{"id":46292,"date":"2024-07-30T22:31:37","date_gmt":"2024-07-30T22:31:37","guid":{"rendered":"https:\/\/kenjins.jp\/magazine\/?p=46292"},"modified":"2024-07-30T22:31:38","modified_gmt":"2024-07-30T22:31:38","slug":"btob%e3%81%ae%e3%82%b3%e3%83%b3%e3%83%90%e3%83%bc%e3%82%b8%e3%83%a7%e3%83%b3%e3%81%a8%e3%81%af%ef%bc%9f%e8%b2%bb%e7%94%a8%e5%af%be%e5%8a%b9%e6%9e%9c%e3%82%92%e9%ab%98%e3%82%81%e3%82%8b%e3%82%b3","status":"publish","type":"post","link":"https:\/\/kenjins.jp\/magazine\/company-interview\/46292\/","title":{"rendered":"BtoB\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u306f\uff1f\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u9ad8\u3081\u308b\u30b3\u30c4"},"content":{"rendered":"\n

BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u5287\u7684\u306b\u5411\u4e0a\u3055\u305b\u308b\u65b9\u6cd5<\/h1>\n\n\n\n

BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u5287\u7684\u306b\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3057\u3001\u305d\u308c\u306b\u5408\u3063\u305f\u4fa1\u5024\u63d0\u4f9b\u3092\u884c\u3046\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n

BtoB\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u3001\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u304c\u8907\u96d1\u306a\u305f\u3081\u3001\u9867\u5ba2\u304c\u60c5\u5831\u3092\u53ce\u96c6\u3057\u3001\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u307e\u3067\u306b\u6642\u9593\u304c\u304b\u304b\u308b\u3053\u3068\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n

\u305d\u306e\u305f\u3081\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306b\u5408\u308f\u305b\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5c55\u958b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002

\u307e\u305a\u306f\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u8ab2\u984c\u3092\u7684\u78ba\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u5b9a\u671f\u7684\u306a\u9867\u5ba2\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3084\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u306a\u3069\u3092\u5b9f\u65bd\u3057\u3001\u9867\u5ba2\u304c\u62b1\u3048\u308b\u8ab2\u984c\u3084\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304cBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n

\u9867\u5ba2\u306e\u58f0\u306b\u8033\u3092\u50be\u3051\u3001\u305d\u308c\u306b\u57fa\u3065\u3044\u305f\u4fa1\u5024\u63d0\u4f9b\u3092\u884c\u3046\u3053\u3068\u304c\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u5411\u4e0a\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002

\u307e\u305f\u3001BtoB\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u9867\u5ba2\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u304c\u8907\u96d1\u306a\u305f\u3081\u3001\u60c5\u5831\u63d0\u4f9b\u3084\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n

\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u9867\u5ba2\u306b\u5fc5\u8981\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3001\u7684\u78ba\u306a\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002

\u3053\u308c\u3089\u306e\u65bd\u7b56\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

BtoB\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u306f\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3057\u3001\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306b\u5408\u308f\u305b\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u53d6\u308b\u3053\u3068\u304c\u6210\u529f\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

1. BtoB\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u306f?<\/h2>\n\n\n\n

BtoB\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u306f\u3001Business to Business\uff08\u4f01\u696d\u9593\u53d6\u5f15\uff09\u306b\u304a\u3051\u308b\u9867\u5ba2\u306eWeb\u30b5\u30a4\u30c8\u8a2a\u554f\u304b\u3089\u6210\u7d04\uff08\u4f8b\uff1a\u88fd\u54c1\u8cfc\u5165\u3001\u898b\u7a4d\u3082\u308a\u4f9d\u983c\u3001\u304a\u554f\u3044\u5408\u308f\u305b\u306a\u3069\uff09\u306b\u81f3\u308b\u307e\u3067\u306e\u5909\u63db\u7387\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002

\u5177\u4f53\u7684\u306b\u306f\u3001BtoB\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306f\u3001Web\u30b5\u30a4\u30c8\u306b\u8a2a\u308c\u305f\u4f01\u696d\u306e\u6570\u306b\u5bfe\u3057\u3066\u3001\u6210\u7d04\u306b\u81f3\u3063\u305f\u4f01\u696d\u306e\u5272\u5408\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u3064\u307e\u308a\u3001Web\u30b5\u30a4\u30c8\u3078\u306e\u8a2a\u554f\u8005\u304c\u3069\u308c\u3060\u3051\u6210\u7d04\u306b\u81f3\u3063\u305f\u304b\u3092\u793a\u3059\u91cd\u8981\u306a\u6307\u6a19\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

