{"id":19142,"date":"2021-12-21T08:34:02","date_gmt":"2021-12-20T23:34:02","guid":{"rendered":"https:\/\/kenjins.jp\/magazine\/?p=19142"},"modified":"2021-12-21T08:34:02","modified_gmt":"2021-12-20T23:34:02","slug":"%e9%a1%a7%e5%ae%a2%e7%94%9f%e6%b6%af%e4%be%a1%e5%80%a4%e3%81%a8%e3%81%af%ef%bc%9f%e3%81%82%e3%82%89%e3%82%86%e3%82%8b%e4%bc%81%e6%a5%ad%e3%81%8cltv%e3%81%8c%e9%ab%98%e3%81%84%e7%8a%b6%e6%85%8b","status":"publish","type":"post","link":"https:\/\/kenjins.jp\/magazine\/president\/19142\/","title":{"rendered":"LTV\u3068\u306f\uff1f\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3092\u610f\u8b58\u3057\u3001LTV\u304c\u9ad8\u3044\u72b6\u614b\u3092\u76ee\u6307\u3059\u5fc5\u8981\u6027"},"content":{"rendered":"

\u7d4c\u55b6\u6226\u7565\u306b\u304a\u3044\u3066\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u3068\u4e26\u3093\u3067\u91cd\u8981\u306a\u306e\u304cLTV\u3092\u610f\u8b58\u3057\u3001\u65e2\u5b58\u9867\u5ba2\u3068\u9577\u671f\u9593\u306b\u6e21\u3063\u3066\u53d6\u5f15\u304c\u3067\u304d\u308b\u95a2\u4fc2\u6027\u3092\u69cb\u7bc9\u3057\u3001\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n

\u306a\u305c\u306a\u3089\u3001\u65b0\u898f\u9867\u5ba2\u306e\u958b\u62d3\u3082\u91cd\u8981\u3067\u3059\u304c\u3001\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3092\u77e5\u308a\u3001\u9867\u5ba2\u3068\u9577\u671f\u7684\u306b\u826f\u3044\u95a2\u4fc2\u3092\u7bc9\u304d\u4e0a\u3052\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u4f01\u696d\u306e\u5229\u76ca\u306b\u5927\u304d\u304f\u7e4b\u304c\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n

\u3067\u3059\u304c\u3001\u4e16\u306e\u4e2d\u306b\u306f\u4e00\u5ea6\u3001\u7372\u5f97\u3057\u305f\u9867\u5ba2\u306e\u5927\u5207\u3055\u3092\u7406\u89e3\u305b\u305a\u3001\u65b0\u898f\u958b\u62d3\u306b\u3070\u304b\u308a\u6ce8\u529b\u3059\u308b\u4f1a\u793e\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u3042\u3089\u3086\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u9577\u671f\u7684\u5229\u76ca\u3092\u898b\u8d8a\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u65bd\u3059\u308b\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u6307\u6a19\u3068\u306a\u308b\u300cLTV\u300d\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u305d\u3053\u3067\u4eca\u56de\u3001LTV\u3068\u306f\u4f55\u304b\u3001\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3092\u610f\u8b58\u3057LTV\u304c\u9ad8\u3044\u72b6\u614b\u3092\u76ee\u6307\u3059\u5fc5\u8981\u6027\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n

\u25a0LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u3068\u306f\uff1f<\/strong>
\nLTV\u3068\u306f\u3001\u82f1\u8a9e\u3067\u300cLifetime value\u300d\u3001\u65e5\u672c\u8a9e\u3067\u300c\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u300d\u3092\u610f\u5473\u3057\u307e\u3059\u3002LTV\u306f\u3001\u9867\u5ba21\u4eba\u3042\u308b\u3044\u306f1\u793e\u306e\u9867\u5ba2\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u5168\u671f\u9593\u3067\u3001\u305d\u306e\u9867\u5ba2\u304c\u4f01\u696d\u306b\u3082\u305f\u3089\u3057\u305f\u4fa1\u5024\u306e\u7dcf\u8a08\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n

\u9867\u5ba2\u3092\u7372\u5f97\u7dad\u6301\u3059\u308b\u305f\u3081\u306e\u30b3\u30b9\u30c8\u3068\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u984d\u3068\u306e\u5dee\u984d\u304c\u4fa1\u5024\u3068\u306a\u308b\u300ccustomer lifetime value\u300d\u3092\u7565\u3057\u300cCLV\u300d\u3068\u3082\u547c\u3070\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n

LTV\u306e\u610f\u5473\u3068\u3057\u3066\u306f\u3001\u9867\u5ba2\u304c\u4f01\u696d\u3068\u6700\u521d\u306b\u63a5\u89e6\u3057\u3066\u304b\u3089\u305d\u306e\u95a2\u4fc2\u304c\u7d42\u4e86\u3059\u308b\u307e\u3067\u306b\u3001\u305d\u306e\u4f01\u696d\u304c\u5f97\u308b\u3053\u3068\u306e\u3067\u304d\u308b\u300c\u30d0\u30ea\u30e5\u30fc\u300d\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n

