{"id":63391,"date":"2026-08-18T08:53:22","date_gmt":"2026-08-17T23:53:22","guid":{"rendered":"https:\/\/kenjins.jp\/magazine\/?p=63391"},"modified":"2026-08-18T08:53:23","modified_gmt":"2026-08-17T23:53:23","slug":"%e6%88%a6%e7%95%a5%e3%81%a8%e3%81%af%e4%bd%95%e3%81%8b%e3%82%92%e4%bd%93%e7%b3%bb%e7%9a%84%e3%81%ab%e5%ad%a6%e3%81%b6%e5%ae%9f%e8%b7%b5%e5%85%a5%e9%96%80","status":"publish","type":"post","link":"https:\/\/kenjins.jp\/magazine\/company-interview\/63391\/","title":{"rendered":"\u6226\u7565\u3068\u306f\u4f55\u304b\u3092\u4f53\u7cfb\u7684\u306b\u5b66\u3076\u5b9f\u8df5\u5165\u9580"},"content":{"rendered":"\n<h1 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id=\"section-5\">\u6226\u7565\u7b56\u5b9a\u306b\u5f79\u7acb\u3064\u4ee3\u8868\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/h2>\n\n\n\n<p>\u8003\u3048\u308b\u3079\u304d\u8ab2\u984c\u304c\u8907\u96d1\u306b\u306a\u308b\u307b\u3069\u3001\u982d\u306e\u4e2d\u3060\u3051\u3067\u60c5\u5831\u3092\u6574\u7406\u3059\u308b\u306e\u306f\u96e3\u3057\u304f\u306a\u308a\u307e\u3059\u3002\u305d\u3053\u3067\u3001\u5206\u6790\u306e\u8996\u70b9\u3084\u624b\u9806\u3092\u4e00\u5b9a\u306e\u578b\u306b\u5f53\u3066\u306f\u3081\u308b\u3068\u3001\u898b\u843d\u3068\u3057\u3092\u6e1b\u3089\u3057\u3001\u95a2\u4fc2\u8005\u3068\u8a8d\u8b58\u3092\u5171\u6709\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u6226\u7565\u7b56\u5b9a\u3067\u306f\u3001\u76ee\u7684\u306b\u5408\u3046\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u9078\u3076\u3053\u3068\u304c\u6210\u679c\u3092\u5de6\u53f3\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4ee3\u8868\u7684\u306a\u624b\u6cd5\u306b\u306f\u3001\u305d\u308c\u305e\u308c\u5f97\u610f\u306a\u9818\u57df\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>\u624b\u6cd5<\/th><th>\u78ba\u8a8d\u3059\u308b\u5185\u5bb9<\/th><th>\u6d3b\u7528\u3059\u308b\u5834\u9762<\/th><\/tr><tr><td>\u4e09C\u5206\u6790<\/td><td>\u9867\u5ba2\u3001\u7af6\u5408\u3001\u81ea\u793e<\/td><td>\u5e02\u5834\u3067\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u628a\u63e1\u3059\u308b\u3068\u304d<\/td><\/tr><tr><td>\u56dbP\u5206\u6790<\/td><td>\u5546\u54c1\u3001\u4fa1\u683c\u3001\u6d41\u901a\u3001\u8ca9\u4fc3<\/td><td>\u8ca9\u58f2\u65bd\u7b56\u3092\u8a2d\u8a08\u3059\u308b\u3068\u304d<\/td><\/tr><tr><td>SWOT\u5206\u6790<\/td><td>\u5f37\u307f\u3001\u5f31\u307f\u3001\u6a5f\u4f1a\u3001\u8105\u5a01<\/td><td>\u5185\u90e8\u3068\u5916\u90e8\u306e\u72b6\u6cc1\u3092\u6574\u7406\u3059\u308b\u3068\u304d<\/td><\/tr><tr><td>\u4e94\u3064\u306e\u529b\u5206\u6790<\/td><td>\u696d\u754c\u5185\u306e\u7af6\u4e89\u8981\u56e0<\/td><td>\u5e02\u5834\u306e\u53ce\u76ca\u6027\u3092\u898b\u6975\u3081\u308b\u3068