{"id":60755,"date":"2026-04-10T06:07:03","date_gmt":"2026-04-09T21:07:03","guid":{"rendered":"https:\/\/kenjins.jp\/magazine\/?p=60755"},"modified":"2026-04-10T06:07:04","modified_gmt":"2026-04-09T21:07:04","slug":"bant%e3%82%b3%e3%83%b3%e3%82%b5%e3%83%ab%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ae%e9%80%b2%e3%82%81%e6%96%b9%e3%81%a8%e5%ae%9f%e8%b7%b5%e6%b3%95","status":"publish","type":"post","link":"https:\/\/kenjins.jp\/magazine\/expert-interview\/60755\/","title":{"rendered":"BANT\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u306e\u9032\u3081\u65b9\u3068\u5b9f\u8df5\u6cd5"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">BANT \u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u3067\u55b6\u696d\u8ab2\u984c\u3092\u53ef\u8996\u5316\u3059\u308b\u65b9\u6cd5<\/h1>\n\n\n\n<p>\u55b6\u696d\u6d3b\u52d5\u306e\u73fe\u72b6\u3092\u6574\u7406\u3057\u3001\u6539\u5584\u70b9\u3092\u660e\u78ba\u306b\u3059\u308b\u306b\u306f\u4f53\u7cfb\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u6709\u52b9\u3067\u3059\u3002BANT\u306fBudget\uff08\u4e88\u7b97\uff09\u3001Authority\uff08\u6c7a\u88c1\u8005\uff09\u3001Need\uff08\u8ab2\u984c\u30fb\u30cb\u30fc\u30ba\uff09\u3001Timing\uff08\u5c0e\u5165\u6642\u671f\uff09\u306e4\u8981\u7d20\u3067\u5546\u8ac7\u306e\u6210\u719f\u5ea6\u3092\u8a55\u4fa1\u3059\u308b\u624b\u6cd5\u3067\u3001\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u53ef\u8996\u5316\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u306e\u8996\u70b9\u3092\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3067\u3001\u5358\u306a\u308b\u8a55\u4fa1\u306b\u3068\u3069\u307e\u3089\u305a\u3001\u539f\u56e0\u5206\u6790\u3068\u6539\u5584\u7b56\u306e\u8a2d\u8a08\u307e\u3067\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5b9f\u52d9\u3067\u306f\u3001\u5404\u5546\u8ac7\u3092BANT\u306e\u89b3\u70b9\u3067\u30b9\u30b3\u30a2\u5316\u3057\u3001\u5f31\u70b9\u304c\u898b\u3048\u308b\u5316\u3055\u308c\u305f\u3089\u512a\u5148\u5ea6\u3092\u4ed8\u3051\u3066\u5bfe\u5fdc\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u6c7a\u88c1\u8005\u304c\u4e0d\u660e\u78ba\u306a\u6848\u4ef6\u306b\u306f\u95a2\u4fc2\u8005\u30de\u30c3\u30d7\u306e\u4f5c\u6210\u3067\u5bfe\u5fdc\u3059\u308b\u306a\u3069\u3001<strong>\u5177\u4f53\u7684\u306a\u65bd\u7b56\u3092\u540c\u6642\u306b\u8a2d\u8a08\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059<\/strong>\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u55b6\u696d\u8ab2\u984c\u3092\u7d44\u7e54\u7684\u306b\u89e3\u6d88\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u76ee\u6b21<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#section-1\">BANT \u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u4f55\u304b\u3092\u57fa\u790e\u304b\u3089\u7406\u89e3\u3059\u308b<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-1-1\">BANT\u306e4\u8981\u7d20 Budget Authority Needs Timeframe<\/a><\/li>\n\n\n\n<li><a href=\"#section-1-2\">\u55b6\u696d\u73fe\u5834\u3067BANT\u304c\u518d\u6ce8\u76ee\u3055\u308c\u308b\u7406\u7531<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"#section-2\">BANT \u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u3067\u78ba\u8a8d\u3059\u3079\u304d4\u9805\u76ee<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-2-1\">\u4e88\u7b97\u3092\u898b\u6975\u3081\u308b\u30d2\u30a2\u30ea\u30f3\u30b0\u8a2d\u8a08<\/a><\/li>\n\n\n\n<li><a