{"id":20728,"date":"2022-02-22T08:28:59","date_gmt":"2022-02-21T23:28:59","guid":{"rendered":"https:\/\/kenjins.jp\/magazine\/?p=20728"},"modified":"2022-02-22T08:28:59","modified_gmt":"2022-02-21T23:28:59","slug":"5w1h%e3%81%a8%e3%81%af%ef%bc%9f%e6%b3%95%e4%ba%ba%e5%96%b6%e6%a5%ad%e3%81%ab%e3%83%ad%e3%82%b8%e3%82%ab%e3%83%ab%e3%82%b7%e3%83%b3%e3%82%ad%e3%83%b3%e3%82%b0%e3%81%a85w1h%e3%81%8c%e5%a4%a7%e4%ba%8b","status":"publish","type":"post","link":"https:\/\/kenjins.jp\/magazine\/president\/20728\/","title":{"rendered":"5W1H\u3068\u306f\uff1f\u6cd5\u4eba\u55b6\u696d\u306b\u30ed\u30b8\u30ab\u30eb\u30b7\u30f3\u30ad\u30f3\u30b0\u30685W1H\u304c\u5927\u4e8b\u306a\u8a33"},"content":{"rendered":"

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\n\u30fb\u88fd\u54c1\u306e\u30ed\u30fc\u30f3\u30c1\u6642\u671f
\n\u30fb\u8cfc\u8cb7\u983b\u5ea6
\n\u30fb\u63d0\u6848\u3059\u308b\u30bf\u30a4\u30df\u30f3\u30b0<\/p>\n

\uff12\u3001Where\u300c\u3069\u3053\u3067\uff08\u5834\u6240\uff09\u300d<\/strong>
\nWhere\u306f\u5bfe\u8c61\u3068\u306a\u308b\u3082\u306e\u3054\u3068\u306e\u5834\u9762\u3084\u74b0\u5883\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002<\/p>\n

\u5834\u6240\u3092\u610f\u5473\u3059\u308bWhere\u306f\u3001\u5834\u6240\u3001\u5834\u9762\u3001\u4f4d\u7f6e\u3001\u5e02\u5834\u3001\u5206\u91ce\u3001\u74b0\u5883\u3001\u30a8\u30ea\u30a2\u3001\u30c1\u30e3\u30cd\u30eb\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306a\u3069\u3092\u4f1d\u3048\u308b\u305f\u3081\u306e\u4e8b\u9805\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u4f1d\u9054\u3057\u305f\u3044\u4e8b\u9805\u306e\u72b6\u6cc1\u3092\u7684\u78ba\u306b\u628a\u63e1\u3057\u884c\u52d5\u3092\u8d77\u3053\u3059\u305f\u3081\u306b\u306f\u3001\u5834\u6240\u3092\u77e5\u3063\u3066\u304a\u304f\u3053\u3068\u306f\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n

\u3010Where\u306e\u5fdc\u7528\u4f8b\u3011
\n\u30fb\u30c7\u30fc\u30bf\u306e\u6e2c\u5b9a\u5834\u6240
\n\u30fb\u5e02\u5834\u306e\u52d5\u5411
\n\u30fb\u9867\u5ba2\u306e\u901a\u4fe1\u74b0\u5883
\n\u30fb\u91cd\u70b9\u30a8\u30ea\u30a2
\n\u30fb\u6d3b\u7528\u3059\u3079\u304d\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb
\n\u30fb\u30bd\u30fc\u30b7\u30e3\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u52d5\u5411<\/p>\n

\uff13\u3001Who\u300c\u8ab0\u304c\uff08\u4e3b\u4f53\uff09\u300d<\/strong>
\nWho\u306f\u4e3b\u4f53\u3068\u306a\u308b\u4eba\u3001\u5bfe\u8c61\u3068\u306a\u308b\u4eba\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002Who\u306f\u4f1d\u9054\u3057\u305f\u3044\u5185\u5bb9\u306b\u3064\u3044\u3066\u4e3b\u4f53\u7684\u306b\u884c\u52d5\u3092\u8d77\u3053\u3059\u305f\u3081\u306b\u3001\u300c\u3060\u308c\u304c\u300d\u3092\u8868\u3057\u3001\u4eba\u7269\u3068\u5f79\u5272\u3001\u95a2\u4fc2\u3092\u63d0\u793a\u3057\u307e\u3059\u3002<\/p>\n