BtoB\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u304c\u9ad8\u3044\u305f\u3081\u3001\u4e00\u822c\u7684\u306bBtoC\uff08Business to Consumer\u3001\u4f01\u696d\u304b\u3089\u6d88\u8cbb\u8005\u3078\u306e\u53d6\u5f15\uff09\u3088\u308a\u3082\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u304c\u8907\u96d1\u3067\u6642\u9593\u304c\u304b\u304b\u308b\u3053\u3068\u304c\u7279\u5fb4\u3067\u3059\u3002

\u305d\u306e\u305f\u3081\u3001BtoB\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001Web\u30b5\u30a4\u30c8\u3078\u306e\u96c6\u5ba2\u3060\u3051\u3067\u306a\u304f\u3001\u8a2a\u554f\u8005\u304c\u60c5\u5831\u3092\u53ce\u96c6\u3057\u3001\u95a2\u5fc3\u3092\u6301\u3061\u3001\u6700\u7d42\u7684\u306b\u6210\u7d04\u306b\u81f3\u308b\u307e\u3067\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u5168\u4f53\u306b\u5bfe\u3057\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5c55\u958b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

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1-1. \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u57fa\u672c\u7684\u306a\u6982\u5ff5<\/h3>\n\n\n\n

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\u3053\u306e\u884c\u52d5\u3092\u4fc3\u9032\u3059\u308b\u3053\u3068\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u76ee\u7684\u3067\u3042\u308a\u3001\u305d\u308c\u306b\u3088\u3063\u3066\u9867\u5ba2\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u3001\u6210\u679c\u3092\u751f\u307f\u51fa\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u304c\u9054\u6210\u3057\u305f\u3044\u884c\u52d5\u3092\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u306e\u5411\u4e0a\u3068\u3068\u3082\u306b\u8003\u3048\u3001\u305d\u308c\u306b\u6700\u9069\u306a\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002 <\/p>\n\n\n\n

\u307e\u305f\u3001\u9069\u5207\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u60c5\u5831\u63d0\u4f9b\u3092\u901a\u3058\u3066\u9867\u5ba2\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u6c42\u3081\u308b\u60c5\u5831\u306b\u8fc5\u901f\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002 <\/p>\n\n\n\n

\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u306f\u76f4\u63a5\u306e\u7d50\u679c\u304c\u53cd\u6620\u3055\u308c\u308b\u305f\u3081\u3001\u4f01\u696d\u306e\u6210\u9577\u306b\u76f4\u7d50\u3059\u308b\u91cd\u8981\u306a\u89b3\u70b9\u3067\u3042\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u304a\u3044\u3066\u5e38\u306b\u6ce8\u8996\u3059\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n\n\n\n

1-2. \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u5f79\u5272<\/h3>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u5f79\u5272\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306f\u3001\u4f01\u696d\u304cWeb\u30b5\u30a4\u30c8\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u901a\u3058\u3066\u9867\u5ba2\u3092\u7372\u5f97\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u306b\u3064\u306a\u3052\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u30b9\u30c6\u30c3\u30d7\u3067\u3059\u3002<\/p>\n\n\n\n

BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u306f\u3001\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u304c\u8907\u96d1\u3067\u9867\u5ba2\u306e\u60c5\u5831\u53ce\u96c6\u3084\u610f\u601d\u6c7a\u5b9a\u306b\u6642\u9593\u304c\u304b\u304b\u308b\u305f\u3081\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u3088\u308a\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u4e0a\u624b\u304f\u3044\u304f\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u95a2\u5fc3\u3092\u78ba\u5b9f\u306a\u6210\u7d04\u306b\u3064\u306a\u3052\u3001\u53ce\u76ca\u3092\u5897\u3084\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u52b9\u679c\u3092\u9ad8\u3081\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n

\u305d\u306e\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a\u306f\u3001\u4f01\u696d\u306e\u53ce\u76ca\u5411\u4e0a\u3084\u6210\u9577\u306b\u76f4\u7d50\u3059\u308b\u91cd\u8981\u306a\u53d6\u308a\u7d44\u307f\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u4e00\u65b9\u3067\u3001\u5358\u306b\u96c6\u5ba2\u3084\u58f2\u308a\u8fbc\u307f\u3060\u3051\u3067\u306a\u304f\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u69cb\u7bc9\u3084\u4fe1\u983c\u69cb\u7bc9\u306b\u3082\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306f\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n\n\n\n