href=\"#section-2-2\">\u6c7a\u88c1\u6a29\u8005\u3068\u95a2\u4fc2\u8005\u3092\u6574\u7406\u3059\u308b\u65b9\u6cd5<\/a><\/li>\n\n\n\n<li><a href=\"#section-2-3\">\u9867\u5ba2\u30cb\u30fc\u30ba\u3092\u8a00\u8a9e\u5316\u3059\u308b\u8cea\u554f\u4f8b<\/a><\/li>\n\n\n\n<li><a href=\"#section-2-4\">\u5c0e\u5165\u6642\u671f\u3092\u5177\u4f53\u5316\u3057\u3066\u512a\u5148\u9806\u4f4d\u3092\u6c7a\u3081\u308b<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"#section-3\">BANT \u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u306e\u9032\u3081\u65b9\u3068\u5b9f\u65bd\u624b\u9806<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-3-1\">\u73fe\u72b6\u5206\u6790\u304b\u3089\u55b6\u696d\u6226\u7565\u3078\u843d\u3068\u3057\u8fbc\u3080\u6d41\u308c<\/a><\/li>\n\n\n\n<li><a href=\"#section-3-2\">\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u8a55\u4fa1\u57fa\u6e96\u3092\u7d71\u4e00\u3059\u308b\u65b9\u6cd5<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"#section-4\">BANT \u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u306e\u6d3b\u7528\u5834\u9762\u3068\u6210\u529f\u306e\u30b3\u30c4<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-4-1\">\u65b0\u898f\u55b6\u696d \u65e2\u5b58\u9867\u5ba2\u63d0\u6848 \u30aa\u30f3\u30e9\u30a4\u30f3\u5546\u8ac7\u3067\u306e\u4f7f\u3044\u5206\u3051<\/a><\/li>\n\n\n\n<li><a href=\"#section-4-2\">BANT\u304c\u63c3\u308f\u306a\u3044\u3068\u304d\u306e\u5bfe\u5fdc\u7b56<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"#section-5\">BANT \u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u306e\u6ce8\u610f\u70b9<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-5-1\">BANT\u3060\u3051\u3067\u9867\u5ba2\u3092\u5224\u65ad\u3057\u306a\u3044\u305f\u3081\u306e\u8996\u70b9<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"#section-6\">BANT \u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u306e\u307e\u3068\u3081<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-6-1\">\u307e\u3068\u3081<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"section-1\">BANT \u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u4f55\u304b\u3092\u57fa\u790e\u304b\u3089\u7406\u89e3\u3059\u308b<\/h2>\n\n\n\n<p>\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306b\u306f\u3001\u8a55\u4fa1\u57fa\u6e96\u3092\u7d71\u4e00\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002BANT\u306f\u305d\u306e\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3001Budget\uff08\u4e88\u7b97\uff09\u3001Authority\uff08\u6c7a\u88c1\u8005\uff09\u3001Need\uff08\u8ab2\u984c\u30fb\u30cb\u30fc\u30ba\uff09\u3001Timing\uff08\u5c0e\u5165\u6642\u671f\uff09\u306e4\u3064\u3092\u57fa\u306b\u5546\u8ac7\u306e\u512a\u5148\u5ea6\u3084\u6210\u7d04\u53ef\u80fd\u6027\u3092\u5224\u65ad\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u5c5e\u4eba\u7684\u306a\u5224\u65ad\u3092\u6e1b\u3089\u3057\u3001\u7d44\u7e54\u7684\u306b\u6848\u4ef6\u3092\u7ba1\u7406\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5c0e\u5165\u306b\u3042\u305f\u3063\u3066\u306f\u5404\u8981\u7d20\u306e\u5b9a\u7fa9\u3092\u793e\u5185\u3067\u5408\u610f\u3057\u3001\u8a55\u4fa1\u57fa\u6e96\u3092\u6570\u5024\u5316\u3059\u308b\u3053\u3068\u304c\u809d\u8981\u3067\u3059\u3002\u7279\u306b\u6c7a\u88c1\u8005\u306e\u78ba\u8a8d\u3084\u4e88\u7b97\u306e\u78ba\u5ea6\u3092\u9ad8\u3081\u308b\u65bd\u7b56\u3092\u512a\u5148\u3057\u3001<strong>\u53ef\u8996\u5316\u3055\u308c\u305f\u6307\u6a19\u306b\u57fa\u3065\u3044\u3066\u55b6\u696d\u6226\u7565\u3092\u6539\u5584\u3059\u308b<\/strong>\u3053\u3068\u304c\u6210\u679c\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"section-1-1\">BANT\u306e4\u8981\u7d20 