\u300c\u8ab0\u304c\u4e3b\u4f53\u3068\u306a\u3063\u3066\u304a\u3053\u306a\u3046\u304b\u300d\u300c\u8ab0\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u304b\u300d\u3092\u660e\u78ba\u306b\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u4f1d\u9054\u5185\u5bb9\u306b\u304b\u304b\u308f\u308b\u4eba\u7269\u3084\u4f01\u696d\u3068\u306e\u95a2\u308f\u308a\u65b9\u3092\u6b63\u3057\u304f\u5224\u65ad\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u3010Who\u306e\u5fdc\u7528\u4f8b\u3011
\n\u30fb\u7406\u60f3\u7684\u306a\u9867\u5ba2\u50cf
\n\u30fb\u6d88\u8cbb\u8005\u306e\u52d5\u5411
\n\u30fb\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u62c5\u5f53\u90e8\u7f72
\n\u30fb\u7af6\u5408\u5206\u6790
\n\u30fb\u30da\u30eb\u30bd\u30ca\u5206\u6790<\/p>\n

\uff14\u3001What\u300c\u4f55\u3092\uff08\u76ee\u7684\u3068\u306a\u308b\u4eba\u3084\u7269\uff09\u300d<\/strong>
\n\u76ee\u7684\u3068\u306a\u308b\u4eba\u3084\u7269\u3092\u610f\u5473\u3059\u308bWhat\u306f\u3001\u4f1d\u9054\u4e8b\u9805\u3092\u3088\u308a\u5177\u4f53\u7684\u306b\u77e5\u3063\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u5927\u4e8b\u306a\u60c5\u5831\u3067\u3059\u3002<\/p>\n

What\u306f\u691c\u8a0e\u3059\u3079\u304d\u4ed5\u4e8b\u5185\u5bb9\u3084\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3001\u30bf\u30b9\u30af\u3001\u30a4\u30d9\u30f3\u30c8\u3084\u884c\u52d5\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002<\/p>\n

\u4f8b\u3048\u3070\u3001\u4f1a\u8b70\u306b\u3064\u3044\u3066\u3067\u3042\u308c\u3070\u8b70\u984c\u3084\u30c6\u30fc\u30de\u306a\u3069\u3092\u3001\u4f9d\u983c\u3092\u3059\u308b\u969b\u306b\u306f\u4f9d\u983c\u5185\u5bb9\u3092\u3001\u30c8\u30e9\u30d6\u30eb\u767a\u751f\u6642\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u30c8\u30e9\u30d6\u30eb\u304c\u767a\u751f\u3057\u305f\u304b\u3092\u5177\u4f53\u7684\u306b\u4f1d\u3048\u307e\u3059\u3002<\/p>\n

\u3010What\u306e\u5fdc\u7528\u4f8b\u3011
\n\u30fb\u8abf\u67fb\u7d50\u679c
\n\u30fb\u88fd\u54c1\u306b\u5bfe\u3059\u308b\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af
\n\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8a2d\u8a08
\n\u30fbWeb\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387
\n\u30fb\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8<\/p>\n

\uff15\u3001Why\u300c\u306a\u305c\uff08\u7406\u7531\uff09\u300d<\/strong>
\nWhy\u306f\u7269\u4e8b\u304c\u8d77\u304d\u305f\u539f\u56e0\u3084\u672c\u8cea\u3001\u76ee\u7684\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002Why\u3078\u306e\u56de\u7b54\u306b\u3055\u3089\u306bWhy\u3092\u91cd\u306d\u3001\u539f\u56e0\u3092\u6df1\u6398\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n

\u7406\u7531\u3084\u539f\u56e0\u3092\u793a\u3059Why\u306f\u3001\u4f1d\u9054\u4e8b\u9805\u306e\u7406\u89e3\u3092\u6df1\u3081\u308b\u305f\u3081\u306b\u5927\u5207\u306a\u4e8b\u9805\u3067\u3059\u3002<\/p>\n