\u9867\u5ba2\u304cWeb\u30b5\u30a4\u30c8\u306b\u8a2a\u308c\u3066\u304b\u3089\u6210\u7d04\u306b\u81f3\u308b\u307e\u3067\u306e\u4f53\u9a13\u304c\u30b9\u30e0\u30fc\u30ba\u3067\u4e00\u8cab\u3057\u305f\u3082\u306e\u3067\u3042\u308c\u3070\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3084\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u3064\u307e\u308a\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306f\u5358\u306a\u308b\u6210\u7d04\u3060\u3051\u3067\u306a\u304f\u3001\u9867\u5ba2\u3068\u306e\u826f\u597d\u306a\u95a2\u4fc2\u69cb\u7bc9\u306b\u3082\u5f79\u7acb\u3064\u306e\u3067\u3059\u3002<\/p>\n\n\n\n

\u3057\u305f\u304c\u3063\u3066\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u5411\u4e0a\u3055\u305b\u308b\u53d6\u308a\u7d44\u307f\u306f\u3001\u4f01\u696d\u306e\u6210\u9577\u6226\u7565\u306b\u304a\u3044\u3066\u6975\u3081\u3066\u91cd\u8981\u306a\u4f4d\u7f6e\u3092\u5360\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

2. \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u5411\u4e0a\u306e\u305f\u3081\u306e\u6226\u7565<\/h2>\n\n\n\n

BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u6226\u7565\u3092\u53d6\u308b\u3053\u3068\u304c\u52b9\u679c\u7684\u3067\u3059\u3002

\u307e\u305a\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u5b9a\u671f\u7684\u306a\u9867\u5ba2\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3084\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002\u9867\u5ba2\u306e\u58f0\u3092\u76f4\u63a5\u805e\u304f\u3053\u3068\u3067\u3001\u5f7c\u3089\u306e\u8ab2\u984c\u3084\u30cb\u30fc\u30ba\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002

\u6b21\u306b\u3001\u305d\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u4fa1\u5024\u63d0\u4f9b\u3092\u884c\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u9867\u5ba2\u304c\u62b1\u3048\u308b\u8ab2\u984c\u306b\u771f\u646f\u306b\u5411\u304d\u5408\u3044\u3001\u305d\u308c\u3092\u89e3\u6c7a\u3059\u308b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u4fe1\u983c\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002

\u305d\u306e\u4e0a\u3067\u3001\u60c5\u5831\u63d0\u4f9b\u3084\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u3092\u4e01\u5be7\u306b\u884c\u3046\u3053\u3068\u3082\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n

BtoB\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u9867\u5ba2\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u304c\u6642\u9593\u304c\u304b\u304b\u308b\u5834\u5408\u304c\u591a\u3044\u305f\u3081\u3001\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u5fc5\u8981\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3001\u5f7c\u3089\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002

\u3055\u3089\u306b\u3001\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304f\u305f\u3081\u306b\u3001\u81ea\u793e\u306e\u5c02\u9580\u77e5\u8b58\u3084\u7d4c\u9a13\u3092\u7a4d\u6975\u7684\u306b\u5171\u6709\u3057\u307e\u3057\u3087\u3046\u3002\u5c02\u9580\u5bb6\u3068\u3057\u3066\u306e\u4fe1\u983c\u3092\u7bc9\u304f\u3053\u3068\u3067\u3001\u9867\u5ba2\u306f\u81ea\u793e\u306e\u60c5\u5831\u306b\u3088\u308a\u983c\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002

\u3053\u308c\u3089\u306e\u6226\u7565\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

2-1. \u30b5\u30a4\u30c8\u8a2d\u8a08\u3068\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u306e\u6700\u9069\u5316<\/h3>\n\n\n\n

BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u5411\u4e0a\u306e\u305f\u3081\u306b\u91cd\u8981\u306a\u8981\u7d20\u306e\u4e00\u3064\u304c\u3001\u30b5\u30a4\u30c8\u8a2d\u8a08\u3068\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u306e\u6700\u9069\u5316\u3067\u3059\u3002

\u307e\u305a\u3001\u30b5\u30a4\u30c8\u8a2d\u8a08\u306b\u304a\u3044\u3066\u306f\u3001\u60c5\u5831\u306e\u6574\u7406\u3084\u69cb\u6210\u3092\u91cd\u70b9\u7684\u306b\u8003\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u9867\u5ba2\u306f\u52b9\u7387\u7684\u306b\u5fc5\u8981\u306a\u60c5\u5831\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u305f\u3081\u306b\u3001\u30b5\u30a4\u30c8\u5185\u306e\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u3084\u30e1\u30cb\u30e5\u30fc\u306e\u4f7f\u3044\u3084\u3059\u3055\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002