Budget Authority Needs Timeframe<\/h3>\n\n\n\n<p>\u5546\u8ac7\u306e\u512a\u5148\u9806\u4f4d\u3092\u660e\u78ba\u306b\u3059\u308b\u306b\u306f\u3001\u8a55\u4fa1\u8ef8\u3092\u5177\u4f53\u5316\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002BANT\u306fBudget\uff08\u4e88\u7b97\uff09\u3001Authority\uff08\u6c7a\u88c1\u8005\uff09\u3001Needs\uff08\u8ab2\u984c\u30fb\u30cb\u30fc\u30ba\uff09\u3001Timeframe\uff08\u5c0e\u5165\u6642\u671f\uff09\u306e4\u8981\u7d20\u3067\u69cb\u6210\u3055\u308c\u3001\u305d\u308c\u305e\u308c\u3092\u5b9a\u7fa9\u3057\u3066\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u3067\u6848\u4ef6\u306e\u6210\u719f\u5ea6\u3092\u5ba2\u89b3\u7684\u306b\u8a55\u4fa1\u3067\u304d\u307e\u3059\u3002\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u306e\u89b3\u70b9\u304b\u3089\u306f\u3001\u3053\u308c\u3089\u3092\u5358\u306b\u30c1\u30a7\u30c3\u30af\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u3069\u306e\u8981\u7d20\u304c\u9045\u5ef6\u3084\u963b\u5bb3\u8981\u56e0\u306b\u306a\u3063\u3066\u3044\u308b\u304b\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u4e88\u7b97\u306f\u7bc4\u56f2\u3068\u78ba\u5ea6\u3092\u5206\u3051\u3066\u8a55\u4fa1\u3057\u3001\u6c7a\u88c1\u8005\u306f\u610f\u601d\u6c7a\u5b9a\u30d5\u30ed\u30fc\u3068\u95a2\u4fc2\u8005\u306e\u5f71\u97ff\u529b\u3092\u53ef\u8996\u5316\u3057\u307e\u3059\u3002\u30cb\u30fc\u30ba\u306f\u771f\u306e\u8ab2\u984c\u304b\u8868\u9762\u7684\u8981\u6c42\u304b\u3092\u6398\u308a\u4e0b\u3052\u3001\u5c0e\u5165\u6642\u671f\u306f\u77ed\u671f\u30fb\u4e2d\u671f\u30fb\u9577\u671f\u3067\u533a\u5206\u3057\u3066\u5bfe\u5fdc\u7b56\u3092\u7acb\u3066\u307e\u3059\u3002<strong>\u5404\u8981\u7d20\u3092\u30b9\u30b3\u30a2\u5316\u3057\u3066\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u55b6\u696d\u6d3b\u52d5\u306e\u52b9\u7387\u3068\u518d\u73fe\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059<\/strong>\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"section-1-2\">\u55b6\u696d\u73fe\u5834\u3067BANT\u304c\u518d\u6ce8\u76ee\u3055\u308c\u308b\u7406\u7531<\/h3>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u5316\u3068\u9867\u5ba2\u63a5\u70b9\u306e\u591a\u69d8\u5316\u306b\u3088\u308a\u3001\u55b6\u696d\u6d3b\u52d5\u306f\u4ee5\u524d\u306b\u3082\u5897\u3057\u3066\u8907\u96d1\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u5546\u8ac7\u3092\u8fc5\u901f\u306b\u8a55\u4fa1\u3057\u512a\u5148\u9806\u4f4d\u3092\u4ed8\u3051\u308b\u30b7\u30f3\u30d7\u30eb\u306a\u67a0\u7d44\u307f\u304c\u6c42\u3081\u3089\u308c\u3066\u304a\u308a\u3001BANT\u304c\u518d\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u30ea\u30fc\u30c9\u306e\u91cf\u304c\u5897\u3048\u305f\u74b0\u5883\u3067\u306f\u3001\u5c5e\u4eba\u7684\u306a\u5224\u65ad\u3092\u6392\u3057\u3066\u7d44\u7e54\u7684\u306b\u6848\u4ef6\u3092\u9078\u5225\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u8996\u70b9\u3067\u306e\u55b6\u696d\u652f\u63f4\u304