Why\u3068How\u304c\u7d44\u307f\u5408\u308f\u3055\u308b\u3068\u30d3\u30b8\u30cd\u30b9\u306e\u76ee\u7684\u3068\u76ee\u7684\u9054\u6210\u306e\u624b\u6bb5\u304c\u660e\u78ba\u306b\u306a\u308b\u305f\u3081\u3001\u30d3\u30b8\u30cd\u30b9\u30b7\u30fc\u30f3\u306b\u304a\u3044\u3066\u3001Why\u306fHow\u3068\u4e26\u3093\u3067\u91cd\u8981\u306a\u554f\u3044\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u300c\u306a\u305c\u3001\u305d\u306e\u51fa\u6765\u4e8b\u304c\u8d77\u304d\u305f\u306e\u304b\u300d\u300c\u305d\u306e\u4e8b\u9805\u3092\u304a\u3053\u306a\u3046\u7406\u7531\u306f\u4f55\u306a\u306e\u304b\u300d\u304c\u5206\u304b\u308c\u3070\u3001\u76ee\u7684\u3084\u696d\u52d9\u306e\u610f\u7fa9\u304c\u660e\u78ba\u5316\u3055\u308c\u3001\u6b21\u306e\u884c\u52d5\u306b\u51fa\u3084\u3059\u304f\u306a\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n

\u3010Why\u306e\u5fdc\u7528\u4f8b\u3011
\n\u30fb\u306a\u305c\u30cb\u30fc\u30ba\u304c\u3042\u308b\u3068\u8003\u3048\u308b\u306e\u304b
\n\u30fb\u9867\u5ba2\u306e\u884c\u52d5\u7406\u7531
\n\u30fb\u8ca9\u58f2\u4e0d\u632f\u306e\u539f\u56e0
\n\u30fb\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u76ee\u7684
\n\u30fb\u9867\u5ba2\u306b\u63d0\u4f9b\u3067\u304d\u308b\u4fa1\u5024<\/p>\n

\uff16\u3001How\u300c\u3069\u306e\u3088\u3046\u306b\uff08\u624b\u6bb5\uff09\u300d<\/strong>
\nHow\u306f\u3053\u308c\u304b\u3089\u53d6\u308b\u3079\u304d\u65b9\u6cd5\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002\u624b\u6bb5\u3092\u610f\u5473\u3059\u308bHow\u306f\u4f1d\u9054\u4e8b\u9805\u3092\u73fe\u5b9f\u7684\u306b\u5b9f\u884c\u3059\u308b\u3046\u3048\u3067\u5fc5\u8981\u3068\u3055\u308c\u308b\u60c5\u5831\u3067\u3059\u3002<\/p>\n

\u4f8b\u3048\u3070\u30a4\u30d9\u30f3\u30c8\u4f01\u753b\u306b\u3064\u3044\u3066\u306a\u3089\u6e96\u5099\u3084\u5f53\u65e5\u306e\u5177\u4f53\u7684\u306a\u6bb5\u53d6\u308a\u3092\u3001\u30c8\u30e9\u30d6\u30eb\u306e\u767a\u751f\u6642\u306b\u306f\u89e3\u6c7a\u65b9\u6cd5\u306a\u3069\u3092\u4f1d\u3048\u307e\u3059\u3002<\/p>\n

\u3010How\u306e\u5fdc\u7528\u4f8b\u3011
\n\u30fb\u9867\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u624b\u6bb5
\n\u30fb\u62e1\u6563\u624b\u6bb5
\n\u30fb\u8ca9\u58f2\u30c6\u30af\u30cb\u30c3\u30af<\/p>\n

\u25a0\u55b6\u696d\u63d0\u6848\u66f8\u306b\u5fc5\u8981\u306a5W1H\u3068\u30ed\u30b8\u30c3\u30af\u3068\u306f\uff1f<\/strong>
\n\u55b6\u696d\u306f\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u5165\u3092\u898b\u8fbc\u307f\u5ba2\u306b\u76f4\u63a5\u30fb\u9593\u63a5\u3092\u554f\u308f\u305a\u306b\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u901a\u3058\u3066\u4fc3\u3057\u3001\u4f01\u696d\u306e\u53ce\u76ca\u306b\u8ca2\u732e\u3064\u3064\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u5275\u308b\u696d\u52d9\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u305d\u306e\u4e2d\u3067\u63d0\u6848\u66f8\u306f\u55b6\u696d\u30de\u30f3\u306e\u5fc5\u9808\u30a2\u30a4\u30c6\u30e0\u306b\u306a\u308a\u307e\u3059\u304c\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8aac\u660e\u3059\u308b\u3082\u306e\u304c\u3001\u63d0\u6848\u66f8\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n