\u304d<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u4e09C\u5206\u6790\u306f\u3001\u9867\u5ba2\u306e\u9700\u8981\u3068\u7af6\u5408\u306e\u52d5\u304d\u3092\u8e0f\u307e\u3048\u3066\u3001\u81ea\u793e\u304c\u9078\u3070\u308c\u308b\u7406\u7531\u3092\u8003\u3048\u308b\u969b\u306b\u5411\u3044\u3066\u3044\u307e\u3059\u3002\u56dbP\u5206\u6790\u306f\u3001\u6c7a\u3081\u305f\u9867\u5ba2\u3078\u3069\u306e\u3088\u3046\u306b\u5546\u54c1\u3092\u5c4a\u3051\u308b\u304b\u3092\u5177\u4f53\u5316\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002SWOT\u5206\u6790\u306f\u60c5\u5831\u3092\u5e83\u304f\u6574\u7406\u3067\u304d\u307e\u3059\u304c\u3001\u9805\u76ee\u3092\u4e26\u3079\u308b\u3060\u3051\u3067\u7d42\u308f\u3089\u305b\u305a\u3001\u5f37\u307f\u3068\u6a5f\u4f1a\u3092\u3069\u3046\u7d50\u3073\u4ed8\u3051\u308b\u304b\u307e\u3067\u8003\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p><strong>\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306f\u7b54\u3048\u3092\u81ea\u52d5\u7684\u306b\u51fa\u3059\u9053\u5177\u3067\u306f\u306a\u304f\u3001\u8003\u3048\u308b\u9806\u756a\u3092\u6574\u3048\u308b\u88dc\u52a9\u7dda\u3067\u3059\u3002<\/strong>\u76ee\u7684\u3092\u660e\u78ba\u306b\u3057\u305f\u3046\u3048\u3067\u4e00\u3064\u304b\u4e8c\u3064\u306b\u7d5e\u308a\u3001\u5f97\u3089\u308c\u305f\u4eee\u8aac\u3092\u9867\u5ba2\u306e\u58f0\u3084\u5b9f\u7e3e\u30c7\u30fc\u30bf\u3067\u691c\u8a3c\u3057\u307e\u3059\u3002\u578b\u306b\u5f53\u3066\u306f\u3081\u308b\u3053\u3068\u81ea\u4f53\u3092\u76ee\u7684\u306b\u305b\u305a\u3001\u6700\u7d42\u7684\u306a\u5224\u65ad\u3068\u884c\u52d5\u3078\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"section-5-1\">3C SWOT STP\u3092\u3069\u3046\u4f7f\u3044\u5206\u3051\u308b\u304b<\/h3>\n\n\n\n<p>\u5206\u6790\u3057\u305f\u3044\u5bfe\u8c61\u306b\u3088\u3063\u3066\u3001\u4f7f\u3046\u9053\u5177\u306f\u5909\u308f\u308a\u307e\u3059\u3002\u9867\u5ba2\u3084\u7af6\u5408\u3092\u898b\u305f\u3044\u306e\u304b\u3001\u81ea\u793e\u306e\u5f37\u307f\u3068\u8ab2\u984c\u3092\u6574\u7406\u3057\u305f\u3044\u306e\u304b\u3001\u72d9\u3046\u9867\u5ba2\u5c64\u3092\u6c7a\u3081\u305f\u3044\u306e\u304b\u3092\u5148\u306b\u660e\u78ba\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u76ee\u7684\u306b\u5408\u308f\u306a\u3044\u624b\u6cd5\u3092\u9078\u3076\u3068\u3001\u60c5\u5831\u3092\u96c6\u3081\u3066\u3082\u5177\u4f53\u7684\u306a\u5224\u65ad\u306b\u3064\u306a\u304c\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u4ee3\u8868\u7684\u306a\u4e09\u3064\u306e\u624b\u6cd5\u306f\u3001\u6b21\u306e\u3088\u3046\u306b\u5f79\u5272\u3092\u5206\u3051\u308b\u3068\u7406\u89e3\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>\u624b\u6cd5<\/th><th>\u4e3b\u306a\u