\u9867\u5ba2\u306b\u7d99\u7d9a\u3057\u3066\u5546\u54c1\u3092\u8cfc\u5165\u3057\u3066\u3082\u3089\u3048\u3070\u3001\u5b89\u5b9a\u3057\u305f\u5229\u76ca\u304c\u898b\u8fbc\u3081\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u3064\u307e\u308a\u3001\u9867\u5ba2\u304c\u4e00\u751f\u306e\u3046\u3061\u306b\u751f\u307f\u51fa\u3059\u4fa1\u5024\u3001\u3064\u307e\u308a\u3001\u53d6\u5f15\u3084\u5951\u7d04\u3092\u7d99\u7d9a\u3057\u3066\u3044\u308b\u9593\u306b\u9867\u5ba2\u304c\u3082\u305f\u3089\u3059\u5229\u76ca\u306e\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u4e00\u5ea6\u306e\u53d6\u5f15\u3067\u5f97\u3089\u308c\u308b\u5229\u76ca\u306e\u307f\u3092\u89b3\u5bdf\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001LTV\u306f\u3001\u9867\u5ba2\u304c\u305d\u306e\u4f01\u696d\u3068\u95a2\u4fc2\u3092\u6301\u3063\u3066\u3044\u308b\u671f\u9593\u3084\u9577\u3044\u751f\u6daf\u3092\u901a\u3057\u3066\u8ca2\u732e\u3057\u305f\u9577\u671f\u7684\u306a\u8996\u70b9\u3067\u306e\u5229\u76ca\u3092\u6e2c\u308b\u6307\u6a19\u3060\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n

LTV\u306e\u6307\u6a19\u304c\u7528\u3044\u3089\u308c\u308b\u80cc\u666f\u306b\u306f\u3001\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u3088\u308a\u3082\u3001\u65e2\u5b58\u9867\u5ba2\u306b\u30ea\u30d4\u30fc\u30c8\u8cfc\u8cb7\u3055\u305b\u308b\u65b9\u304c\u4f01\u696d\u306e\u5229\u76ca\u306b\u7e4b\u3052\u3084\u3059\u3044\u3068\u3044\u3046\u8003\u3048\u65b9\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u25a0LTV\u300c\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u300d\u304c\u4f01\u696d\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\uff13\u3064\u306e\u7406\u7531<\/strong><\/p>\n

\uff11\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u3088\u308a\u30b3\u30b9\u30c8\u304c\u639b\u304b\u3089\u306a\u3044<\/strong>
\nLTV\u300c\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u300d\u306e\u7406\u7531\u306e\u6839\u62e0\u3068\u306a\u308b\u306e\u304c\u3001\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u30b3\u30b9\u30c8\u306f\u65e2\u5b58\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u30b3\u30b9\u30c8\u306e5\u500d\u3060\u3068\u3044\u3046\u300c1\uff1a5\u306e\u6cd5\u5247\u300d\u3067\u3059\u3002<\/p>\n

\u3088\u308a\u591a\u304f\u306e\u5229\u76ca\u3092\u5f97\u305f\u3044\u3068\u304d\u306b\u306f\u3001\u3069\u3046\u3057\u3066\u3082\u65b0\u898f\u958b\u62d3\u306b\u76ee\u304c\u884c\u304d\u304c\u3061\u3067\u3059\u3002<\/p>\n

\u3057\u304b\u3057\u3001\u5b9f\u969b\u306f\u3001\u7d99\u7d9a\u3057\u3066\u5229\u7528\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u306e\u307b\u3046\u304c\u5c11\u306a\u3044\u30b3\u30b9\u30c8\u3067\u5229\u76ca\u3092\u4e0a\u3052\u3089\u308c\u308b\u306e\u3067\u3059\u3002<\/p>\n

\u4e00\u822c\u7684\u306b\u30d9\u30f3\u30c1\u30e3\u30fc\u4f01\u696d\u306a\u3069\u304c\u65b0\u898f\u4e8b\u696d\u3092\u7acb\u3061\u4e0a\u3052\u3001\u65b0\u305f\u306b\u6210\u9577\u5e02\u5834\u306e\u30b7\u30a7\u30a2\u62e1\u5927\u3059\u308b\u30b1\u30fc\u30b9\u306b\u304a\u3044\u3066\u306f\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u304c\u91cd\u8981\u3067\u3057\u3067\u3059\u304c\u3001\u6210\u719f\u5e02\u5834\u3067\u306f\u9867\u5ba2\u30b7\u30a7\u30a2\u62e1\u5927\u304c\u4f01\u696d\u306e\u7d99\u7d9a\u306e\u9375\u3068\u306a\u308b\u5927\u4e8b\u306a\u8981\u7d20\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\uff12\u3001\u5e02\u5834\u304c\u98fd\u548c\u72b6\u614b\u306b\u3042\u308b<\/strong>
\n\u300c\u58f2\u3063\u305f\u3089\u7d42\u308f\u308a\u300d\u306e\u5546\u58f2\u304c\u901a\u7528\u3059\u308b\u6642\u4ee3\u306f\u3059\u3067\u306b\u7d42\u308f\u308a\u307e\u3057\u305f\u3002\u4f01\u696d\u304cLTV\u300c\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u300d\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u7372\u5f97\u3057\u305f\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u3069\u306e\u3088\u3046\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3044\u3001\u3044\u304b\u306b\u3057\u3066\u30d6\u30e9\u30f3\u30c9\u529b\u3092\u9ad8\u3081\u3066\u3044\u304f\u306e\u304b\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u5411\u4e0a\u3092\u610f\u56f3\u3057\u305f\u65bd\u7b56\u3068\u3057\u3066\u306f\u3001\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u4f1a\u793e\u3001\u822a\u7a7a\u4f1a\u793e\u3001\u643a\u5e2f\u96fb\u8a71\u4f1a\u793e\u3001\u5bb6\u96fb\u91cf\u8ca9\u5e97\u306a\u3069\u3067\u53d6\u308a\u5165\u3089\u308c\u3066\u3044\u308b\u30dd\u30a4\u30f3\u30c8\u5236\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u3053\u308c\u306f\u3001\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u5411\u4e0a\u3068\u9867\u5ba2\u306e\u56f2\u3044\u8fbc\u307f\u3092\u610f\u56f3\u3057\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n