\u63d0\u6848\u66f8\u306b\u5fc5\u8981\u306a\u8981\u4ef6\u3068\u3057\u3066\u76f8\u624b\u306e\u8ab2\u984c\u3092\u628a\u63e1\u3057\u306a\u304c\u3089\u3001\u30cb\u30fc\u30ba\u3092\u559a\u8d77\u3057\u305d\u308c\u306b\u5bfe\u3057\u3066\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u9069\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u3092\u6599\u91d1\u3092\u542b\u3081\u3066\u7d0d\u5f97\u3057\u3066\u8cb0\u3046\u30d7\u30ed\u30bb\u30b9\u3060\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n

\u76f8\u624b\u5148\u306e\u95a2\u4fc2\u8005\uff08\u4e0a\u53f8\u3084\u90e8\u4e0b\u3084\u6c7a\u88c1\u30d7\u30ed\u30bb\u30b9\uff09\u3092\u8aac\u5f97\u3057\u3066\u307e\u3067\u3082\u3001\u30b5\u30fc\u30d3\u30b9\u3092\u5c0e\u5165\u3057\u305f\u308a\u3001\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u3044\u3068\u601d\u3063\u3066\u8cb0\u3046\u3053\u3068\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n

BtoB\u5546\u6750\u306f\u8ab2\u984c\u89e3\u6c7a\u578b\u5546\u6750\u3067\u3042\u308a\u3001\u610f\u601d\u6c7a\u5b9a\u8005\u306e\u9593\u3067\u306f\u3001\u7d4c\u6e08\u5408\u7406\u6027\u306b\u3064\u3044\u3066\u8b70\u8ad6\u3055\u308c\u308b\u3053\u3068\u304c\u57fa\u672c\u3067\u3059\u3002<\/p>\n

\u30d6\u30e9\u30f3\u30c9\u5546\u6750\u306e\u3088\u3046\u306b\u3001\u6240\u6709\u3084\u4f53\u9a13\u306e\u30ef\u30af\u30ef\u30af\u611f\u3084\u5feb\u611f\u3092\u5897\u5e45\u3055\u305b\u308b\u300c\u30b2\u30a4\u30f3\u5546\u6750\u300d\u3067\u306f\u306a\u304f\u3001\u75db\u307f\u3084\u60a9\u307f\u306e\u8efd\u6e1b\u3092\u76ee\u7684\u3068\u3057\u305f\u300c\u30da\u30a4\u30f3\u5546\u6750\u300d\u3068\u3082\u3044\u3048\u307e\u3059\u3002<\/p>\n

\u3053\u3046\u8003\u3048\u308b\u3068\u3001\u63d0\u6848\u66f8\u306b\u304a\u3044\u3066\u306f5W1H\u3060\u3051\u3067\u306a\u304f\u3001\u300c\u8ab2\u984c\u89e3\u6c7a\u306b\u7e4b\u304c\u308b\u5f37\u3044\u30ed\u30b8\u30c3\u30af\u300d\u304c\u975e\u5e38\u306b\u91cd\u8981\u3067\u3042\u308b\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3059\u3002<\/p>\n

\u25a0\u30ed\u30b8\u30ab\u30eb\u30b7\u30f3\u30ad\u30f3\u30b0\u3068\u306f\uff1f<\/strong>
\n\u30ed\u30b8\u30ab\u30eb\u30b7\u30f3\u30ad\u30f3\u30b0\u3068\u306f\u3001\u300c\u8ad6\u7406\u7684\u601d\u8003\u300d\u3084\u300c\u8ad6\u7406\u7684\u306a\u8003\u3048\u65b9\u300d\u306a\u3069\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n

\u76f4\u611f\u3084\u611f\u899a\u7684\u306b\u7269\u4e8b\u3092\u6349\u3048\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u7b4b\u9053\u3092\u7acb\u3066\u3066\u77db\u76fe\u30fb\u7834\u7dbb\u304c\u306a\u3044\u3088\u3046\u306b\u8ad6\u7406\u7684\u306b\u8003\u3048\u3001\u7d50\u8ad6\u3092\u51fa\u3059\u601d\u8003\u6cd5\u3067\u3059\u3002<\/p>\n

