{"id":46476,"date":"2024-08-07T08:40:50","date_gmt":"2024-08-06T23:40:50","guid":{"rendered":"https:\/\/kenjins.jp\/magazine\/?p=46476"},"modified":"2024-08-07T08:40:51","modified_gmt":"2024-08-06T23:40:51","slug":"%e4%ba%8b%e6%a5%ad%e8%a8%88%e7%94%bb%e3%81%a7%e4%bd%bf%e3%81%88%e3%82%8bswot%e5%88%86%e6%9e%90%e3%81%ae%e6%96%b9%e6%b3%95%e3%81%a8%e4%ba%8b%e4%be%8b","status":"publish","type":"post","link":"https:\/\/kenjins.jp\/magazine\/company-interview\/46476\/","title":{"rendered":"\u4e8b\u696d\u8a08\u753b\u3067\u4f7f\u3048\u308bSWOT\u5206\u6790\u306e\u65b9\u6cd5\u3068\u4e8b\u4f8b"},"content":{"rendered":"\n

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SWOT\u5206\u6790\u3068\u306f\u4f55\u304b<\/h2>\n\n\n\n

SWOT\u5206\u6790\u3068\u306f\u3001\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u624b\u6cd5\u3067\u3059\u3002SWOT\u306f\u3001Strength\uff08\u5f37\u307f\uff09\u3001Weakness\uff08\u5f31\u307f\uff09\u3001Opportunity\uff08\u6a5f\u4f1a\uff09\u3001Threat\uff08\u8105\u5a01\uff09\u3068\u3044\u3046\u56db\u3064\u306e\u8981\u7d20\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u305f\u3082\u306e\u3067\u3059\u3002

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SWOT\u5206\u6790\u306e\u57fa\u672c\u6982\u5ff5<\/h3>\n\n\n\n

SWOT\u5206\u6790\u306e\u57fa\u672c\u6982\u5ff5\u306f\u3001\u81ea\u793e\u306e\u5185\u5916\u306e\u8981\u56e0\u3092\u6574\u7406\u3057\u3001\u7406\u89e3\u3059\u308b\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002\u307e\u305a\u3001\u5f37\u307f\u306f\u81ea\u793e\u304c\u4ed6\u793e\u306b\u6bd4\u3079\u3066\u512a\u308c\u3066\u3044\u308b\u70b9\u3092\u793a\u3057\u3001\u7af6\u4e89\u529b\u306e\u6e90\u6cc9\u3068\u306a\u308a\u307e\u3059\u3002

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\u8105\u5a01\u306e\u5206\u6790\u65b9\u6cd5<\/h3>\n\n\n\n

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SWOT\u5206\u6790\u306e\u5b9f\u8df5<\/h2>\n\n\n\n

SWOT\u5206\u6790\u306e\u5b9f\u8df5\u306f\u3001\u307e\u305a\u81ea\u793e\u306e\u5f37\u307f\uff08Strength\uff09\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304b\u3089\u59cb\u307e\u308a\u307e\u3059\u3002\u7af6\u5408\u4ed6\u793e\u306b\u5bfe\u3057\u3066\u512a\u308c\u305f\u70b9\u3084\u72ec\u81ea\u6027\u3092\u6d17\u3044\u51fa\u3059\u3053\u3068\u3067\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u7af6\u4e89\u529b\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002

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\u5177\u4f53\u4f8b1\uff1a\u65b0\u898f\u4e8b\u696d\u306e\u7acb\u3061\u4e0a\u3052<\/h3>\n\n\n\n

\u5177\u4f53\u4f8b\u3068\u3057\u3066\u3001\u65b0\u898f\u4e8b\u696d\u306e\u7acb\u3061\u4e0a\u3052\u3092\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

\u307e\u305a\u3001SWOT\u5206\u6790\u3092\u7528\u3044\u3066\u81ea\u793e\u306e\u5f37\u307f\u3092\u660e\u78ba\u306b\u3059\u308b\u3068\u3001\u305f\u3068\u3048\u3070\u7279\u5b9a\u306e\u6280\u8853\u306b\u304a\u3051\u308b\u5c02\u9580\u6027\u3084\u3001\u9867\u5ba2\u3068\u306e\u5f37\u3044\u4fe1\u983c\u95a2\u4fc2\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u5e02\u5834\u3067\u306e\u5dee\u5225\u5316\u304c\u56f3\u308c\u307e\u3059\u3002