\u3055\u3089\u306b\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8868\u793a\u901f\u5ea6\u3084\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u30c7\u30b6\u30a4\u30f3\u306b\u3088\u308b\u30e2\u30d0\u30a4\u30eb\u5bfe\u5fdc\u306a\u3069\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30b9\u30c8\u30ec\u30b9\u3092\u611f\u3058\u308b\u8981\u56e0\u3092\u6392\u9664\u3059\u308b\u3053\u3068\u3082\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n

\u30e6\u30fc\u30b6\u30fc\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u60c5\u5831\u3092\u53d6\u5f97\u3057\u3001\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8d77\u3053\u3057\u3084\u3059\u3044\u74b0\u5883\u3092\u6574\u3048\u308b\u3053\u3068\u304c\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002

\u307e\u305f\u3001\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u306e\u6700\u9069\u5316\u306b\u304a\u3044\u3066\u306f\u3001\u9867\u5ba2\u304c\u6c42\u3081\u308b\u60c5\u5831\u3084\u884c\u52d5\u306b\u5408\u81f4\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u63d0\u4f9b\u304c\u91cd\u8981\u3067\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u9867\u5ba2\u304c\u3069\u306e\u3088\u3046\u306a\u60c5\u5831\u3092\u5fc5\u8981\u3068\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u628a\u63e1\u3057\u3001\u305d\u308c\u306b\u5408\u3063\u305f\u7684\u78ba\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7528\u610f\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002

\u3055\u3089\u306b\u3001\u30da\u30fc\u30b8\u4e0a\u3067\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u5206\u6790\u3057\u3001\u6539\u5584\u70b9\u3092\u898b\u3064\u3051\u308b\u305f\u3081\u306eA\/B\u30c6\u30b9\u30c8\u3084\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u306e\u6d3b\u7528\u3082\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n

\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u3088\u3046\u306a\u70b9\u3067\u884c\u52d5\u3092\u8d77\u3053\u3057\u3084\u3059\u304f\u306a\u308b\u306e\u304b\u3092\u628a\u63e1\u3057\u3001\u305d\u308c\u306b\u5fdc\u3058\u3066\u30b5\u30a4\u30c8\u8a2d\u8a08\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6700\u9069\u5316\u3092\u884c\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002

\u3053\u308c\u3089\u306e\u53d6\u308a\u7d44\u307f\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30b9\u30c8\u30ec\u30b9\u3092\u611f\u3058\u308b\u8981\u56e0\u3092\u6e1b\u3089\u3057\u3001\u30b9\u30e0\u30fc\u30ba\u306a\u884c\u52d5\u3092\u4fc3\u3059\u3053\u3068\u3067\u3001BtoB\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

2-2. \u52b9\u679c\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3068CTA\u306e\u5b9f\u88c5<\/h3>\n\n\n\n

BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u52b9\u679c\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3068CTA\u306e\u5b9f\u88c5\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

\u307e\u305a\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u95a2\u3057\u3066\u306f\u3001\u9867\u5ba2\u304c\u62b1\u3048\u308b\u8ab2\u984c\u3084\u30cb\u30fc\u30ba\u306b\u6cbf\u3063\u305f\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n

\u9867\u5ba2\u304c\u81ea\u793e\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084SNS\u306a\u3069\u3067\u5f79\u7acb\u3064\u60c5\u5831\u3092\u5f97\u3089\u308c\u308b\u5834\u5408\u3001\u4fe1\u983c\u611f\u304c\u751f\u307e\u308c\u3001\u8cfc\u8cb7\u3078\u306e\u6d41\u308c\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u306a\u308a\u307e\u3059\u3002

\u6b21\u306b\u3001CTA\uff08\u30b3\u30fc\u30eb \u30c8\u30a5 \u30a2\u30af\u30b7\u30e7\u30f3\uff09\u306e\u5b9f\u88c5\u3082\u91cd\u8981\u3067\u3059\u3002CTA\u306f\u3001\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u4fc3\u3059\u305f\u3081\u306e\u30dc\u30bf\u30f3\u3084\u30ea\u30f3\u30af\u306a\u3069\u306e\u8981\u7d20\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u7684\u78ba\u306aCTA\u3092\u63d0\u793a\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u304c\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u9032\u3080\u304d\u3063\u304b\u3051\u306b\u306a\u308a\u307e\u3059\u3002

\u52b9\u679c\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3068CTA\u3092\u5b9f\u88c5\u3059\u308b\u969b\u306b\u306f\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3084\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u60c5\u5831\u306e\u63d0\u4f9b\u304c\u91cd\u8981\u3067\u3059\u3002\u5177\u4f53\u7684\u306a\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3084\u6210\u529f\u4e8b\u4f8b\u306a\u3069\u3001\u9867\u5ba2\u304c\u5171\u611f\u3067\u304d\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7528\u610f\u3057\u3001\u305d\u308c\u306b\u5bfe\u3059\u308b\u9069\u5207\u306aCTA\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u52b9\u679c\u7684\u3067\u3059\u3002