\u30ed\u30b8\u30ab\u30eb(Logical)\u3068\u306f\u3001\u300c\u8ad6\u7406\u7684\u306a\u300d\u3068\u7ffb\u8a33\u3055\u308c\u308b\u8a00\u8449\u3067\u3059\u3002\u3042\u308b\u4e8b\u8c61\u306b\u3064\u3044\u3066\u77db\u76fe\u304c\u306a\u3044\u3088\u3046\u306b\u9806\u5e8f\u7acb\u3066\u3066\u8003\u3048\u308b\u3053\u3068\u3084\u3001\u4f53\u7cfb\u7684\u306b\u6574\u7406\u3057\u3066\u8003\u3048\u308b\u3053\u3068\u306a\u3069\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n

\u4e00\u65b9\u3001\u30b7\u30f3\u30ad\u30f3\u30b0(Thinking)\u306b\u306f\u3001\u300c\u601d\u8003\u300d\u3084\u300c\u8003\u3048\u308b\u300d\u306a\u3069\u306e\u610f\u5473\u304c\u3042\u308a\u3001\u610f\u898b\u3084\u5224\u65ad\u3068\u3044\u3063\u305f\u610f\u5473\u3082\u542b\u307e\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u3088\u304f\u4f3c\u305f\u8a00\u8449\u3068\u3057\u3066\u3001\u7269\u4e8b\u3092\u5ba2\u89b3\u7684\u306b\u5206\u6790\u3059\u308b\u300c\u30af\u30ea\u30c6\u30a3\u30ab\u30eb\u30b7\u30f3\u30ad\u30f3\u30b0\uff08\u6279\u5224\u7684\u601d\u8003\uff09\u300d\u3084\u3001\u72ec\u5275\u7684\u306a\u601d\u8003\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3042\u308b\u300c\u30e9\u30c6\u30e9\u30eb\u30b7\u30f3\u30ad\u30f3\u30b0\u300d\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u25a0\u55b6\u696d\u30de\u30f3\u304c\u30ed\u30b8\u30ab\u30eb\u30b7\u30f3\u30ad\u30f3\u30b0\u3092\u9ad8\u3081\u308b\u30e1\u30ea\u30c3\u30c8<\/strong>
\n\u30ed\u30b8\u30ab\u30eb\u30b7\u30f3\u30ad\u30f3\u30b0\u3067\u8ad6\u7406\u7684\u306b\u8003\u3048\u308b\u7656\u304c\u3064\u304f\u3053\u3068\u3067\u5ba2\u89b3\u7684\u306b\u7269\u4e8b\u3092\u307f\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u5206\u6790\u529b\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n

\u5206\u6790\u529b\u304c\u5411\u4e0a\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u554f\u984c\u306e\u539f\u56e0\u89e3\u660e\u3084\u89e3\u6c7a\u307e\u3067\u306e\u7b4b\u9053\u3092\u7acb\u3066\u3084\u3059\u304f\u306a\u308b\u3053\u3068\u3082\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002<\/p>\n

\u554f\u984c\u89e3\u6c7a\u80fd\u529b\u304c\u30a2\u30c3\u30d7\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u5206\u304b\u308a\u3084\u3059\u304f\u610f\u898b\u3092\u8ff0\u3079\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308b\u305f\u3081\u63d0\u6848\u529b\u3082\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n

\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u80fd\u529b\u306e\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u308b\u3053\u3068\u3082\u30e1\u30ea\u30c3\u30c8\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002\u81ea\u5206\u306e\u610f\u898b\u3092\u6b63\u78ba\u306b\u8aac\u660e\u3067\u304d\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u76f8\u624b\u306e\u610f\u898b\u3092\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u305f\u3081\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u5186\u6ed1\u5316\u3057\u307e\u3059\u3002<\/p>\n