\u6b21\u306b\u3001\u5916\u90e8\u74b0\u5883\u3092\u5206\u6790\u3057\u6a5f\u4f1a\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u6d88\u8cbb\u8005\u30cb\u30fc\u30ba\u306e\u5909\u5316\u3084\u65b0\u305f\u306a\u5e02\u5834\u306e\u958b\u62d3\u3092\u72d9\u3046\u3053\u3068\u3067\u3001\u30d3\u30b8\u30cd\u30b9\u30c1\u30e3\u30f3\u30b9\u304c\u5e83\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u6700\u5f8c\u306b\u3001\u8105\u5a01\u306b\u5bfe\u3059\u308b\u5bfe\u7b56\u3092\u8003\u3048\u3001\u67d4\u8edf\u306b\u6226\u7565\u3092\u4fee\u6b63\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u6210\u529f\u3078\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u5177\u4f53\u4f8b2\uff1a\u65e2\u5b58\u4e8b\u696d\u306e\u6539\u5584<\/h3>\n\n\n\n

\u5177\u4f53\u4f8b\u3068\u3057\u3066\u3001\u3042\u308b\u4e2d\u5c0f\u4f01\u696d\u304c\u65e2\u5b58\u4e8b\u696d\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306bSWOT\u5206\u6790\u3092\u5b9f\u65bd\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u3053\u306e\u4f01\u696d\u306f\u3001\u81ea\u793e\u306e\u4e3b\u529b\u5546\u54c1\u306b\u5bfe\u3059\u308b\u9867\u5ba2\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u96c6\u3081\u308b\u3053\u3068\u3067\u3001\u5f37\u307f\u3068\u3057\u3066\u300c\u54c1\u8cea\u306e\u9ad8\u3055\u300d\u3092\u78ba\u8a8d\u3057\u307e\u3057\u305f\u3002\u4e00\u65b9\u3067\u3001\u7af6\u5408\u4ed6\u793e\u306b\u6bd4\u3079\u3066\u300c\u4fa1\u683c\u304c\u9ad8\u3044\u300d\u3068\u3044\u3046\u5f31\u307f\u3082\u898b\u3048\u3066\u304d\u307e\u3057\u305f\u3002

\u6b21\u306b\u3001\u5916\u90e8\u74b0\u5883\u3092\u5206\u6790\u3057\u305f\u7d50\u679c\u3001\u65b0\u305f\u306a\u5e02\u5834\u30cb\u30fc\u30ba\u3068\u3057\u3066\u300c\u30a8\u30b3\u5546\u54c1\u300d\u306e\u9700\u8981\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b\u3053\u3068\u306b\u6c17\u3065\u304d\u3001\u3053\u308c\u3092\u6a5f\u4f1a\u3068\u3057\u3066\u6349\u3048\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u8105\u5a01\u3068\u3057\u3066\u306f\u3001\u7af6\u4e89\u304c\u6fc0\u5316\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u6319\u3052\u3089\u308c\u307e\u3057\u305f\u3002\u3053\u308c\u3089\u306e\u60c5\u5831\u3092\u5143\u306b\u3001\u5546\u54c1\u306b\u5bfe\u3059\u308b\u65b0\u3057\u3044\u4fa1\u683c\u6226\u7565\u3084\u30a8\u30b3\u5546\u54c1\u306e\u958b\u767a\u3092\u9032\u3081\u3001\u65e2\u5b58\u4e8b\u696d\u306e\u3055\u3089\u306a\u308b\u6210\u9577\u3092\u72d9\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

SWOT\u5206\u6790\u3092\u6d3b\u7528\u3057\u305f\u4e8b\u696d\u8a08\u753b\u66f8\u306e\u4f5c\u6210\u65b9\u6cd5<\/h2>\n\n\n\n

SWOT\u5206\u6790\u3092\u6d3b\u7528\u3057\u305f\u4e8b\u696d\u8a08\u753b\u66f8\u306e\u4f5c\u6210\u65b9\u6cd5\u306f\u3001\u307e\u305a\u81ea\u793e\u306e\u5f37\u307f\u3068\u5f31\u307f\u3092\u660e\u78ba\u306b\u8a18\u8f09\u3059\u308b\u3053\u3068\u304b\u3089\u59cb\u307e\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u628a\u63e1\u3057\u3001\u3069\u306e\u3088\u3046\u306b\u6d3b\u304b\u3059\u304b\u3092\u8003\u3048\u308b\u57fa\u76e4\u304c\u3067\u304d\u307e\u3059\u3002

\u6b21\u306b\u3001\u5916\u90e8\u74b0\u5883\u3092\u5206\u6790\u3057\u3001\u6a5f\u4f1a\u3068\u8105\u5a01\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002\u5e02\u5834\u306e\u30c8\u30ec\u30f3\u30c9\u3084\u7af6\u5408\u72b6\u6cc1\u3092\u78ba\u8a8d\u3057\u3001\u3069\u306e\u3088\u3046\u306a\u30c1\u30e3\u30f3\u30b9\u304c\u3042\u308b\u306e\u304b\u3001\u307e\u305f\u6ce8\u610f\u3059\u3079\u304d\u30ea\u30b9\u30af\u3092\u6d17\u3044\u51fa\u3057\u307e\u3057\u3087\u3046\u3002