\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3092\u9ad8\u3081\u308b\u4e0a\u3067\u3001IT\u6280\u8853\u3092\u7528\u3044\u305f\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u624b\u6cd5\u306f\u4e0d\u53ef\u6b20\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

\uff13\u3001\u5e83\u544a\u5ba3\u4f1d\u8cbb\u306a\u3069\u3001\u65b0\u898f\u7372\u5f97\u306b\u304b\u3051\u308b\u4e88\u7b97\u3092\u898b\u5b9a\u3081\u3089\u308c\u308b<\/strong>
\n1,000\u5186\u306e\u5546\u54c1\u3092\u58f2\u308b\u306e\u306b2,000\u5186\u306e\u5e83\u544a\u8cbb\u3092\u304b\u3051\u308c\u3070\u8d64\u5b57\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u305d\u306e\u5546\u54c1\u304c\u3001\u6570\u5e74\u306b\u308f\u305f\u3063\u3066\u7d99\u7d9a\u3057\u3066\u8cfc\u5165\u3055\u308c\u308b\u3082\u306e\u3067\u3042\u308c\u3070\u3001\u305d\u306e\u9650\u308a\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n

\u3082\u3057\u30821\u30ab\u6708\u306b1\u56de\u30013\u5e74\u306b\u308f\u305f\u3063\u3066\u8cfc\u5165\u3055\u308c\u308c\u3070\u3001LTV\u306f3\u4e076,000\u5186\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n

2,000\u5186\u3068\u3044\u3046\u5e83\u544a\u8cbb\u306f\u3001\u3053\u3053\u3067\u7b97\u51fa\u3057\u305fLTV\u306e\u7d045.5\uff05\u3067\u3042\u308a\u3001\u5546\u54c1\u5358\u4fa1\u3088\u308a\u9ad8\u304f\u3068\u3082\u8a31\u5bb9\u7bc4\u56f2\u5185\u3067\u3042\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n

\u5b9a\u671f\u8cfc\u5165\u3092\u3059\u3059\u3081\u308b\u98df\u54c1\u3084\u5316\u7ca7\u54c1\u304c\u983b\u7e41\u306b\u5e83\u544a\u3092\u6253\u3061\u3001\u521d\u56de\u306e\u307f\u5272\u5f15\u4fa1\u683c\u3067\u8cfc\u5165\u3067\u304d\u308b\u5236\u5ea6\u3092\u5c0e\u5165\u3057\u3066\u3044\u308b\u306e\u306f\u3001LTV\u3092\u628a\u63e1\u3057\u7d4c\u55b6\u306b\u6d3b\u7528\u3057\u3066\u3044\u308b\u304b\u3089\u306b\u307b\u304b\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n

\u25a0LTV\u300c\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u300d\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\uff15\u3064\u306e\u8981\u7d20<\/strong><\/p>\n

\uff11\u3001\u5ba2\u5358\u4fa1\u3092\u9ad8\u3081\u308b<\/strong>
\n\u8cfc\u8cb7\u5358\u4fa1\u3092\u4e0a\u3052\u308b\u306b\u306f\u3001\u9867\u5ba2\u306e\u300c\u8db3\u308a\u306a\u3044\u300d\u3092\u57cb\u3081\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4e00\u4eba\uff08\u4e00\u793e\uff09\u306e\u9867\u5ba2\u304c1\u56de\u306e\u8cfc\u5165\u306b\u3066\u652f\u6255\u3046\u7dcf\u984d\u3092\u9ad8\u3081\u308b\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n

\u4f8b\u3048\u3070\u3001\u4e00\u5ea6\u306b\u4e00\u5546\u54c1\u3060\u3051\u3067\u306f\u306a\u304f\u4ed6\u306e\u7a2e\u985e\u306e\u5546\u54c1\u3082\u540c\u6642\u306b\u8cfc\u5165\u3057\u305f\u308a\u3001\u540c\u3058\u4f01\u696d\u306e\u5546\u54c1\u3067\u3082\u5c11\u3057\u9ad8\u3081\u306e\u30b7\u30ea\u30fc\u30ba\u3092\u8cfc\u5165\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u5ba2\u5358\u4fa1\u306f\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u3088\u308a\u9ad8\u5358\u4fa1\u306a\u5546\u54c1\u3092\u30e9\u30a4\u30f3\u30ca\u30c3\u30d7\u306b\u52a0\u3048\u308b\u3001\u65b0\u88fd\u54c1\u3092\u5b9a\u671f\u7684\u306b\u6295\u5165\u3057\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u3092\u5897\u3084\u3059\u3001\u9867\u5ba2\u306b\u5408\u3063\u305f\u30d7\u30e9\u30f3\u3092\u63d0\u4f9b\u3059\u308b\u3001\u3068\u3044\u3063\u305f\u53d6\u308a\u7d44\u307f\u304c\u5fc5\u8981\u306b\u306a\u3063\u3066\u304f\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n