BtoB\u4f01\u696d\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u304a\u3044\u3066\u306f\u3001\u5e73\u57475.4\u4eba\u304c\u95a2\u308f\u308b\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u3064\u307e\u308a\u3001\u62c5\u5f53\u8005\u304c\u597d\u610f\u7684\u306a\u5370\u8c61\u3092\u6301\u3063\u3066\u3044\u305f\u3068\u3057\u3066\u3082\u3001\u5354\u8b70\u3059\u308b5.4\u4eba\u306e\u4e2d\u306b\u3001\u5426\u5b9a\u7684\u306a\u8a55\u4fa1\u3092\u3059\u308b\u4eba\u3001\u4ed6\u793e\u3092\u63a8\u3057\u3066\u3044\u308b\u4eba\u304c\u3044\u305f\u308a\u3059\u308b\u3068\u3001\u4e0d\u5229\u306a\u72b6\u6cc1\u306b\u9665\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u305d\u3053\u3067\u3001\u61d0\u7591\u7684\u306a\u4eba\u3084\u5426\u5b9a\u7684\u306a\u4eba\u304c\u8cea\u554f\u3057\u3066\u304f\u308b\u3067\u3042\u308d\u3046\u3053\u3068\u306b\u5bfe\u3057\u3066\u3001\u3042\u3089\u304b\u3058\u3081\u624b\u3092\u6253\u3063\u3066\u304a\u304f\u3068\u3044\u3046\u306e\u304c\u3001\u3053\u306e\u5b89\u5fc3\u30d1\u30fc\u30c8\u306e\u4e3b\u306a\u5f79\u5272\u3067\u3059\u3002<\/p>\n

\u3053\u306e\u3088\u3046\u306bBtoB\u306e\u7279\u6027\u304b\u3089\u63d0\u6848\u66f8\u304c\u6e80\u305f\u3059\u3079\u304d\u57fa\u672c\u7279\u6027\u3092\u6539\u3081\u3066\u6574\u7406\u3059\u308b\u3068\u4ee5\u4e0b\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u30fb\u5229\u7528\u8005\u3067\u306f\u306a\u304f\u610f\u601d\u6c7a\u5b9a\u8005\u306b\u8a9e\u308a\u639b\u3051\u308b
\n\u30fb\u72ec\u308a\u6b69\u304d\u3057\u3066\u3082\u7406\u89e3\u3067\u304d\u308b\u4f5c\u308a\u306b\u3059\u308b
\n\u30fb\u8ab2\u984c\u89e3\u6c7a\u306e\u7406\u7531\u3092\u30ed\u30b8\u30ab\u30eb\u306b\u8aac\u660e\u3059\u308b
\n\u30fb\u4e01\u5be7\u306b\u4f5c\u308a\u4fe1\u983c\u611f\u3092\u4e0e\u3048\u308b<\/p>\n

\u6cd5\u4eba\u55b6\u696d\u3067\u306f\u7279\u306b\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306b\u63d0\u4f9b\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u6750\u3092\u5229\u7528\u3059\u308b\u30a4\u30e1\u30fc\u30b8\u3084\u4eca\u5951\u7d04\u3057\u306a\u3051\u308c\u3070\u3044\u3051\u306a\u3044\u7406\u7531\u3092\u591a\u304f\u7528\u610f\u3059\u308b\u3053\u3068\u3067\u3001\u53d7\u6ce8\u7387\u304c\u9ad8\u307e\u3063\u3066\u30b0\u30f3\u30b0\u30f3\u58f2\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n