\u307e\u305f\u3001\u5b9a\u671f\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u66f4\u65b0\u3084\u6539\u5584\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u9867\u5ba2\u304c\u3088\u308a\u6709\u76ca\u306a\u60c5\u5831\u3092\u5f97\u3089\u308c\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u306e\u8208\u5473\u3092\u5f15\u304d\u7d9a\u3051\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

2-3. \u30c7\u30fc\u30bf\u5206\u6790\u3068\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u6d3b\u7528<\/h3>\n\n\n\n

BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u5411\u4e0a\u306e\u305f\u3081\u306b\u3001\u30c7\u30fc\u30bf\u5206\u6790\u3068\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u6d3b\u7528\u304c\u91cd\u8981\u3067\u3059\u3002\u307e\u305a\u306f\u3001\u9867\u5ba2\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3084\u8cfc\u8cb7\u5c65\u6b74\u306a\u3069\u306e\u60c5\u5831\u3092\u5206\u6790\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

\u9867\u5ba2\u304c\u3069\u306e\u3088\u3046\u306a\u60c5\u5831\u306b\u8208\u5473\u3092\u6301\u3061\u3001\u3069\u306e\u3088\u3046\u306a\u884c\u52d5\u3092\u793a\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u5f7c\u3089\u306b\u5408\u3063\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002

\u6b21\u306b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u65bd\u7b56\u3092\u5c55\u958b\u3057\u307e\u3057\u3087\u3046\u3002\u30c7\u30fc\u30bf\u5206\u6790\u306b\u57fa\u3065\u3044\u3066\u3001\u7279\u5b9a\u306e\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5c55\u958b\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u7387\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u4f8b\u3048\u3070\u3001\u7279\u5b9a\u306e\u7523\u696d\u3084\u5730\u57df\u306b\u6ce8\u529b\u3057\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u30ea\u30fc\u30c1\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002

\u3055\u3089\u306b\u3001\u30c7\u30fc\u30bf\u5206\u6790\u3092\u7d99\u7d9a\u7684\u306b\u884c\u3044\u306a\u304c\u3089\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u6539\u5584\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

\u9867\u5ba2\u306e\u53cd\u5fdc\u3084\u6210\u679c\u3092\u5206\u6790\u3057\u3001\u305d\u306e\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u65bd\u7b56\u3092\u8abf\u6574\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305fPDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059\u3053\u3068\u3067\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

3. BtoB\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u6210\u529f\u4e8b\u4f8b<\/h2>\n\n\n\n

BtoB\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u6210\u529f\u4e8b\u4f8b\u3092\u632f\u308a\u8fd4\u308b\u3068\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u7684\u78ba\u306b\u628a\u63e1\u3057\u3001\u305d\u308c\u306b\u5408\u3063\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u53d6\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

\u9867\u5ba2\u306e\u58f0\u306b\u8033\u3092\u50be\u3051\u3001\u305d\u308c\u3092\u5143\u306b\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u304c\u6210\u529f\u3078\u306e\u9053\u3092\u5207\u308a\u958b\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u3042\u308b\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u4f01\u696d\u3067\u306f\u3001\u9867\u5ba2\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3084\u5b9a\u671f\u7684\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u53ce\u96c6\u3092\u884c\u3044\u3001\u9867\u5ba2\u304c\u62b1\u3048\u308b\u8ab2\u984c\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3057\u305f\u30cb\u30fc\u30ba\u306b\u57fa\u3065\u304f\u88fd\u54c1\u6539\u5584\u3092\u5b9f\u65bd\u3002<\/p>\n\n\n\n

\u305d\u306e\u7d50\u679c\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u304c\u5411\u4e0a\u3057\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u304c\u5927\u5e45\u306b\u5897\u52a0\u3057\u307e\u3057\u305f\u3002\u9867\u5ba2\u306e\u58f0\u3092\u53d7\u3051\u6b62\u3081\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u5411\u4e0a\u306b\u5927\u304d\u306a\u6210\u679c\u3092\u4e0a\u3052\u305f\u4f8b\u3067\u3059\u3002