c\u9032\u3080\u4e2d\u3001BANT\u3092\u7528\u3044\u3066\u8ab2\u984c\u3084\u5c0e\u5165\u6642\u671f\u3001\u6c7a\u88c1\u6a29\u9650\u3001\u4e88\u7b97\u306e\u898b\u6975\u3081\u3092\u884c\u3046\u3068\u3001\u63d0\u6848\u306e\u7cbe\u5ea6\u304c\u9ad8\u307e\u308aROI\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<strong>\u77ed\u6642\u9593\u3067\u6848\u4ef6\u306e\u6210\u7d04\u53ef\u80fd\u6027\u3092\u5224\u65ad\u3067\u304d\u308b\u70b9\u304c\u6700\u5927\u306e\u5f37\u307f\u3067\u3059<\/strong>\u3002\u3055\u3089\u306b\u30b9\u30b3\u30a2\u5316\u3057\u3066CRM\u306b\u7d44\u307f\u8fbc\u3081\u3070\u3001\u7d99\u7d9a\u7684\u306a\u6539\u5584\u3068\u30ca\u30ec\u30c3\u30b8\u5171\u6709\u304c\u9032\u307f\u3001\u7d44\u7e54\u5168\u4f53\u306e\u55b6\u696d\u529b\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"section-2\">BANT 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class=\"wp-block-heading\" id=\"section-3\">BANT 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class=\"wp-block-heading\" id=\"section-4-2\">BANT\u304c\u63c3\u308f\u306a\u3044\u3068\u304d\u306e\u5bfe\u5fdc\u7b56<\/h3>\n\n\n\n<p>\u5546\u8ac7\u3067BANT\u306e\u8981\u7d20\u304c\u305d\u308d\u308f\u306a\u3044\u306e\u306f\u3088\u304f\u3042\u308b\u8ab2\u984c\u3067\u3059\u3002\u307e\u305a\u91cd\u8981\u306a\u306e\u306f\u3001\u6b20\u3051\u3066\u3044\u308b\u8981\u7d20\u3092\u653e\u7f6e\u305b\u305a\u306b\u6bb5\u968e\u7684\u306b\u57cb\u3081\u308b\u8a2d\u8a08\u3092\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u4f8b\u3048\u3070\u4e88\u7b97\u304c\u4e0d\u660e\u78ba\u306a\u3089\u3070\u6bb5\u968e\u7684\u306a\u4fa1\u683c\u5e2f\u63d0\u793a\u3084ROI\u8a66\u7b97\u3092\u63d0\u793a\u3057\u3066\u4e88\u7b97\u89b3\u3092\u5f15\u304d\u51fa\u3057\u3001\u6c7a\u88c1\u8005\u304c\u4e0d\u5728\u306e\u5834\u5408\u306f\u95a2\u4fc2\u8005\u30d2\u30a2\u30ea\u30f3\u30b0\u3067\u5f71\u97ff\u8005\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6b21\u306b\u3001\u4eca\u3059\u3050\u5bfe\u5fdc\u304c\u96e3\u3057\u3044\u8981\u7d20\u306f\u30d5\u30a9\u30ed\u30fc\u8a08\u753b\u306b\u843d\u3068\u3057\u8fbc\u307f\u307e\u3059\u3002\u512a\u5148\u5ea6\u306e\u9ad8\u3044\u8981\u7d20\u304b\u3089\u4eee\u8aac\u691c\u8a3c\u3092\u884c\u3044\u3001\u5c0f\u3055\u306a\u5408\u610f\u3092\u7a4d\u307f\u4e0a\u3052\u308b\u3053\u3068\u3067\u9032\u6357\u3092\u4f5c\u308a\u307e\u3059\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u5546\u8ac7\u3084\u30e1\u30fc\u30eb\u3067\u306e\u60c5\u5831\u53ce\u96c6\u3092\u6d3b\u7528\u3057\u3001\u8a18\u9332\u3092CRM\u306b\u6b8b\u3057\u3066\u30ca\u30ec\u30c3\u30b8\u5316\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u8996\u70b9\u3067\u306f\u3001\u6b20\u843d\u8981\u7d20\u306e\u80cc\u666f\u306b\u3042\u308b\u7d44\u7e54\u8ab2\u984c\u3084\u30d7\u30ed\u30bb\u30b9\u306e\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u3092\u63a2\u308b\u3053\u3068\u304c\u6210\u529f\u306e\u9375\u3067\u3059\u3002<strong>\u5358\u306a\u308b\u7a74\u57cb\u3081\u306b\u7d42\u308f\u3089\u305b\u305a\u3001\u539f\u56e0\u5206\u6790\u3068\u6539\u5584\u63d0\u6848\u306b\u3064\u306a\u3052\u308b\u904b\u7528<\/strong>\u3092\u5fc3\u304c\u3051\u308b\u3053\u3068\u3067\u3001\u6700\u7d42\u7684\u306a\u6210\u7d04\u7387\u3092\u9ad8\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h2 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