\u25a0\u55b6\u696d\u8cc7\u6599\u3067\u4f1d\u3048\u308b\u3079\u304d\u300c5W1H\u300d\u3068\u306f\uff1f<\/strong>
\n\u591a\u304f\u306eBtoB\u5546\u6750\u306f\u9ad8\u984d\u3067\u3042\u308a\u3001\u5931\u6557\u3057\u305f\u6642\u306e\u7d4c\u6e08\u7684\u30ea\u30b9\u30af\u304c\u9ad8\u3044\u306b\u3082\u95a2\u308f\u3089\u305a\u3001\u4e57\u308a\u63db\u3048\u308b\u3053\u3068\u304c\u56f0\u96e3\u3067\u3001\u9078\u629e\u306e\u57fa\u6e96\u304c\u8907\u96d1\u3067\u3001\u60c5\u5831\u91cf\u304c\u5c11\u306a\u304f\u3001\u8cfc\u5165\u5f8c\u306e\u30a4\u30e1\u30fc\u30b8\u3092\u4e8b\u524d\u306b\u63cf\u304f\u3053\u3068\u304c\u975e\u5e38\u306b\u56f0\u96e3\u3001\u3068\u3044\u3046\u7279\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u6570\u767e\u4e07\u5186\u3001\u6570\u5343\u4e07\u5186\u3001\u6570\u5104\u5186\u306e\u6295\u8cc7\u3092\u6c7a\u3081\u308b\u4f01\u696d\u306f\u3001\u6e05\u6c34\u306e\u821e\u53f0\u304b\u3089\u98db\u3073\u964d\u308a\u308b\u3088\u3046\u306a\u4e0d\u5b89\u611f\u3092\u5e38\u306b\u62b1\u3048\u3066\u3044\u308b\u3082\u306e\u3067\u3059\u3002\u3060\u304b\u3089\u3053\u305d\u3001\u305d\u306e\u4e0d\u5b89\u611f\u3092\u548c\u3089\u3052\u3066\u304f\u308c\u308b\u300c\u4fe1\u983c\u611f\u300d\u3082\u975e\u5e38\u306b\u91cd\u8981\u306a\u8981\u7d20\u306b\u306a\u308a\u3048\u307e\u3059\u3002<\/p>\n

\u305d\u306e\u305f\u3081\u30015W1H\u3068\u30ed\u30b8\u30ab\u30eb\u30b7\u30f3\u30ad\u30f3\u30b0\u304c\u9ad8\u984d\u5546\u54c1\u304c\u53d7\u3051\u308b\u6700\u5927\u306e\u9375\u306b\u306a\u308b\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n

\u57fa\u672c\u7684\u306b\u306f\u3001\u3042\u304f\u307e\u3067\u3082\u9867\u5ba2\u304c\u4e3b\u5f79\u3067\u3042\u308b\u305f\u3081\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u76ee\u7dda\u3067\u4f5c\u6210\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n

\u305d\u3046\u3059\u308b\u3068\u30015W1H\u306f\u4e0b\u8a18\u306e\u3088\u3046\u306b\u5b9a\u7fa9\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

Who\uff1a\u8ab0\u304c\uff0f\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3084\u63d0\u4f9b\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u30fb\u5546\u6750\u306e\u30e6\u30fc\u30b6\u30fc
\nWhen\uff1a\u3044\u3064\uff0f\u63d0\u4f9b\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u30fb\u5546\u6750\u304c\u4f7f\u308f\u308c\u308b\u6642\u671f
\nWhere\uff1a\u3069\u3053\u3067\uff0f\u63d0\u4f9b\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u30fb\u5546\u6750\u304c\u4f7f\u308f\u308c\u308b\u5834\u9762\u30fb\u5834\u6240
\nWhat\uff1a\u4f55\u3092\uff0f\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3084\u30e6\u30fc\u30b6\u30fc\u304c\u5f97\u3089\u308c\u308b\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8
\nWhy\uff1a\u306a\u305c\uff0f\u63d0\u4f9b\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u30fb\u5546\u6750\u3092\u5951\u7d04\u3059\u308b\u7406\u7531
\nHow\uff1a\u3069\u306e\u3088\u3046\u306b\uff0f\u63d0\u4f9b\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u30fb\u5546\u6750\u306e\u8aac\u660e\u30fb\u4f7f\u3044\u65b9<\/p>\n

\u7279\u306b\u3001\u55b6\u696d\u30de\u30f3\u304c\u5fd8\u308c\u304c\u3061\u306aWhen\u30fbWhere\u30fbWhy\u306b\u91cd\u70b9\u3092\u7f6e\u304d\u307e\u3059\u3002<\/p>\n

When\u30fbWhere\u3067\u306f\u3001\u63d0\u4f9b\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u30fb\u5546\u6750\u304c\u3044\u3064\u3001\u3069\u3053\u3067\u4f7f\u3046\u3068\u826f\u3044\u306e\u304b\u306b\u3064\u3044\u3066\u3001\u76f8\u624b\u306b\u5229\u7528\u30a4\u30e1\u30fc\u30b8\u3092\u6e67\u304b\u305b\u308b\u3088\u3046\u306b\u8cc7\u6599\u4f5c\u6210\u3092\u3057\u307e\u3059\u3002<\/p>\n