\u307e\u305f\u3001\u5225\u306e\u4e8b\u4f8b\u3067\u306f\u3001\u9867\u5ba2\u5411\u3051\u306b\u5c02\u9580\u6027\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u304b\u3089\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u307e\u3067\u306e\u30b9\u30d4\u30fc\u30c9\u3092\u5287\u7684\u306b\u5411\u4e0a\u3055\u305b\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u5c02\u9580\u5206\u91ce\u306b\u7279\u5316\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u8208\u5473\u95a2\u5fc3\u3092\u5f15\u304d\u4ed8\u3051\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u308b\u65bd\u7b56\u304c\u529f\u3092\u594f\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u9867\u5ba2\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306b\u5408\u308f\u305b\u305f\u60c5\u5831\u63d0\u4f9b\u304c\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b\u3053\u3068\u304c\u793a\u3055\u308c\u305f\u5178\u578b\u7684\u306a\u4e8b\u4f8b\u3067\u3059\u3002

\u3053\u308c\u3089\u306e\u6210\u529f\u4e8b\u4f8b\u304b\u3089\u5b66\u3076\u3053\u3068\u306f\u3001\u9867\u5ba2\u306e\u58f0\u3084\u884c\u52d5\u3092\u771f\u646f\u306b\u53d7\u3051\u6b62\u3081\u3001\u305d\u308c\u306b\u5fdc\u3058\u305f\u65bd\u7b56\u3092\u5b9f\u8df5\u3059\u308b\u3053\u3068\u304cBtoB\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u5411\u4e0a\u306e\u9375\u3067\u3042\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n

\u9867\u5ba2\u4e2d\u5fc3\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3001\u6210\u529f\u4e8b\u4f8b\u306b\u3064\u306a\u304c\u308b\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

3-1. \u9ad8\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u9054\u6210\u3057\u305f\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3<\/h3>\n\n\n\n

\u9ad8\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u9054\u6210\u3057\u305f\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u306f\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u793a\u5506\u306b\u5bcc\u3080\u4e8b\u4f8b\u3067\u3059\u3002\u3042\u308bIT\u30b5\u30fc\u30d3\u30b9\u4f01\u696d\u3067\u306f\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3092\u8a73\u7d30\u306b\u5206\u6790\u3057\u3001\u305d\u308c\u306b\u57fa\u3065\u3044\u305f\u65bd\u7b56\u3092\u5c55\u958b\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u307e\u305a\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u4e0a\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u3066\u518d\u69cb\u7bc9\u3057\u3001\u60c5\u5831\u306e\u6574\u5408\u6027\u3068\u5229\u4fbf\u6027\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u306e\u8208\u5473\u95a2\u5fc3\u3092\u9ad8\u3081\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u6b21\u306b\u3001\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0\u3084\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306a\u3069\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30dd\u30a4\u30f3\u30c8\u306b\u3001\u898b\u3084\u3059\u304f\u308f\u304b\u308a\u3084\u3059\u3044\u30b3\u30fc\u30eb\u30fb\u30c8\u30a5\u30fb\u30a2\u30af\u30b7\u30e7\u30f3\u30dc\u30bf\u30f3\u3092\u8a2d\u7f6e\u3002<\/p>\n\n\n\n

\u3053\u308c\u306b\u3088\u308a\u3001\u8a2a\u554f\u8005\u304c\u81ea\u7136\u306b\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8d77\u3053\u3057\u3084\u3059\u304f\u306a\u308a\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u5411\u4e0a\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u9867\u5ba2\u306e\u8ab2\u984c\u3084\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u6539\u5584\u3068\u3001\u4f7f\u3044\u3084\u3059\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30dd\u30a4\u30f3\u30c8\u306e\u8a2d\u7f6e\u304c\u3001\u9ad8\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u3082\u305f\u3089\u3057\u305f\u8981\u56e0\u3067\u3042\u308a\u3001\u4ed6\u793e\u306b\u3082\u53c2\u8003\u306b\u306a\u308b\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n\n\n\n

4. \u3088\u304f\u3042\u308b\u5931\u6557\u4f8b\u3068\u305d\u306e\u6539\u5584\u7b56<\/h2>\n\n\n\n

BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u3088\u304f\u3042\u308b\u5931\u6557\u4f8b\u3068\u305d\u306e\u6539\u5584\u7b56\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

\u3088\u304f\u3042\u308b\u5931\u6557\u4f8b\u306e1\u3064\u306f\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u8ab2\u984c\u3092\u9069\u5207\u306b\u628a\u63e1\u305b\u305a\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u63d0\u4f9b\u306b\u304a\u3044\u3066\u305d\u308c\u306b\u6cbf\u3063\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u53d6\u3089\u306a\u3044\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n