\uff12\u3001\u8cfc\u5165\u983b\u5ea6\u3092\u9ad8\u3081\u308b<\/strong>
\n\u9867\u5ba2\u306e\u5e74\u9593\u306b\u304a\u3051\u308b\u8cfc\u5165\u983b\u5ea6\u3092\u9ad8\u3081\u308b\u65b9\u6cd5\u3067\u3059\u3002\u8cfc\u8cb7\u983b\u5ea6\u3092\u4e0a\u3052\u308b\u306b\u306f\u3001\u5546\u54c1\u304c\u58f2\u308c\u305f\u5f8c\u306e\u30d5\u30a9\u30ed\u30fc\u304c\u30ab\u30ae\u3067\u3059\u3002<\/p>\n

\u58f2\u308a\u624b\u5074\u304b\u3089\u7a4d\u6975\u7684\u306b\u30b3\u30f3\u30bf\u30af\u30c8\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306b\u306f\u5546\u54c1\u3084\u4f01\u696d\u306b\u5bfe\u3059\u308b\u611b\u7740\u304c\u6e67\u304d\u3001\u305d\u306e\u7d50\u679c\u3001\u96e2\u8131\u3055\u308c\u306b\u304f\u304f\u306a\u308b\u3068\u3044\u3046\u30e1\u30ea\u30c3\u30c8\u3082\u751f\u307e\u308c\u307e\u3059\u3002<\/p>\n

\u305f\u3060\u3057\u3001\u8cfc\u5165\u983b\u5ea6\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u5546\u54c1\u306e\u5185\u5bb9\u91cf\u3092\u5c11\u306a\u304f\u3057\u30ea\u30d4\u30fc\u30c8\u3092\u5897\u3084\u3059\u65b9\u6cd5\u306f\u3001\u4e00\u6642\u7684\u306b\u306fLTV\u3092\u9ad8\u3081\u305f\u3068\u3057\u3066\u3082\u9867\u5ba2\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u304c\u4f4e\u304f\u306a\u308a\u3001\u7d50\u679c\u7684\u306b\u306f\u9867\u5ba2\u306e\u6d41\u51fa\u306b\u7e4b\u304c\u3063\u3066\u3057\u307e\u3046\u6050\u308c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u3053\u306e\u9805\u76ee\u306f\u3001\u9867\u5ba2\u3092\u30d5\u30a1\u30f3\u5316\u3055\u305b\u3066\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u9ad8\u3081\u308b\u3053\u3068\u306e\u3067\u304d\u308b\u65bd\u7b56\u306b\u53d6\u308a\u7d44\u3080\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n

\uff13\u3001\u8cfc\u5165\u306e\u7d99\u7d9a\u671f\u9593\u3092\u4f38\u3070\u3059<\/strong>
\nLTV\u306e\u4e0a\u6607\u306b\u306f\u3001\u8cfc\u5165\u7d99\u7d9a\u671f\u9593\u306e\u9577\u3055\u3082\u91cd\u8981\u3067\u3059\u3002\u3067\u304d\u308b\u3060\u3051\u9577\u304f\u81ea\u793e\u306e\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u54c1\u3092\u4f7f\u3063\u3066\u8cb0\u3046\u305f\u3081\u306b\u306f\u3001\u30a2\u30d5\u30bf\u30fc\u30d5\u30a9\u30ed\u30fc\u306e\u8cea\u3092\u9ad8\u3081\u305f\u308a\u3001\u65e2\u5b58\u9867\u5ba2\u3078\u306e\u9069\u5207\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u8cfc\u8cb7\u5e74\u6570\u3092\u5ef6\u3070\u3059\u305f\u3081\u306b\u306f\u3001\u96e2\u8131\u3092\u9632\u6b62\u3059\u308b\u3053\u3068\u304c\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u65e2\u306b\u96e2\u8131\u3057\u305f\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u304b\u3089\u96e2\u8131\u306e\u5146\u5019\u3092\u63b4\u307f\u3001\u96e2\u8131\u3057\u305d\u3046\u306a\u9867\u5ba2\u3092\u767a\u898b\u3057\u3066\u500b\u5225\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n

\uff14\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\uff0f\u65e2\u5b58\u9867\u5ba2\u7dad\u6301\u30b3\u30b9\u30c8\u3092\u6e1b\u3089\u3059<\/strong>
\nLTV\u306e\u8a08\u7b97\u65b9\u6cd5\u306f\u30b3\u30b9\u30c8\u3092\u542b\u3081\u306a\u3044\u5358\u7d14\u306aLTV\u306e\u8a08\u7b97\u5f0f\u3067\u3059\u304c\u3001\u5b9f\u969b\u306b\u306f\u305d\u306eLTV\u304b\u3089\u30b3\u30b9\u30c8\u3092\u5f15\u3044\u305f\u6570\u5b57\u3053\u305d\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u65b0\u898f\u958b\u62d3\u306b\u639b\u304b\u308b\u30b3\u30b9\u30c8\u304c\u5927\u304d\u3051\u308c\u3070\u3001\u7d50\u679c\u7684\u306b\u5229\u76ca\u304c\u5c11\u306a\u304f\u306a\u3063\u3066\u3057\u307e\u3046\u304b\u3089\u3067\u3059\u3002<\/p>\n

\u305d\u306e\u305f\u3081\u3001\u4e0a\u8a18\u306e\u8a08\u7b97\u5f0f\u3067\u51fa\u3057\u305fLTV\u304b\u3089\u30b3\u30b9\u30c8\u3092\u5f15\u3044\u305f\u6570\u5b57\u3092\u9ad8\u3081\u308b\u3053\u3068\u3082LTV\u3092\u9ad8\u3081\u308b\u65b9\u6cd5\u306e\u4e00\u3064\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n