Why\u3067\u306f\u3001\u5951\u7d04\u3059\u308b\u7406\u7531\u3092\u4ed6\u793e\u6bd4\u8f03\u3092\u542b\u3081\u3066\u3001\u4ed6\u306e5\u8981\u7d20\u3088\u308a\u3082\u591a\u304f\u306e\u30dc\u30ea\u30e5\u30fc\u30e0\u3092\u5272\u3044\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n

\u55b6\u696d\u8cc7\u6599\u3092\u7528\u3044\u3066\u5546\u8ac7\u3059\u308b\u3068\u304d\u3082\u3001Why\u7b87\u6240\u3067\u30af\u30ed\u30fc\u30b8\u30f3\u30b0\u3059\u308b\u610f\u6c17\u8fbc\u307f\u3067\u8a71\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n

\u25a0\u307e\u3068\u3081<\/strong>
\n5W1H\u3068\u306f\u30015\u3064\u306eW\u3067\u3042\u308b\u300cWhen\uff1a\u3044\u3064\u300d\u300cWhere\uff1a\u3069\u3053\u3067\u300d\u300cWho\uff1a\u3060\u308c\u304c\u300d\u300cWhat\uff1a\u4f55\u3092\u300d\u300cWhy\uff1a\u306a\u305c\u300d\u3068\u30011\u3064\u306eH\u300cHow\uff1a\u3069\u306e\u3088\u3046\u306b\u300d\u3092\u307e\u3068\u3081\u3066\u8868\u73fe\u3057\u305f\u8a00\u8449\u3067\u3059\u3002<\/p>\n

5W1H\u306f\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3001\u793e\u5185\u30fb\u793e\u5916\u3092\u554f\u308f\u305a\u30e1\u30fc\u30eb\u3001\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u306b\u81f3\u308b\u3001\u3042\u3089\u3086\u308b\u30d3\u30b8\u30cd\u30b9\u30b7\u30fc\u30f3\u306b\u304a\u3044\u3066\u5fdc\u7528\u53ef\u80fd\u306a\u3001\u65b0\u5165\u793e\u54e1\u3084\u90e8\u4e0b\u306e\u4eba\u6750\u80b2\u6210\u306b\u3082\u4f7f\u3048\u308b\u57fa\u672c\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n

\u4ed5\u4e8b\u3092\u5186\u6ed1\u306b\u9593\u9055\u3044\u306a\u304f\u9032\u3081\u308b\u3046\u3048\u3067\u30015W1H \u3092\u62bc\u3055\u3048\u3066\u304a\u304f\u3053\u3068\u306f\u57fa\u672c\u3067\u3059\u3002<\/p>\n

\u666e\u6bb5\u306e\u4ed5\u4e8b\u306e\u306a\u304b\u3067\u3001\u81ea\u5206\u306e\u8003\u3048\u304c\u76f8\u624b\u306b\u3046\u307e\u304f\u4f1d\u308f\u3089\u306a\u304b\u3063\u305f\u308a\u3001\u52d8\u9055\u3044\u3055\u308c\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u4eba\u306f\u30015W1H\u3092\u610f\u8b58\u3057\u3066\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u53d6\u308b\u3088\u3046\u306b\u5fc3\u304c\u3051\u3066\u307f\u308b\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n

5W1H\u3092\u5b9f\u969b\u306e\u4e8b\u67c4\u306b\u7f6e\u304d\u63db\u3048\u3066\u4f7f\u3044\u3053\u306a\u305b\u3070\u3001\u7269\u4e8b\u304c\u6b63\u78ba\u306b\u3001\u3088\u308a\u8a73\u3057\u304f\u4f1d\u308f\u308a\u307e\u3059\u3002\u30bb\u30fc\u30eb\u30b9\u3067\u3082\u8da3\u65e8\u304c\u660e\u78ba\u306b\u306a\u308b\u3053\u3068\u3067\u3001\u8aac\u5f97\u529b\u306e\u3042\u308b\u8868\u73fe\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u7279\u306b\u55b6\u696d\u6226\u7565\u306e\u7acb\u6848\u3067\u306f\u3001Why\u306e\u5206\u6790\u3068\u5b9a\u7fa9\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

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