\u6700\u5f8c\u306b\u3001\u3053\u308c\u3089\u306e\u8981\u7d20\u3092\u7d71\u5408\u3057\u3001\u660e\u78ba\u306a\u6226\u7565\u306b\u843d\u3068\u3057\u8fbc\u307f\u307e\u3059\u3002SWOT\u5206\u6790\u306e\u7d50\u679c\u306b\u57fa\u3065\u3044\u305f\u4e8b\u696d\u8a08\u753b\u306f\u3001\u5b9f\u884c\u53ef\u80fd\u304b\u3064\u5b9f\u52b9\u6027\u306e\u3042\u308b\u3082\u306e\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

\u30b9\u30c6\u30c3\u30d71\uff1a\u30c7\u30fc\u30bf\u53ce\u96c6<\/h3>\n\n\n\n

\u30b9\u30c6\u30c3\u30d71\u3067\u306f\u3001SWOT\u5206\u6790\u306b\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u53ce\u96c6\u3092\u884c\u3044\u307e\u3059\u3002\u307e\u305a\u306f\u3001\u81ea\u793e\u306e\u5185\u90e8\u74b0\u5883\u3092\u5206\u6790\u3059\u308b\u305f\u3081\u306b\u3001\u793e\u54e1\u3084\u9867\u5ba2\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u96c6\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002

\u6b21\u306b\u3001\u5e02\u5834\u306e\u52d5\u5411\u3084\u7af6\u5408\u4ed6\u793e\u306b\u3064\u3044\u3066\u306e\u60c5\u5831\u3082\u53ce\u96c6\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u696d\u754c\u306e\u30ec\u30dd\u30fc\u30c8\u3084\u30cb\u30e5\u30fc\u30b9\u3092\u53c2\u7167\u3059\u308b\u3053\u3068\u3067\u3001\u5916\u90e8\u74b0\u5883\u3092\u3057\u3063\u304b\u308a\u3068\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u3053\u306e\u6bb5\u968e\u3067\u306e\u30c7\u30fc\u30bf\u53ce\u96c6\u304c\u3001\u5f8c\u306e\u5206\u6790\u306e\u7cbe\u5ea6\u306b\u5927\u304d\u304f\u5f71\u97ff\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u30b9\u30c6\u30c3\u30d72\uff1aSWOT\u30de\u30c8\u30ea\u30c3\u30af\u30b9\u306e\u4f5c\u6210<\/h3>\n\n\n\n

\u30b9\u30c6\u30c3\u30d72\u3067\u306f\u3001SWOT\u30de\u30c8\u30ea\u30c3\u30af\u30b9\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002\u3053\u306e\u30de\u30c8\u30ea\u30c3\u30af\u30b9\u306f\u3001\u7e26\u8ef8\u306b\u5185\u90e8\u8981\u56e0\uff08\u5f37\u307f\u3068\u5f31\u307f\uff09\u3001\u6a2a\u8ef8\u306b\u5916\u90e8\u8981\u56e0\uff08\u6a5f\u4f1a\u3068\u8105\u5a01\uff09\u3092\u914d\u7f6e\u3057\u305f\u56db\u3064\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u304b\u3089\u6210\u308a\u307e\u3059\u3002

\u307e\u305a\u3001\u81ea\u793e\u306e\u5f37\u307f\u3084\u5f31\u307f\u3092\u6d17\u3044\u51fa\u3057\u3001\u6b21\u306b\u5e02\u5834\u306e\u6a5f\u4f1a\u3068\u8105\u5a01\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u305d\u306e\u5f8c\u3001\u3053\u308c\u3089\u306e\u8981\u7d20\u3092\u30de\u30c8\u30ea\u30c3\u30af\u30b9\u306b\u6574\u7406\u3057\u3001\u76f8\u4e92\u306e\u95a2\u4fc2\u6027\u3092\u8003\u616e\u3057\u307e\u3059\u3002\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u901a\u3058\u3066\u3001\u5177\u4f53\u7684\u306a\u6226\u7565\u3092\u5c0e\u304d\u51fa\u3059\u305f\u3081\u306e\u8996\u899a\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

\u30b9\u30c6\u30c3\u30d73\uff1a\u6226\u7565\u306e\u7acb\u6848<\/h3>\n\n\n\n

\u30b9\u30c6\u30c3\u30d73\u3067\u306f\u3001SWOT\u5206\u6790\u306b\u57fa\u3065\u3044\u3066\u5177\u4f53\u7684\u306a\u6226\u7565\u3092\u7acb\u6848\u3057\u307e\u3059\u3002\u307e\u305a\u3001\u81ea\u793e\u306e\u5f37\u307f\u3092\u6d3b\u304b\u3059\u305f\u3081\u306e\u65bd\u7b56\u3092\u8003\u3048\u3001\u305d\u306e\u6d3b\u7528\u65b9\u6cd5\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002\u6b21\u306b\u3001\u5f31\u307f\u3092\u88dc\u3046\u624b\u6bb5\u3092\u691c\u8a0e\u3057\u3001\u30ea\u30b9\u30af\u30d8\u30c3\u30b8\u306b\u52aa\u3081\u307e\u3057\u3087\u3046\u3002