\uff15\u3001\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u4fe1\u983c\u3092\u9ad8\u3081\u308b\u3053\u3068<\/strong>
\n\u4e00\u822c\u7684\u306b\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u300cLTV\u300d\u306f\u3001\u9577\u671f\u7684\u306b\u9867\u5ba2\u3068\u95a2\u308f\u308a\u3092\u6301\u3064\u30d6\u30e9\u30f3\u30c9\u3084\u30ea\u30d4\u30fc\u30bf\u30fc\u304c\u591a\u3044\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u7528\u3044\u3089\u308c\u308b\u6307\u6a19\u3067\u3059\u3002<\/p>\n

\u3042\u308b\u8abf\u67fb\u7d50\u679c\u306b\u3088\u308b\u3068\u3001\u65e5\u672c\u306e\u6d88\u8cbb\u8005\u306e70%\uff088\u30ab\u56fd\u5e73\u5747\uff1a81%\uff09\u304c\u3001\u300c\u30d6\u30e9\u30f3\u30c9\u304c\u6b63\u3057\u3044\u884c\u3044\u3092\u3057\u3066\u3044\u308b\u3068\u4fe1\u3058\u3089\u308c\u308b\u3053\u3068\u300d\u304c\u3001\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u304b\u3069\u3046\u304b\u306e\u6c7a\u5b9a\u8981\u56e0\u3067\u3042\u308b\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u69d8\u3005\u306a\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u6b21\u3005\u306b\u8a95\u751f\u3057\u3066\u3044\u308b\u73fe\u4ee3\u306b\u304a\u3044\u3066\u3001\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08LTV\uff09\u3092\u91cd\u8996\u3057\u305f\u30d3\u30b8\u30cd\u30b9\u3092\u5c55\u958b\u3059\u3079\u304d\u696d\u754c\u306f\u307e\u3059\u307e\u3059\u62e1\u5927\u3057\u3066\u3044\u304f\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u25a0LTV\u6700\u5927\u5316\u3078\u306e\uff14\u3064\u306e\u9867\u5ba2\u7dad\u6301\u65b9\u6cd5<\/strong>
\nLTV\u3092\u9ad8\u3081\u308b\u8981\u7d20\u306b\u3064\u3044\u3066\u7406\u89e3\u3057\u305f\u3068\u3053\u308d\u3067\u3001\u5177\u4f53\u7684\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u65b9\u6cd5\u304c\u3042\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n

\uff11\u3001\u30a2\u30d5\u30bf\u30fc\u30d5\u30a9\u30ed\u30fc\u3092\u4e01\u5be7\u306b\u3059\u308b<\/strong>
\n\u30a2\u30d5\u30bf\u30fc\u30d5\u30a9\u30ed\u30fc\u306e\u8cea\u3092\u898b\u76f4\u3059\u3053\u3068\u3067\u8cfc\u5165\u983b\u5ea6\u306e\u5897\u52a0\u3084\u8cfc\u5165\u7d99\u7d9a\u671f\u9593\u306e\u9577\u671f\u5316\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\n

\u30a2\u30d5\u30bf\u30fc\u30d5\u30a9\u30ed\u30fc\u306b\u3088\u3063\u3066\u81ea\u793e\u306e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u7406\u89e3\u304c\u6df1\u307e\u308a\u3001\u6d3b\u7528\u3092\u4fc3\u3059\u3053\u3068\u3067\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3084\u7d99\u7d9a\u7684\u306a\u30b5\u30fc\u30d3\u30b9\u306e\u53d7\u6ce8\u306b\u7e4b\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n

\u4f8b\u3048\u3070\u3001\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u9867\u5ba2\u306b\u4f7f\u7528\u611f\u3092\u805e\u3044\u305f\u308a\u3001\u4f55\u304b\u56f0\u3063\u305f\u3053\u3068\u306a\u3069\u304c\u3042\u308c\u3070\u3044\u3064\u3067\u3082\u554f\u3044\u5408\u308f\u305b\u3066\u6b32\u3057\u3044\u3068\u3044\u3046\u4e3b\u65e8\u3092\u4f1d\u3048\u305f\u308a\u3059\u308b\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u66f4\u306b\u5546\u54c1\u4f7f\u7528\u306b\u304a\u3051\u308b\u30a2\u30c9\u30d0\u30a4\u30b9\u3084\u304a\u5f97\u306a\u60c5\u5831\u306a\u3069\u3082\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u9867\u5ba2\u306b\u81ea\u793e\u3084\u30d6\u30e9\u30f3\u30c9\u3092\u518d\u8a8d\u8b58\u3057\u3066\u3082\u3089\u3046\u6a5f\u4f1a\u3092\u4f5c\u308a\u307e\u3059\u3002<\/p>\n

\u3057\u304b\u3057\u3001\u8ca9\u4fc3\u8981\u7d20\u304c\u5f37\u304b\u3063\u305f\u308a\u4f55\u5ea6\u3082\u9001\u4fe1\u3057\u305f\u308a\u3059\u308b\u30d5\u30a9\u30ed\u30fc\u30e1\u30fc\u30eb\u306f\u9006\u52b9\u679c\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u306e\u3067\u6c17\u3092\u3064\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n