8996\u70b9<\/th><th>\u9069\u3057\u305f\u5834\u9762<\/th><\/tr><tr><td>\u4e09\uff23\u5206\u6790<\/td><td>\u9867\u5ba2\u3001\u7af6\u5408\u3001\u81ea\u793e<\/td><td>\u5e02\u5834\u3067\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u78ba\u8a8d\u3059\u308b\u3068\u304d<\/td><\/tr><tr><td>\uff33\uff37\uff2f\uff34\u5206\u6790<\/td><td>\u5f37\u307f\u3001\u5f31\u307f\u3001\u6a5f\u4f1a\u3001\u8105\u5a01<\/td><td>\u8ab2\u984c\u3068\u53ef\u80fd\u6027\u3092\u5e83\u304f\u6574\u7406\u3059\u308b\u3068\u304d<\/td><\/tr><tr><td>\uff33\uff34\uff30\u5206\u6790<\/td><td>\u5e02\u5834\u5206\u3051\u3001\u5bfe\u8c61\u9078\u5b9a\u3001\u4f4d\u7f6e\u3065\u3051<\/td><td>\u72d9\u3046\u9867\u5ba2\u3068\u63d0\u4f9b\u4fa1\u5024\u3092\u6c7a\u3081\u308b\u3068\u304d<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u4e09\uff23\u5206\u6790\u306f\u3001\u9867\u5ba2\u306e\u9700\u8981\u3068\u7af6\u5408\u306e\u52d5\u304d\u3092\u8e0f\u307e\u3048\u3001\u81ea\u793e\u304c\u3069\u3053\u3067\u52dd\u8ca0\u3067\u304d\u308b\u304b\u3092\u8003\u3048\u308b\u51fa\u767a\u70b9\u3067\u3059\u3002\uff33\uff37\uff2f\uff34\u5206\u6790\u306f\u3001\u5185\u90e8\u306e\u5f37\u307f\u3068\u5f31\u307f\u3001\u5916\u90e8\u306e\u6a5f\u4f1a\u3068\u8105\u5a01\u3092\u7d44\u307f\u5408\u308f\u305b\u3001\u53d6\u308a\u7d44\u3080\u3079\u304d\u8ab2\u984c\u3092\u898b\u3064\u3051\u307e\u3059\u3002\uff33\uff34\uff30\u5206\u6790\u3067\u306f\u3001\u5e02\u5834\u3092\u7279\u5fb4\u3054\u3068\u306b\u5206\u3051\u3001\u6700\u3082\u6709\u671b\u306a\u9867\u5ba2\u5c64\u3092\u9078\u3073\u3001\u7af6\u5408\u3068\u7570\u306a\u308b\u7acb\u3061\u4f4d\u7f6e\u3092\u8a2d\u8a08\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3082\u3061\u308d\u3093\u3001\u4e00\u3064\u306e\u624b\u6cd5\u3060\u3051\u3067\u5341\u5206\u3060\u3068\u3044\u3046\u610f\u898b\u3082\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u5b9f\u52d9\u3067\u306f\u4e09\uff23\u5206\u6790\u3067\u73fe\u72b6\u3092\u628a\u63e1\u3057\u3001\uff33\uff37\uff2f\uff34\u5206\u6790\u3067\u8ad6\u70b9\u3092\u6574\u7406\u3057\u305f\u5f8c\u3001\uff33\uff34\uff30\u5206\u6790\u3067\u5bfe\u8c61\u3068\u4fa1\u5024\u3092\u7d5e\u308b\u6d41\u308c\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<strong>\u5206\u6790\u306e\u6570\u3092\u5897\u3084\u3059\u3053\u3068\u3067\u306f\u306a\u304f\u3001\u5224\u65ad\u306e\u9806\u756a\u3092\u6574\u3048\u308b\u3053\u3068\u304c\u6210\u679c\u3092\u751f\u307f\u307e\u3059\u3002<\/strong>\u6700\u5f8c\u306f\u5fc5\u305a\u65bd\u7b56\u3001\u671f\u9650\u3001\u8a55\u4fa1\u6307\u6a19\u3078\u843d\u3068\u3057\u8fbc\u307f\u3001\u73fe\u5834\u3067\u691c\u8a3c\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" 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