\u3053\u308c\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3084\u5b9a\u91cf\u30c7\u30fc\u30bf\u306e\u5206\u6790\u306a\u3069\u3092\u901a\u3058\u3066\u3001\u6b63\u78ba\u306a\u9867\u5ba2\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n

\u9867\u5ba2\u306e\u58f0\u306b\u771f\u646f\u306b\u5411\u304d\u5408\u3044\u3001\u305d\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5143\u306b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u6539\u5584\u3057\u307e\u3057\u3087\u3046\u3002

\u3082\u30461\u3064\u306e\u5931\u6557\u4f8b\u306f\u3001\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u4e0d\u5341\u5206\u3067\u3042\u308b\u3053\u3068\u3067\u3059\u3002\u9867\u5ba2\u304c\u5fc5\u8981\u3068\u3059\u308b\u60c5\u5831\u3084\u30b5\u30dd\u30fc\u30c8\u3092\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u63d0\u4f9b\u3067\u304d\u3066\u3044\u306a\u3044\u3068\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u4f4e\u4e0b\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u6539\u5584\u7b56\u3068\u3057\u3066\u306f\u3001\u9867\u5ba2\u3068\u306e\u5b9a\u671f\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3044\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u60c5\u5831\u63d0\u4f9b\u3084\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u3092\u884c\u3046\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002

\u4ed6\u306b\u3082\u3001\u8ca9\u58f2\u30d7\u30ed\u30bb\u30b9\u306e\u8907\u96d1\u3055\u3084\u4e0d\u900f\u660e\u3055\u304c\u9867\u5ba2\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u9045\u3089\u305b\u308b\u3053\u3068\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

\u6539\u5584\u7b56\u3068\u3057\u3066\u306f\u3001\u8cfc\u5165\u30d7\u30ed\u30bb\u30b9\u3092\u30b7\u30f3\u30d7\u30eb\u5316\u3057\u3001\u308f\u304b\u308a\u3084\u3059\u304f\u4f1d\u3048\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u5411\u4e0a\u306e\u305f\u3081\u306b\u306f\u3001\u3053\u308c\u3089\u306e\u5931\u6557\u4f8b\u3078\u306e\u5bfe\u51e6\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n

4-1. \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u4f4e\u8ff7\u306e\u539f\u56e0<\/h3>\n\n\n\n

BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u4f4e\u8ff7\u3059\u308b\u539f\u56e0\u306f\u69d8\u3005\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u305d\u306e1\u3064\u306f\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u8ab2\u984c\u3092\u7684\u78ba\u306b\u628a\u63e1\u3067\u304d\u3066\u3044\u306a\u3044\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n

\u9867\u5ba2\u306e\u5b9f\u969b\u306e\u30cb\u30fc\u30ba\u3092\u898b\u8aa4\u3063\u305f\u308a\u3001\u8aa4\u3063\u305f\u4eee\u8aac\u306b\u57fa\u3065\u3044\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5c55\u958b\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u4f4e\u4e0b\u3057\u3066\u3057\u307e\u3046\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u307e\u305f\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u304c\u4e0d\u5341\u5206\u3067\u3042\u308b\u3068\u3001\u9867\u5ba2\u304c\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u3092\u7406\u89e3\u3057\u306b\u304f\u304f\u306a\u308a\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u4f4e\u3044\u72b6\u6cc1\u306b\u9665\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u3055\u3089\u306b\u3001\u60c5\u5831\u63d0\u4f9b\u3084\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u304c\u4e0d\u9069\u5207\u3067\u3042\u308b\u3068\u3001\u9867\u5ba2\u304c\u5fc5\u8981\u306a\u60c5\u5831\u3092\u5f97\u3089\u308c\u305a\u8cfc\u8cb7\u610f\u6b32\u304c\u4f4e\u4e0b\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u3053\u308c\u3089\u306e\u8981\u56e0\u304c\u91cd\u306a\u308b\u3053\u3068\u3067\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u4f4e\u8ff7\u304c\u5f15\u304d\u8d77\u3053\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

\u3053\u306e\u3088\u3046\u306a\u72b6\u6cc1\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u306e\u58f0\u306b\u771f\u646f\u306b\u5411\u304d\u5408\u3044\u3001\u6b63\u78ba\u306a\u30cb\u30fc\u30ba\u628a\u63e1\u3092\u884c\u3044\u3001\u5dee\u5225\u5316\u3055\u308c\u305f\u4fa1\u5024\u63d0\u4f9b\u3092\u884c\u3046\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n

\u3055\u3089\u306b\u3001\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u306e\u60c5\u5831\u63d0\u4f9b\u3084\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u3092\u901a\u3058\u3066\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u3092\u69cb\u7bc9\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u53d6\u308a\u7d44\u307f\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