\uff12\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u306e\u8cea\u3092\u9ad8\u3081\u308b<\/strong>
\n\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u306e\u8cea\u3092\u9ad8\u3081\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u3068\u306f\u3001\u8cfc\u5165\u524d\u3001\u8cfc\u5165\u4e2d\u3001\u8cfc\u5165\u5f8c\u3068\u3044\u3046\u8cfc\u5165\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u3092\u901a\u3057\u3066\u9867\u5ba2\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u6d3b\u52d5\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n

\u9867\u5ba2\u304c\u4f01\u696d\u306b\u5bfe\u3057\u3066\u826f\u3044\u30a4\u30e1\u30fc\u30b8\u3092\u62b1\u304f\u3053\u3068\u3067\u3001\u3053\u308c\u304b\u3089\u3082\u305d\u306e\u4f01\u696d\u3068\u4ed8\u304d\u5408\u3063\u3066\u3044\u304d\u305f\u3044\u3068\u601d\u308f\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u53cd\u5bfe\u306b\u3001\u5546\u54c1\u306f\u826f\u304f\u3066\u3082\u30a2\u30d5\u30bf\u30fc\u30d5\u30a9\u30ed\u30fc\u306e\u54c1\u8cea\u304c\u60aa\u3044\u5834\u5408\u306f\u9867\u5ba2\u96e2\u308c\u306b\u7e4b\u304c\u308a\u3001LTV\u306e\u4f4e\u4e0b\u3092\u62db\u3044\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n

\uff13\u3001\u9867\u5ba2\u7ba1\u7406<\/strong>
\n\u6700\u8fd1\u3067\u306f\u3001\u9867\u5ba2\u4e00\u4eba\u4e00\u4eba\u306b\u5bfe\u3057\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u65b9\u6cd5\u304c\u4e3b\u6d41\u3068\u306a\u308a\u3064\u3064\u3042\u308a\u307e\u3059\u3002<\/p>\n

One to One\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001\u6d88\u8cbb\u8005\u3072\u3068\u308a\u3072\u3068\u308a\u306e\u8cfc\u8cb7\u50be\u5411\u304b\u3089\u30cb\u30fc\u30ba\u3092\u8aad\u307f\u53d6\u308a\u3001\u500b\u3005\u306b\u5bfe\u3057\u3066\u6700\u9069\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n

\u9867\u5ba2\u304c\u4f55\u3092\u5fc5\u8981\u3068\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u628a\u63e1\u3057\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u5316\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u305d\u308c\u3089\u3092\u5143\u306b\u6b21\u306e\u6226\u7565\u3084\u65bd\u7b56\u306b\u751f\u304b\u3059\u3053\u3068\u3082\u3067\u304d\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n

\u305d\u3057\u3066\u3001\u9069\u5207\u306a\u9867\u5ba2\u7ba1\u7406\u306fLTV\u6700\u5927\u5316\u306e\u305f\u3081\u306e\u8981\u7d20\u5168\u3066\u306b\u304a\u3044\u3066\u529b\u3092\u767a\u63ee\u3057\u307e\u3059\u3002<\/p>\n

\uff14\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u308b<\/strong>
\n\u9867\u5ba2\u6e80\u8db3\u5ea6\u306f\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u81ea\u793e\u306e\u5c06\u6765\u3092\u6e2c\u308b\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002\u9867\u5ba2\u6e80\u8db3\u5ea6\u304c\u9ad8\u3051\u308c\u3070\u591a\u304f\u306e\u9867\u5ba2\u3092\u3064\u306a\u304e\u6b62\u3081\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u306b\u80b2\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u304c\u3001\u4f4e\u3051\u308c\u3070\u9867\u5ba2\u306f\u3059\u3050\u306b\u96e2\u308c\u3066\u3044\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n

\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3055\u308c\u305f\u72b6\u6cc1\u4e0b\u3067\u3001\u7279\u5225\u306a\u4f53\u9a13\u3084\u9867\u5ba2\u306b\u3068\u3063\u3066\u6709\u7528\u306a\u4fa1\u5024\u3092\u63d0\u4f9b\u3057\u7d9a\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u81ea\u793e\u3042\u308b\u3044\u306f\u81ea\u793e\u88fd\u54c1\u306e\u30d5\u30a1\u30f3\u306b\u306a\u3063\u3066\u304f\u308c\u308b\u512a\u826f\u9867\u5ba2\u3092\u3001\u3055\u3089\u306b\u5897\u3084\u3059\u3053\u3068\u306b\u3082\u7e4b\u304c\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n

\u25a0\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08LTV\uff09\u306e\u8a08\u7b97\u5f0f<\/strong>
\n\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u300cLTV\u300d\u3092\u6c42\u3081\u308b\u969b\u306f\u3001\u8a08\u7b97\u5f0f\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002<\/p>\n

\u3055\u307e\u3056\u307e\u306a\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u304c\u3042\u308b\u3053\u3068\u304b\u3089\u3001\u8a08\u7b97\u5f0f\u306f\u8907\u6570\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u3053\u3068\u304c\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08LTV\uff09\u3092\u7b97\u51fa\u3059\u308b\u306e\u304c\u96e3\u3057\u3044\u539f\u56e0\u306e1\u3064\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n

