5f53\u8005\u304c\u4f7f\u308f\u306a\u304f\u306a\u308b\u305f\u3081\u3067\u3059\u3002<strong>\u65b0\u898f\u9867\u5ba2\u958b\u62d3\u306b\u5f79\u7acb\u3064\u30c4\u30fc\u30eb\u306e\u9078\u3073\u65b9\u3067\u306f\u3001\u73fe\u5834\u306e\u4f5c\u696d\u3092\u4e00\u3064\u6e1b\u3089\u305b\u308b\u304b\u3092\u6700\u512a\u5148\u306b\u8003\u3048\u308b\u3079\u304d\u3067\u3059\u3002<\/strong>\u5019\u88dc\u3092\u4e8c\u3064\u304b\u4e09\u3064\u306b\u7d5e\u308a\u3001\u7121\u6599\u306e\u8a66\u7528\u3084\u5b9f\u6f14\u3067\u64cd\u4f5c\u3092\u78ba\u304b\u3081\u307e\u3057\u3087\u3046\u3002\u5c0e\u5165\u5f8c\u306b\u78ba\u8a8d\u3059\u308b\u6570\u5b57\u307e\u3067\u6c7a\u3081\u3066\u304b\u3089\u5951\u7d04\u3059\u308b\u3068\u3001\u9078\u5b9a\u306e\u5931\u6557\u3092\u9632\u3052\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"section-6-1\">CRM\u30fbSFA\u30fbMA\u3092\u3069\u3046\u4f7f\u3044\u5206\u3051\u308b\u304b<\/h3>\n\n\n\n<p>\u9867\u5ba2\u60c5\u5831\u3001\u55b6\u696d\u6848\u4ef6\u3001\u898b\u8fbc\u307f\u5ba2\u3078\u306e\u6848\u5185\u3092\u4e00\u3064\u306e\u9053\u5177\u3067\u7ba1\u7406\u3057\u3088\u3046\u3068\u3059\u308b\u3068\u3001\u5f79\u5272\u304c\u66d6\u6627\u306b\u306a\u308a\u904b\u7528\u304c\u5b9a\u7740\u3057\u307e\u305b\u3093\u3002\u4e09\u3064\u306e\u4ed5\u7d44\u307f\u306f\u6271\u3046\u60c5\u5831\u3068\u76ee\u7684\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u696d\u52d9\u306e\u6d41\u308c\u306b\u5408\u308f\u305b\u3066\u914d\u7f6e\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>\u4ed5\u7d44\u307f<\/th><th>\u4e3b\u306a\u5f79\u5272<\/th><th>\u9069\u3057\u305f\u5834\u9762<\/th><\/tr><tr><td>\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406<\/td><td>\u9867\u5ba2\u60c5\u5831\u3084\u5bfe\u5fdc\u5c65\u6b74\u3092\u4e00\u5143\u7ba1\u7406\u3057\u307e\u3059\u3002<\/td><td>\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u7d99\u7d9a\u3059\u308b\u3068\u304d<\/td><\/tr><tr><td>\u55b6\u696d\u652f\u63f4<\/td><td>\u6848\u4ef6\u3001\u8a2a\u554f\u4e88\u5b9a\u3001\u53d7\u6ce8\u898b\u8fbc\u307f\u3092\u7ba1\u7406\u3057\u307e\u3059\u3002<\/td><td>\u55b6\u696d\u6d3b\u52d5\u3092\u7d44\u7e54\u3067\u5171\u6709\u3059\u308b\u3068\u304d<\/td><\/tr><tr><td>\u8ca9\u58f2\u4fc3\u9032\u81ea\u52d5\u5316<\/td><td>\u898b\u8fbc\u307f\u5ba2\u3078\u306e\u60c5\u5831\u914d\u4fe1\u3092\u52b9\u7387\u5316\u3057\u307e\u3059\u3002<\/td><td>\u95a2\u5fc3\u3092\u9ad8\u3081\u3066\u5546\u8ac7\u3078\u3064\u306a\u3052\u308b\u3068\u304d<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\u3001\u55b6\u696d\u652f\u63f4\u3001\u8ca9\u58f2\u4fc3\u9032\u81ea\u52d5\u5316\u3092\u3069\u3046\u4f7f\u3044\u5206\u3051\u308b\u304b\u306f\u3001\u9867\u5ba2\u306e\u6bb5\u968e\u304b\u3089\u9006\u7b97\u3057\u3066\u6c7a\u3081\u308b\u3079\u304d\u3067\u3059\u3002<\/strong>\u8a8d\u77e5\u304b\u3089\u76f8\u8ac7\u307e\u3067\u306f\u8ca9\u58f2\u4fc3\u9032\u81ea\u52d5\u5316\u3001\u5546\u8ac7\u304b\u3089\u5951\u7d04\u307e\u3067\u306f\u55b6\u696d\u652f\u63f4\u3001\u5951\u7d04\u5f8c\u306e\u7d99\u7d9a\u63d0\u6848\u306b\u306f\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\u3092\u4f7f\u3044\u307e\u3059\u3002\u3059\u3079\u3066\u3092\u540c\u6642\u306b\u5c0e\u5165\u3059\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u307e\u305a\u60c5\u5831\u306e\u91cd\u8907\u3084\u5f15\u304d\u7d99\u304e\u6f0f\u308c\u304c\u8d77\u304d\u3066\u3044\u308b\u5de5\u7a0b\u3092\u7279\u5b9a\u3057\u3001\u4e00\u3064\u306e\u4ed5\u7d44\u307f\u3067\u6539\u5584\u3067\u304d\u308b\u304b\u691c\u8a3c\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" 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\u554f\u3044\u5408\u308f\u305b\u4ef6\u6570\u3092\u5897\u3084\u3057\u3066\u3082 &hellip; <a href=\"https:\/\/kenjins.jp\/magazine\/expert-interview\/63543\/\">\u7d9a\u304d\u3092\u8aad\u3080 <span 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