\u3055\u3089\u306b\u3001\u6a5f\u4f1a\u306b\u5bfe\u3057\u3066\u3069\u306e\u3088\u3046\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u304b\u3092\u8a08\u753b\u3057\u3001\u65b0\u305f\u306a\u5e02\u5834\u3084\u9867\u5ba2\u3092\u958b\u62d3\u3059\u308b\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

\u307e\u305f\u3001\u8105\u5a01\u306b\u3064\u3044\u3066\u306f\u3001\u4e8b\u524d\u306b\u5bfe\u7b56\u3092\u8b1b\u3058\u308b\u65b9\u6cd5\u3092\u8003\u3048\u3001\u5b9f\u884c\u306b\u79fb\u3059\u3053\u3068\u3067\u3001\u4e8b\u696d\u306e\u5b89\u5b9a\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u30b9\u30c6\u30c3\u30d74\uff1a\u8a08\u753b\u66f8\u306e\u307e\u3068\u3081\u65b9<\/h3>\n\n\n\n

\u8a08\u753b\u66f8\u306e\u307e\u3068\u3081\u65b9\u306f\u3001SWOT\u5206\u6790\u306e\u7d50\u679c\u3092\u52b9\u679c\u7684\u306b\u4f1d\u3048\u308b\u305f\u3081\u306b\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u307e\u305a\u3001\u5206\u6790\u3067\u5f97\u3089\u308c\u305f\u60c5\u5831\u3092\u57fa\u306b\u3001\u5f37\u307f\u3092\u6d3b\u304b\u3057\u3001\u5f31\u307f\u3092\u514b\u670d\u3059\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002

\u6b21\u306b\u3001\u5916\u90e8\u74b0\u5883\u306e\u6a5f\u4f1a\u3092\u8ffd\u6c42\u3057\u3001\u8105\u5a01\u306b\u5bfe\u3057\u3066\u3069\u306e\u3088\u3046\u306b\u5bfe\u7b56\u3092\u8b1b\u3058\u308b\u304b\u3092\u8a18\u8f09\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u3053\u308c\u306b\u3088\u308a\u3001\u5168\u4f53\u7684\u306a\u4e8b\u696d\u6226\u7565\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002\u6700\u5f8c\u306b\u3001\u8981\u70b9\u3092\u7c21\u6f54\u306b\u307e\u3068\u3081\u3001\u8996\u899a\u7684\u306b\u5206\u304b\u308a\u3084\u3059\u304f\u5f62\u6210\u3059\u308b\u3053\u3068\u3067\u3001\u8aad\u307f\u624b\u306b\u7406\u89e3\u3057\u3084\u3059\u3044\u8a08\u753b\u66f8\u304c\u5b8c\u6210\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u4e8b\u696d\u8a08\u753b\u3068SWOT\u5206\u6790\u306e\u95a2\u9023\u6027<\/h2>\n\n\n\n

\u4e8b\u696d\u8a08\u753b\u3068SWOT\u5206\u6790\u306f\u3001\u76f8\u4e92\u306b\u5bc6\u63a5\u306a\u95a2\u9023\u6027\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u4e8b\u696d\u8a08\u753b\u306f\u4f01\u696d\u306e\u65b9\u5411\u6027\u3084\u6226\u7565\u3092\u793a\u3059\u3082\u306e\u3067\u3042\u308a\u3001SWOT\u5206\u6790\u306f\u305d\u306e\u57fa\u76e4\u3092\u7bc9\u304f\u305f\u3081\u306e\u91cd\u8981\u306a\u624b\u6cd5\u3067\u3059\u3002

SWOT\u5206\u6790\u3092\u901a\u3058\u3066\u3001\u81ea\u793e\u306e\u5f37\u307f\u3084\u5f31\u307f\u3092\u6d17\u3044\u51fa\u3057\u3001\u5e02\u5834\u306e\u6a5f\u4f1a\u3068\u8105\u5a01\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u5177\u4f53\u7684\u306a\u884c\u52d5\u8a08\u753b\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

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\u4e8b\u696d\u8a08\u753b\u306b\u304a\u3051\u308bSWOT\u5206\u6790\u306e\u5f79\u5272<\/h3>\n\n\n\n

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\u307e\u3068\u3081<\/h2>\n\n\n\n

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