\u307e\u305f\u3001\u9867\u5ba21\u4eba\u3072\u3068\u308a\u306e\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08LTV\uff09\u3092\u7b97\u51fa\u3059\u308b\u306e\u304c\u7406\u60f3\u7684\u3067\u3059\u304c\u3001\u4e0d\u7279\u5b9a\u591a\u6570\u306e\u9867\u5ba2\u3092\u62b1\u3048\u308bBtoC\u306e\u4f01\u696d\u306e\u5834\u5408\u306b\u306f\u3001\u500b\u5225\u306b\u7b97\u51fa\u3059\u308b\u306e\u306f\u73fe\u5b9f\u7684\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n

\u305d\u3046\u3044\u3063\u305f\u5834\u5408\u306f\u3001\u9867\u5ba2\u5168\u4f53\u304b\u3089\u5e73\u5747\u5024\u3092\u7b97\u51fa\u3059\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n

\u4ee5\u4e0b\u306f\u4ee3\u8868\u7684\u306a\u3001\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08LTV\uff09\u7b97\u51fa\u306e6\u3064\u306e\u8a08\u7b97\u5f0f\u3067\u3059\u3002<\/p>\n

\uff11\u3001\u5229\u76ca\u00d7\u53d6\u5f15\u671f\u9593\uff08\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\uff09\u00d7\u5272\u5f15\u7387\uff08\u73fe\u5728\u4fa1\u5024\u4fc2\u6570\uff09
\n\uff12\u3001\u9867\u5ba2\u306e\u5e74\u9593\u53d6\u5f15\u984d\u00d7 \u53ce\u76ca\u7387\u00d7 \u9867\u5ba2\u306e\u7d99\u7d9a\u5e74\u6570
\n\uff13\u3001\u9867\u5ba2\u306e\u5e73\u5747\u8cfc\u5165\u5358\u4fa1\u00d7 \u5e73\u5747\u8cfc\u5165\u56de\u6570
\n\uff14\u3001\uff08\u58f2\u4e0a\u9ad8\uff0d\u58f2\u4e0a\u539f\u4fa1\uff09\u00f7 \u8cfc\u5165\u8005\u6570
\n\uff15\u3001\u5e73\u5747\u8cfc\u8cb7\u5358\u4fa1\u00d7 \u8cfc\u8cb7\u983b\u5ea6\u00d7 \u7d99\u7d9a\u8cfc\u8cb7\u671f\u9593
\n\uff16\u3001\u5e73\u5747\u8cfc\u8cb7\u5358\u4fa1\u00d7 \u8cfc\u8cb7\u983b\u5ea6\u00d7 \u7d99\u7d9a\u8cfc\u8cb7\u671f\u9593\uff09\uff0d\uff08\u65b0\u898f\u7372\u5f97\u8cbb\u7528\uff0b\u9867\u5ba2\u7dad\u6301\u8cbb\u7528\uff09<\/p>\n

\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3084\u5546\u6750\u306b\u5408\u308f\u305b\u3066\u3001\u6570\u5024\u3092\u5f53\u3066\u306f\u3081\u3084\u3059\u3044\u8a08\u7b97\u5f0f\u3092\u4f7f\u7528\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n

\u4f01\u696d\u306b\u3068\u3063\u3066\u306f\u8a08\u7b97\u5f0f\u306b\u300c\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u306e\u4f4e\u4e0b\u300d\u300c\u6642\u9593\u306b\u3088\u308b\u4fa1\u5024\u306e\u4f4e\u4e0b\u300d\u300c\u9867\u5ba2\u7372\u5f97\u8cbb\u7528\u300d\u3092\u8a08\u7b97\u5f0f\u306b\u542b\u3081\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u4e0a\u8a18\u306e\u8a08\u7b97\u5f0f\u3060\u3051\u3067\u306a\u304f\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3001\u5e02\u5834\u306e\u7279\u6027\u306b\u5408\u308f\u305b\u3066\u8a08\u7b97\u5f0f\u3092\u30a2\u30ec\u30f3\u30b8\u3057\u3066\u3082\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n

\u25a0\u65b0\u898f\u9867\u5ba2\u306e\u958b\u62d3\u3067\u3082\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3048\u53d6\u308a\u7d44\u3080\u5fc5\u8981\u6027<\/strong>
\nLTV\u306f\u3001\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u30b3\u30b9\u30c8\u3092\u8a08\u7b97\u3059\u308b\u969b\u306b\u3082\u91cd\u8981\u306a\u6307\u6a19\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u306a\u305c\u306a\u3089\u3001\u65b0\u898f\u9867\u5ba2\u30b3\u30b9\u30c8\u304cLTV\u3092\u4e0a\u56de\u308c\u3070\u640d\u5931\u306e\u65b9\u304c\u5927\u304d\u304f\u306a\u3063\u3066\u3057\u307e\u3046\u304b\u3089\u3067\u3059\u3002<\/p>\n

\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08LTV\uff09\u3092\u628a\u63e1\u3057\u3066\u3044\u308b\u3053\u3068\u3067\u3001\u9867\u5ba21\u4eba\u3042\u305f\u308a\u306e\u76ee\u6a19CPA\uff08\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09\u304c\u7b97\u51fa\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u4f8b\u3048\u3070\u3001\u3042\u308b\u4f01\u696d\u306e1\u4eba\u3042\u305f\u308a\u306e\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08LTV\uff09\u304c3,000\u5186\u306e\u5834\u5408\u30013,000\u5186\u306b\u7c97\u5229\u7387\u3092\u304b\u3051\u308b\u3053\u3068\u3067\u76ee\u6a19CPA\uff08\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09\u304c\u7b97\u51fa\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306f\u65e2\u5b58\u9867\u5ba2\u306e5\u500d\u306e\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308b\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u305d\u306e\u305f\u3081\u76ee\u6a19CPA\uff08\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09\u3092\u5b9a\u3081\u305a\u306b\u95c7\u96f2\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3057\u3066\u3082\u3001CPA\uff08\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09\u304c\u9ad8\u304f\u306a\u308a\u3001\u7d50\u679c\u7684\u306b\u5229\u76ca\u306b\u7e4b\u304c\u308a\u306b\u304f\u304f\u306a\u3063\u3066\u3057\u307e\u3046\u306e\u3067\u3059\u3002<\/p>\n