4-2. \u52b9\u679c\u7684\u306a\u6539\u5584\u30a2\u30d7\u30ed\u30fc\u30c1<\/h3>\n\n\n\n

BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u52b9\u679c\u7684\u306a\u6539\u5584\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u8907\u6570\u5b58\u5728\u3057\u307e\u3059\u3002\u307e\u305a1\u3064\u76ee\u306f\u9867\u5ba2\u3068\u306e\u5186\u6ed1\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u56f3\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n

\u9867\u5ba2\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3084\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u53ce\u96c6\u3092\u901a\u3058\u3066\u3001\u9867\u5ba2\u306e\u58f0\u306b\u771f\u646f\u306b\u8033\u3092\u50be\u3051\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u307e\u305f\u3001SNS\u306a\u3069\u3092\u6d3b\u7528\u3057\u3066\u30aa\u30fc\u30d7\u30f3\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3044\u3001\u9867\u5ba2\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304d\u307e\u3057\u3087\u3046\u3002

2\u3064\u76ee\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u8cfc\u5165\u30d7\u30ed\u30bb\u30b9\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u9867\u5ba2\u304c\u60c5\u5831\u3092\u7c21\u5358\u306b\u5165\u624b\u3057\u3001\u8cfc\u5165\u624b\u7d9a\u304d\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u884c\u3048\u308b\u3088\u3046\u306a\u74b0\u5883\u3092\u6574\u3048\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u6539\u5584\u3084\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u306e\u5145\u5b9f\u306a\u3069\u3001\u8cfc\u5165\u30d7\u30ed\u30bb\u30b9\u306e\u6700\u9069\u5316\u3092\u56f3\u308a\u307e\u3057\u3087\u3046\u3002

\u3055\u3089\u306b\u30013\u3064\u76ee\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3068\u3057\u3066\u3001\u9867\u5ba2\u306b\u5bfe\u3059\u308b\u4fa1\u5024\u63d0\u4f9b\u306e\u5145\u5b9f\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

\u9867\u5ba2\u304c\u62b1\u3048\u308b\u8ab2\u984c\u3084\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u63d0\u4f9b\u3092\u884c\u3044\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u672c\u5f53\u306b\u4fa1\u5024\u306e\u3042\u308b\u3082\u306e\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u9867\u5ba2\u8996\u70b9\u3067\u306e\u63d0\u4f9b\u3092\u5fc3\u304c\u3051\u307e\u3057\u3087\u3046\u3002

\u3053\u308c\u3089\u306e\u6539\u5584\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u5b9f\u8df5\u3059\u308b\u3053\u3068\u3067\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u9867\u5ba2\u3068\u306e\u826f\u597d\u306a\u95a2\u4fc2\u69cb\u7bc9\u3084\u8cfc\u5165\u30d7\u30ed\u30bb\u30b9\u306e\u6700\u9069\u5316\u3001\u4fa1\u5024\u63d0\u4f9b\u306e\u5145\u5b9f\u306a\u3069\u3001\u7d99\u7d9a\u7684\u306a\u52aa\u529b\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u304c\u3001\u305d\u306e\u6210\u679c\u306f\u5927\u304d\u306a\u3082\u306e\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

5. \u307e\u3068\u3081<\/h2>\n\n\n\n

BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u307e\u3068\u3081\u308b\u3068\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u307e\u305a\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u5b9a\u671f\u7684\u306a\u9867\u5ba2\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3084\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u3092\u901a\u3058\u3066\u3001\u9867\u5ba2\u304c\u62b1\u3048\u308b\u8ab2\u984c\u3084\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

\u6b21\u306b\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306b\u5408\u308f\u305b\u305f\u60c5\u5831\u63d0\u4f9b\u3084\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u304c\u91cd\u8981\u3067\u3059\u3002\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u9867\u5ba2\u306b\u5fc5\u8981\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3001\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u3055\u3089\u306b\u3001\u9867\u5ba2\u3068\u306e\u7d99\u7d9a\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\u3084\u9867\u5ba2\u6e80\u8db3\u5ea6\u5411\u4e0a\u306b\u3082\u529b\u3092\u5165\u308c\u307e\u3057\u3087\u3046\u3002\u6700\u5f8c\u306b\u3001\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u65bd\u7b56\u306e\u6539\u5584\u3092\u7d99\u7d9a\u7684\u306b\u884c\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

\u3053\u308c\u3089\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u8e0f\u307e\u3048\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u5411\u4e0a\u306b\u5411\u3051\u305f\u53d6\u308a\u7d44\u307f\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

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