\u3067\u3059\u306e\u3067\u3001\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08LTV\uff09\u306f\u5358\u7d14\u306b\u4f01\u696d\u306e\u898b\u8fbc\u307f\u5229\u76ca\u304c\u7b97\u51fa\u3067\u304d\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u969b\u306b\u3082\u6b20\u304b\u305b\u306a\u3044\u3068\u8a00\u3048\u308b\u306e\u3067\u3059\u3002<\/p>\n

\u25a0\u307e\u3068\u3081<\/strong>
\n\u696d\u754c\u3084\u898f\u6a21\u3092\u554f\u308f\u305a\u3001\u5546\u54c1\u306e\u8ca9\u58f2\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3042\u3089\u3086\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u76ee\u6a19\u3068\u3059\u3079\u304d\u7406\u60f3\u306e\u59ff\u306f\u3001\u300c\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u300d\u304c\u9ad8\u3044\u72b6\u614b\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u306a\u305c\u306a\u3089\u3001\u9867\u5ba2\u304c\u751f\u6daf\u3067\u4f01\u696d\u306b\u3082\u305f\u3089\u3059\u5229\u76ca\u304c\u5927\u304d\u3044\u7a0b\u300cLTV\u300d\u304c\u9ad8\u304f\u3001\u30d3\u30b8\u30cd\u30b9\u3068\u3057\u3066\u306e\u300c\u53ce\u76ca\u7387\u300d\u304c\u9ad8\u304f\u306a\u308b\u50be\u5411\u304c\u898b\u3089\u308c\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n

\u3064\u307e\u308a\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u7d99\u7d9a\u7684\u306b\u5229\u7528\u3057\u3066\u304f\u308c\u308b\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u9ad8\u3044\u9867\u5ba2\u304c\u591a\u3044\u307b\u3069\u3001\u9ad8\u3044\u512a\u826f\u4f01\u696d\u3060\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n

\u53cd\u5bfe\u306bLTV\u304c\u4f4e\u3044\u4f01\u696d\u306e\u5834\u5408\u3001\u9867\u5ba2\u306e\u7d99\u7d9a\u7387\u304c\u4f4e\u304f\u3001\u5e38\u306b\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u72b6\u614b\u3067\u3059\u3002<\/p>\n

\u305d\u306e\u5834\u5408\u3001\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u300cLTV\u300d\u304c\u4f4e\u3044\u4f01\u696d\u306f\u3001\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u300cLTV\u300d\u304c\u9ad8\u3044\u4f01\u696d\u306b\u6bd4\u3079\u3066\u5229\u76ca\u7387\u306e\u9762\u3067\u640d\u5931\u304c\u767a\u751f\u3057\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u7d99\u7d9a\u7684\u306b\u5229\u76ca\u3092\u6295\u3058\u3066\u304f\u308c\u308b\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u9ad8\u3044\u9867\u5ba2\u3092\u7dad\u6301\u3057\u3001\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u3066\u8cb0\u3048\u308b\u7d99\u7d9a\u7387\u3092\u7dad\u6301\u3057\u3001\u300c\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u300d\u3092\u5f37\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u300cLTV\u300d\u304c\u9ad8\u3044\u4f01\u696d\u3068\u306a\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n

\u300c\u306a\u305c\u9867\u5ba2\u3092\u6e80\u8db3\u3055\u305b\u308b\u3053\u3068\u304c\u3001\u305d\u308c\u307b\u3069\u91cd\u8981\u306a\u306e\u3060\u308d\u3046\u304b\u3001\u305d\u308c\u306f\u4f1a\u793e\u306e\u58f2\u4e0a\u304c\u3001\u65b0\u898f\u9867\u5ba2\u3068\u56fa\u5b9a\u5ba2\u3001\u3053\u306e\uff12\u3064\u306e\u57fa\u672c\u7684\u306a\u96c6\u56e3\u304b\u3089\u751f\u307e\u308c\u308b\u305f\u3081\u3067\u3042\u308b\u3002\u300d<\/strong><\/p>\n

\uff1c\u30d5\u30a3\u30ea\u30c3\u30d7\u30fb\u30b3\u30c8\u30e9\u30fc\uff1e<\/p>\n

\u25a0\u6700\u5f8c\u306b<\/strong>
\n\u30af\u30e9\u30a6\u30c9\u578b\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306e\u5834\u5408\u3001LTV\u300c\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u300d\u3092\u9ad8\u3081\u3001\u65e2\u5b58\u5ba2\u304b\u3089\u306e\u9577\u671f\u7684\u306a\u95a2\u4fc2\u6027\u3092\u4f5c\u308a\u4e0a\u3052\u308b\u305f\u3081\u306e\u3001\u4fe1\u983c\u3092\u7372\u5f97\u3059\u308b\u3053\u305d\u304c\u751f\u547d\u7dda\u3068\u3044\u3063\u3066\u3082\u904e\u8a00\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n

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